You are here
PMBA 2022 Annual Conference - Speakers
Speakers
 Broadcast journalist Judy Woodruff is the anchor and managing editor of the PBS NewsHour. She has covered politics and other news for more than four decades at NBC, CNN, and PBS. Judy served as White House correspondent for NBC News from 1977 to 1982, followed by one year as chief Washington correspondent for NBC’s Today Show. She joined PBS in 1983 as chief Washington correspondent for the MacNeil/Lehrer NewsHour, and from 1984 to 1990 she anchored PBS’ award-winning documentary series, “Frontline with Judy Woodruff.” After moving to CNN in 1993, she served for 12 years as an anchor and senior correspondent, anchoring the weekday program, “Inside Politics,” among other duties. She returned to the NewsHour in 2007, and in 2013, she and the late Gwen Ifill were named the first two women to co-anchor a national news broadcast. After Ifill’s death, Woodruff was named sole anchor in 2018.
From 2006 to 2013, Judy anchored a monthly program for Bloomberg Television, “Conversations with Judy Woodruff.” In 2006, Judy was a visiting professor at Duke University's Terry Sanford Institute of Public Policy. In 2005, she was a visiting fellow at Harvard University's Joan Shorenstein Center on the Press, Politics and Public Policy.
Judy is a founding co-chair of the International Women’s Media Foundation. She serves on the boards of the Freedom Forum, The Duke Endowment, the Carnegie Corporation of New York, Public Radio International, and the National Association to End Homelessness. She is the recipient of more than 25 honorary degrees and numerous awards, most recently the Radcliffe Medal, the Poynter Medal for Lifetime Achievement in Journalism, the Gwen Ifill Press Freedom Award, and the Cronkite Award for Excellence in Journalism. She is the author of This is Judy Woodruff at the White House, published in 1982. Judy is a graduate of Duke University, where she is a trustee emerita.
Session Opening Keynote Presentation |
|
 Moustapha is senior director, station and system analysis at the Corporation for Public Broadcasting (CPB). He has an MBA and a B.A. in finance, both from the University of Arkansas. He was also awarded the Wall Street Journal Award for outstanding achievement in 2008. Before joining CPB, Moustapha worked as a financial analyst at Corporate Financial Outsourcing, LLC in Little Rock, Arkansas, where he effectively served as the CFO for a number of small companies and nonprofits.Session Wednesday, June 1, 3:15 pm – 4:15 pm: CPB State of the System |
|
Desiree Aragon Director of Talent and Culture, CapRadio 
Desiree Aragon, MHROD, SsD, (she/her/hers) joined CapRadio in 2021 for talent and culture, a position created to support the emotional, cultural, racial, and social values of our highly skilled workforce, as well as the communities served by CapRadio. She has experienced first-hand how implicit bias and societal expectations impact generations. Thus, she is committed to expanding diverse and non-conforming organizational norms, while supporting a collective desire for excellence in the workplace. Desiree has more than 20 years of experience as a human capital talent strategist, 10 years of which were dedicated in the not-for-profit healthcare sector with an emphasis on employee life cycle, succession planning, and executive development.
Her education includes a Master’s of Human Resources & Organizational Development and a Bachelor of Arts in Communication. She also has certifications in Myers Briggs Temperament Instrument (MBTI), Franklin Covey Leadership Programs, Crucial Conversations, Lean Six Sigma and Leadership Agility Coaching.
Session
Friday, June 3, 9:30 am – 11:00 am: Building an Equitable Pay and Compensation System |
|
|
Vice President, Community Service Grants and Station Initiatives
Corporation for Public Broadcasting  Kate is vice president, Community Service Grants and station initiatives, at the Corporation for Public Broadcasting (CPB). She oversees the development and implementation of policy for the Community Service Grant (CSG) program, which annually distributes more than $300 million to support public television and radio stations throughout the country. She also oversees initiatives to help stations improve their ability to provide strong public service to their communities. Previously, Kate served for seven years as CPB’s director of television CSG policy and review. Her public television experience includes 10 years at Maine Public where she was vice president of television. Kate has a master’s degree in public policy and management and a Bachelor of Science Degree in Journalism.Sessions Tuesday, May 31, 8:00 am – 11:45 am: Completing CPB’s Annual Financial Report Thursday, June 2, 3:20 pm – 4:35 pm: Understanding Your Community Service Grant Award |
|
Tim Bawcombe
Previously, Tim worked at PBS from 2005–2020, serving as an audience researcher and then the director of business intelligence, data strategy & Nielsen operations. He attended the University of Virginia and then studied television, radio, and film at the Newhouse School of Public Communications at Syracuse University. He has expertise in research, complex data analysis, and project leadership. |
|
 Karen has been part of the CDP team since 2013 and has over 25 years of fundraising experience working with public media stations as well as large nonprofits including the American Cancer Society and the Leukemia and Lymphoma Society.She used her strong fundraising and client services background to play a key role in shaping and structuring CDP’s Member Services Bureau (MSB) and now oversees the MSB client services and station finance teams in the support and management of over 40 client stations.
Karen is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. She lives with her husband and two sons in Methuen, Massachusetts and enjoys vacationing at their summer cottage in Maine. |
|
Bruce Bauer Director of Partner Support, CARS 
Bruce Bauer has led the CARS Public Media Team for 18 years after beginning one of the first vehicle donation programs while corporate development director at KPBS. He has attended most PMBA conferences since the late 90s and is well-known in the fundraising community. CARS now partners with over 500 public media organizations. This experience gives him a unique perspective in assisting their nonprofit partners with their vehicle donation programs and now real estate donations.
Session
Thursday, June 2, 8:30 am – 9:45 am: Leveraging Vehicle and Real Estate Donations for Maximum Success |
|
Patrick Butler is president and chief executive officer of America’s Public Television Stations (APTS). He joined APTS in 2011 and earlier served as senior vice president of The Washington Post Company and Washington vice president of Times Mirror, the corporate parent of the Los Angeles Times. He also served as government relations vice president for RCA Corporation and as director of corporate public relations for Bristol-Myers Company. He was founder and president of Patrick Butler & Company, a communications consulting firm.
In government service, Patrick was special assistant to U.S. Senate Majority Leader Howard H. Baker Jr. (R-TN) and advisor to the White House chief of staff during Baker’s service with President Reagan. He was also a speechwriter and the associate editor of the White House Editorial Office for President Gerald R. Ford. He was chairman of the impeachment task force for U.S. Representative Lawrence J. Hogan (R-MD), a member of the House Judiciary Committee during its consideration of articles of impeachment against President Nixon in 1974.
Patrick has served on the boards of various organizations. He received the 2021 Champion of Public Broadcasting Award from the board of trustees of APTS, the 2019 Lifetime Achievement Award from American Public Television, and the 2017 Excellence in Leadership Award from the Corporation for Public Broadcasting.
Patrick has a degree in political science at the University of Tennessee and an M.A. in communication (with distinction) from American University. He holds a Certificate in Finance and Accounting from the Wharton School of the University of Pennsylvania and has been accepted as a Joan Shorenstein Fellow at Harvard University's John F. Kennedy School of Government.
|
|
 Damon is a senior consultant with the Business Intelligence Solutions Group (BI Solutions) with nearly 25 years of experience in performance and cost management consulting services. Prior to joining BI Solutions, he worked in a similar capacity with PricewaterhouseCoopers Management Consulting Services and IBM Business Consulting Services. He has supported the public media industry and served as the primary point of contact for the SAS/SABS initiatives during 16 reporting cycles. Damon has a B.A. from Ohio University and is a member of the Institute for Management Accountants.Session Tuesday, May 31, 1:00 – 5:30 pm – Completing the SAS and SABS |
|
Dr. Stephanie Frazier is the assistant general manager at South Carolina Educational Television (SCETV). In this role, she leads the coordination of activities for education, content development, marketing, and underwriting. During her tenure with SCETV, she has led the station’s work in datacasting for education, increased the station’s involvement in workforce development conversations, enhanced community engagement activities around youth voice, and facilitated the redesign of the station’s premier educational website—knowitall.org.
Dr. Frazier has approximately 20 years of experience in education and multimedia content development. She received her undergraduate degree in business, master’s degree in educational technology, and her Ph.D. in educational administration, all from the University of South Carolina. A proud first-generation college graduate, she is most passionate about issues related to digital learning, gender equity, and leadership development. She believes in the power of words and enjoys the ability to foster good storytelling and compelling narratives.
Session
Wednesday, June 1, 1:45 pm – 3:00 pm: Support Your Station’s Mission & Increase Revenue Streams with Datacasting |
|
 Ken joined CPB in May 2015 as a senior financial review specialist and is primarily responsible for conducting technical and financial reviews for over 550 Community Serve Grant recipients’ annual financial reports to CPB. Previously, he worked for 22 years at Grant Thornton LLP, a large independent audit, tax, and advisory firm, as a supervising senior in the Audit Assurance Department and manager in the Global Public Sector division. He has a Bachelor of Science Degree in Accounting.Session Tuesday, May 31, 8:00 am – 11:45 am - Completing CPB’s Annual Financial Report |
|
Sessions Thursday, June 2, 3:20 pm – 4:35 pm: Why "Local First" Works: How Stations Are Raising More by Doubling Down on Local Engagement
Friday, June 3, 9:45 am – 11:00 am: Revenue Opportunity Action Report: A GPS Guide to Your Fiscal Year Planning
Friday, June 3, 11:15 am – 12:30 pm: Creating a Compliance Program and Preparing for Potential Audits |
|
Ron Hetrick became WITF’s president and CEO in April 2019, only the sixth executive to lead the 56-year-old public media organization. Ron works to enrich civic life in Pennsylvania by connecting WITF’s worthwhile information, entertainment, and educational services to the region and ensuring that WITF’s content remains accessible and relevant to the community it serves. Session Wednesday, June 1, 1:45 pm – 3:00 pm: Support Your Station’s Mission & Increase Revenue Streams with Datacasting
|
|
 Juan Johnson is president of Diversity Leadership in Action, formerly Juan Johnson Consulting and Facilitation, LLC. Juan has been in this role since July 2006, after concluding an extraordinary 21-year career with The Coca-Cola Company. In 2001, Juan partnered with the late Dr. R. Roosevelt Thomas, a pioneer in diversity consulting, to create the Diversity Leadership Academy, a leadership development program for executive level business and community leaders. After a successful launch in Atlanta, the program expanded under Juan’s leadership to numerous other markets around the country. In South Carolina, Juan serves as a Senior Distinguished Fellow with the Richard W. Riley Institute at Furman University and is the chief designer and facilitator of the Riley Institute’s diversity leadership programs across the state. Juan is also the facilitator for the Public Media Diversity Leaders Initiative, a national program for public media personnel, modeled after the Riley Institute.Session Thursday, June 2, 8:30 am – 9:45 am: Exploring PMDLI and Diversity as a Catalyst for Business Growth and Development |
|
 Imad first joined CPB as a financial analyst in 2020 and recently took a new role as a senior financial review specialist on the Community Service Grants Team, where he reviews and approves grantees’ annual financial reports. He joined CPB from N Street Village, a Washington, D.C. nonprofit organization, where he was a corporate data manager responsible for data mapping, interpretation, and visualization. Imad previously served as data analyst for Miracle Systems, supporting the FAA Secure Flight Program through monitoring and tracking performance of airline submissions and consulting with government clients based on metrics and analytics for performance analysis. He graduated from Virginia Commonwealth University in Richmond, VA, with a Bachelor of Science in Business Economics.Session Tuesday, May 31, 8:00 am – 11:45 am - Completing CPB’s Annual Financial Report |
|
Jane Lastinger, CPA
|
|
Joyce MacDonald
As president and CEO, Joyce MacDonald is responsible for developing Greater Public’s vision, strategic framework, and plans to maximize public media’s finances for long-term success.
Joyce comes to Greater Public from the CPB, where she served as vice president, journalism. In that role she worked across radio, digital, and television to plan, initiate, and administer grant initiatives to support local, regional, and national public media journalism. She developed a strategic framework for designing and funding journalism collaboration and innovation, and was directly responsible for $16 million in grants in 2016. Joyce previously served as a key advisor to and ambassador for NPR’s president/CEO as chief of staff, led the national sponsorship organization National Public Media as interim president and CEO, and spent six years as vice president of member partnership at NPR. Prior to joining NPR in 1999, Joyce was vice president for affiliate marketing with Sony Corporation’s SW Networks, joining Sony after serving as a regional director of affiliate marketing with ABC Radio Networks. She earned her Master of Science degree in broadcast administration from Boston University’s College of Communication.
Session
Friday, June 3, 11:15 am-12:30 pm Mid-Level Magic and the Major Gift Pipeline |
|
 Kathy is senior vice president for radio, journalism, and CSG services at the Corporation for Public Broadcasting. She is responsible for leading CPB's efforts to distribute more than $300 million annually in Community Service Grants to qualified public radio and television stations and for advancing public media's journalism and radio efforts, locally, regionally, and nationally.Prior to her current position, Kathy was vice president for content strategy and development at Public Radio International. Before that, she was CPB’s senior director of program investments in radio, where she was one of the architects of numerous ground-breaking public media projects, including the creation of seven Local Journalism Collaborations, which laid a foundation for other public media journalism collaborations, and the Public Radio Talent Quest, which launched “Snap Judgment” host Glynn Washington and “Reveal” host Al Letson. Prior to her work at CPB, Kathy was the interim general manager at KBPS in Portland, OR; station manager and news director at WAMU in Washington, D.C.; and news director at WFAE in Charlotte, NC. She has worked in production, editing, hosting, and reporting and filed stories for many news programs, including NPR's “Morning Edition” and “All Things Considered,” “Marketplace,” and “The Osgood File” on CBS.
She attended the University of North Carolina at Charlotte for her B.A. in English and the University of Maryland for a Graduate Certificate in Multimedia Journalism.
Sessions
Wednesday, June 1, 3:15 pm – 4:15 pm: CPB State of the System Thursday, June 2, 1:45 pm – 3:00 pm: CPB Town Hall Thursday, June 2, 3:20 pm – 4:35 pm: Understanding Your Community Service Grant Award |
|
 Anthony Padgett joined South Carolina ETV (SCETV) in October 2017. He previously served as Georgia Public Broadcasting's chief operating officer, where his responsibilities included technology services, content creation and distribution, digital and education innovations, and business services.Under his leadership at SCETV, the dual licensee, statewide public media network has expanded both its national reach and its statewide impact. He has encouraged the use of SCETV’s robust broadcast infrastructure to address important issues, such as South Carolina’s existing digital divide. Through initiatives, like datacasting, at-home-learning, and wireless hotspot and local broadband projects, the network has leveraged its unique assets to better serve the citizens of the state and strengthen local partnerships.
Padgett has also worked to move the needle on diversity, equity, and inclusion in the public media system. In 2019, he participated in the prestigious Diversity Leaders’ Initiative at Furman University’s Riley Institute. Inspired by the experience, Padgett collaborated with the Riley Institute to establish a public media-focused version of the program. Launched in spring 2021, the Public Media Diversity Leaders’ Initiative incorporates collaborative exercises, scenario analyses, and audio/visual tools to introduce strategic diversity, equity, and inclusion frameworks to guide development of actionable plans for leaders in public media. Padgett is an active member of the American Public Television Board of Trustees, National Educational Broadcasting Service Association board, the National Educational Telecommunications Association board and its Finance Committee, the Public Media Business Association board, the Public Media Venture Group, the Organization of State Broadcast Executives, the S.C. Broadcasters Association, the S.C. Arts Alliance, the South Carolina Philharmonic Advisory Council, and the Columbia Rotary Club. Married with four children, he is active in the community. Sessions Wednesday, June 1, 1:45 pm – 3:00 pm: Support Your Station’s Mission & Increase Revenue Streams with Datacasting
Thursday, June 2, 8:30 am – 9:45 am: Exploring PMDLI and Diversity as a Catalyst for Business Growth and Development |
|
Sonja Pasquantonio
|
|
Howard Pearl Session
Thursday, June 2, 8:30 am – 9:45 am: Leveraging Vehicle and Real Estate Donations for Maximum Success
|
|
Taylor Rochelle has over five years of experience providing auditing and accounting services. As a manager with James Moore & Co., Taylor is a member of the firm’s Public Broadcasting Services Team and has extensive experience with Corporation for Public Broadcasting (CPB) Reporting Guidelines and the other unique challenges stations face. Taylor also has experience auditing a variety of clients, including private companies, governments, nonprofits (including public broadcasting stations, direct support organizations, and private foundations), and university-affiliated organizations. Session
Wednesday, June 1, 1:45 pm – 3:00 pm Accounting & Auditing Update, AFR Tips, and SOC Reports |
|
Carol Sorber is the founder and CEO of Catch Fire Consulting LLC and currently works with public media clients across the U.S. A skilled leadership coach, group facilitator, and program manager, Carol has spent most of her career designing, developing, and delivering dynamic and engaging personal and professional development solutions that help participants improve on-the-job performance and grow personally and professionally.
Prior to founding Catch Fire Consulting, Carol worked closely with station GMs and staff as director of professional development for PBS. In 2010, while managing professional development technologies for DLA Piper, she co-authored “The Art and Science of Strategic Talent Management in Law Firms,” published by Thomson Reuters. Carol holds a Master of Arts in Human Resource Development and a Bachelor of Arts in Liberal Arts from The George Washington University. She is an accredited administrator for the Hogan Individual and Teams Personality Assessments and the Myers-Briggs Type Indicator. Carol lives in Virginia with her husband and their rescued hound dog Daisy. Session Wednesday, June 1, 4:30 – 5:30 pm: Leadership Development is Critical to Building a Meaningful Workplace Experience |
|
Jim Taszarek
|
|
Mark K. Updegrove is the president and CEO of the LBJ Foundation and serves as Presidential Historian for ABC News. From 2009 to 2017, he was the director of the LBJ Presidential Library, where in 2014 he hosted the Civil Rights Summit which included Presidents Obama, George W. Bush, Clinton, George H.W. Bush and Carter.
Updegrove is the author of five books on the presidency including Incomparable Grace: JFK in the Presidency, which will be published in April, and the executive producer of the recent CNN Original Series, “LBJ: Triumph and Tragedy.” He has written for the New York Times, Politico, Time, National Geographic, the Daily Beast, and USA Today, and has conducted exclusive interviews with seven U.S. presidents.
Previously he was publisher of Newsweek and president of Time magazine’s Canadian edition. He is married to Amy Banner Updegrove, the former publisher of Texas Monthly, and lives in Austin, Texas.
Session
Thursday, June 2, 12:15 - 1:15 pm: Public Media’s Role in Advancing Our Democracy |
|
 As vice president, system strategies, Beth oversees the management of system-wide strategic planning initiatives focused on the future of public media and preservation of local service. Prior to CPB, Beth was the director of client insights at the cross-platform measurement and analytics company, Comscore, providing digital insights to clients in the wireless, cable TV, and technology space. Beth has a long career in public media, beginning at WGBH-Boston managing the TV Viewing Lab, and later, serving as senior director of research at PBS where she implemented many firsts for PBS—the Public Trust survey, the full-time national Nielsen service, the online Viewer Panel, and the cross-platform measurement service combining TV and digital audience metrics. Beth holds an M.S. in Broadcast Administration from Boston University.Session Wednesday, June 1, 3:15 pm – 4:15 pm: CPB State of the System |
|
Daren Winckel Senior Director of Fundraising Strategy, Contributor Development Partnership (CDP) 
As CDP’s senior director of fundraising strategy, Daren Winckel oversees all Member Service Bureau direct marketing fundraising efforts for 30+ CDP partner stations, with significant focus on digital, direct mail, and telemarketing programs. With nearly 20 years of development experience at a mid-market public television station as well as 10 years of experience as director of membership for one of the system’s flagship membership programs at WGBH in Boston, Mr. Winkel has worn many hats within public media. He’s managed award-winning membership, auction, events, major gifts, planned giving, corporate support, and marketing programs, gaining deep experience and insight into all aspects of fundraising and developing a special appreciation for the unique challenges faced by small to mid-market public media stations.
It was that appreciation as well as his personal and professional commitment to public media and deep passion for data, testing, and exploring emerging fundraising techniques that prompted Mr. Winkel’s move to CDP, where he began to develop and refine what would later grow into the Member Service Bureau.
Mr. Winkel has served on the PBS Development Advisory Committee, the PBS Pledge Task Force, and a variety of national public media working groups and has volunteered as a Master Teacher for the PBS Membership and Pledge Academies.
Sessions
Wednesday, June 1, 4:30 pm–5:30 pm: State of Fundraising: Deep Dive in Station Performance and Latest Trends (Part 1) Thursday, June 2, 3:20 pm–4:20 pm: Why "Local First" Works: How Stations Are Raising More by Doubling Down on Local Engagement (Part 2)
Friday, June 3, 9:45 am–11:00 am: Revenue Opportunity Action Report: A GPS Guide to Your Fiscal Year Planning
Friday, June 3, 11:15 am–12:30 pm: Mid-Level Magic and the Major Gift Pipeline
|
|
 Robert Winteringham is a founder of the Public Media Consulting Group and former special counsel for the law firm of Fletcher Heald & Hildreth. Mr. Winteringham was CPB’s deputy general counsel from 2005–2013 and served as an attorney in CPB's Office of General Counsel starting in 1997. Mr. Winteringham also served as a vice president and chair of the Legal Committee for the North American Broadcasters Association. Prior to CPB, Mr. Winteringham was senior associate at the communications law firm of McFadden, Evans & Sill. Mr. Winteringham also worked as an intern at the advertising agency Young & Rubicam. He is a cum laude graduate of the Indiana University School of Law – Bloomington, where he served on the editorial board of the Federal Communications Law Journal. Mr. Winteringham received his undergraduate degree with high honors from the University of Michigan.
Session:
Friday, June 3, 11:15 am–12:30 pm: Creating a Compliance Program and Preparing for Potential Audits
|
|
 Jenn White is the host of 1A, a radio talk show produced by WAMU of Washington, D.C. A seasoned journalist and podcast host, she has worked in public radio since 1999. She joined 1A from Chicago’s WBEZ, where she held several on-air positions, including as host of the station’s local two-hour midday show, Reset with Jenn White, and as host of The Morning Shift. She is also a familiar voice on several WBEZ podcasts, including Making Oprah, Making Obama, and 16 Shots, which chronicled the fatal police shooting of Laquan McDonald and the trial of Chicago police officer Jason Van Dyke. Before WBEZ, Ms. White was the local host of All Things Considered at Michigan Radio. She is a skilled as a public speaker and has moderated numerous on-air gubernatorial and mayoral debates. A native of Detroit and graduate of the University of Michigan, she’s now lives in Maryland with her husband and dog.
Session: Thursday, June 2, 4:30 pm–5:45 pm The Power of the Spoken Word With Jenn White |
Tim joined CPB as the director, television CSG policy and review in August 2020. In this role, he works with the CSG Services Team to administer CPB’s Community Service Grants, managing policy standards and metrics for the 158 television CSG recipients and supervising the annual desk reviews of over 550 annual financial reports submitted to CPB by radio and television grantees.
Michal Heiplik is the president and co-founder of the Contributor Development Partnership (CDP). As a 20-year public broadcasting veteran, Michal has extensive experience in database management and membership development and in identifying fundraising practices that drive positive results.
Jane Lastinger is a CPA with over 10 years of experience providing accounting and auditing services. As a director with James Moore & Co., Jane leads the firm’s Public Broadcasting Services Team and is skilled in developing audit techniques and reporting best practices under CPB Financial Reporting Guidelines. Jane monitors auditing and accounting projects and client engagements and is responsible for all phases of projects, including fieldwork supervision, risk assessment evaluation, and engagement approach development. She has performed auditing services for a variety of clients, such as private companies, governments, nonprofits (including public broadcasting stations, direct support organizations, and private foundations), and university-affiliated organizations. Jane also has experience auditing alternative investments and has worked on several Lean Six Sigma and operational excellence engagements.
Sonja Pasquantonio is the VP of human resources, training, and development at Connecticut Public. She has over 30 years of experience in various human resources roles spanning government, contracting, nonprofit, and quasi-public agencies. Sonja consults for GRC Educators, is an Executive Steering Team member for Connect HR Leadership Summit, hosts ThinkTANK discussion topics for the Quartz Network, and offers training courses in human resources, business writing, and effective communication. Sonja co-chairs the Human Resources and Marketing PTMMG groups. She has a dual master’s degree in Counseling Psychology and English.
