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PMBA 2022 Annual Conference - Program

 


 

Program

 

 

 
PMBA 2022 Annual Conference

May 31–June 3, 2022

 

All sessions are in the Eastern Time Zone.
Schedule is subject to change.

 

 

Tuesday, May 31

8:00 am–11:45 am
Pre-Conference Workshop 1: Completing CPB’s Annual Financial Report     
In-Person Only
 
Participants will learn about the process of preparing and filing financial reports for the Corporation for Public Broadcasting (CPB) using the Annual Financial Report and Financial Summary Report, as required by the Community Service Grant (CSG) program. Hands-on activities will help participants practice identifying non-federal financial support and determine how to report other revenues. The session will prepare beginners to complete their first annual financial report and will help experienced CSG grantees improve their ability to file an accurate report.
 
Learning Objectives:
  • Understand the purpose of annual financial reporting to CPB and its importance to individual CSG recipients, as well as to the entire public media system.
  • Learn how to complete required financial reports.
  • Know where to access help (CPB online resources, training, and technical support via email or phone) to complete financial reports.
 
 
Continuing Education
Pre-requisites: None NASBA
CPE: 4.5 Specialized Knowledge
SHRM: 3.75 BC – Business Acumen
HRCI: 3.75
11:45 am–1:00 pm
Lunch on Your Own
1:00 pm–5:00 pm
Pre-Conference Workshop 2: Completing the SAS and SABS
In-Person Only
 
All television and radio Community Service Grant recipients must complete the annual Station Activities Survey (SAS) and television grantees must also complete the annual Station Activities Benchmarking Study (SABS). This workshop examines the SAS and SABS reports and reviews the financial and non-financial information that must be reported. The workshop focuses first on SAS and then shifts to SABS, covering data collection, consolidation, error checking, available tools, help desk support, and how to submit the surveys. Instructors will share the CPB survey reporting tool with attendees. Those involved with collecting, entering, or reporting survey information are encouraged to attend this workshop.
 
 
Learning Objectives:
  • How to gather and report information for the SAS and SABS.
  • How to use SAS and SABS help features, available tools, and instruction guides.
  • How to access and utilize SAS and SABS reporting tools to generate benchmarking reports for station analysis.
 
 
Continuing Education
Pre-Requisites: None
Knowledge Level: Basic
NASBA: 5.5 Specialized Knowledge
SHRM: 4.5 Business Acumen
HRCI: 4.5
6:00 pm–7:00 pm
Welcome Reception
In-Person Only

Wednesday, June 1

7:30 am–10:30 am
Roundtable Discussion
In-Person Only
 
Join your fellow attendees to discuss hot topics in roundtable discussions.
11:15 am–11:45 am
Membership Meeting
Hybrid

Join the PMBA board as they provide valuable information on how the association has thrived during the pandemic, as well as get a sneak peek at benefits about to launch in the new year.
Noon–12:30 pm
Opening Keynote Luncheon

Lunch will begin at noon for in-person attendees. The presentation will begin at 12:30 for all attendees.
12:30 pm–1:30 pm
 
Join PBS Newshour anchor Judy Woodruff for a presentation on the importance of public media in a fast-paced and turbulent news environment. The media is covering a deeply polarized electorate, the pandemic, growing calls for racial justice in the aftermath of the death of George Floyd, and turmoil overseas, with Russia’s invasion of Ukraine and NATO moving to high alert. Public media fills a need in our country for fact-based reporting that emphasizes historical context and light over heat. Hear how Newshour handles these challenges straight from the anchor desk in this keynote presentation.

Speaker:
Judy Woodruff
1:30 pm–1:45 pm
Transition Break
1:45 pm–3:00 pm
Concurrent Session I
Hybrid
 
Ask the Magic 8 Ball: Leaning Into Changes in People and Culture
 
COVID, hybrid/remote work, the mass work exodus, stress management...oh my! These past two years have placed an incredible strain on managers, supervisors, and human resources professionals, as well as pulled stations in a multitude of directions never before imagined. Learn about leaning into best practices for people management while grappling with worker demands for hybrid/remote options and flexible work schedules, on top of grappling with the changing face of recruiting and hiring. Finally, discover what's working—and what isn't—within the public media sphere.

 

Learning Objectives:

  • Finding new and creative ways to handle remote/hybrid and flexible work programs.
  • Adapting to the changing face of recruiting and hiring.
  • The pathway to communicating effectively.
  • Staying nimble and keeping your sanity while doing it.

 

Speaker:
Sonja Pasquantonio
VP / Human Resources, Training and Development, Connecticut Public Broadcasting, Inc.

 
Continuing Education
Pre-requisites: None
Knowledge Level: Overview
NASBA: 1.5 Personal/Human Resources
SHRM: 1.25 Relationship Management
HRCI: 1.25
1:45 pm–3:00 pm
Concurrent Session II
Hybrid
 
Accounting & Auditing Update, AFR Tips, and SOC Reports
 

Learn about the most recent and pertinent updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB), including a review of the upcoming changes to lease accounting and nonprofit reporting. Gain insight into the accounting, auditing, and AFR submission process gleaned from dozens of successful audits, including how to work with your auditor for successful AFR submissions. Understand the impact of “SOC” reports (detailed reports about a service provider’s system and organization controls) on your station and its financial statements. Determine what your responsibilities are in relation to these SOC reports and what your financial statement auditors are looking at.

 

Learning Objectives:

  • Learn about the recent and upcoming FASB and GASB updates and implementation guidance.
  • Understand the proactive steps you can take for a successful AFR submission.
  • Determine your responsibilities in relation to your station’s service provider’s SOC reports.

 

Speakers:
Jane Lastinger, CPA
Director, James Moore & Co

Taylor Rochelle, CPA
Manager, James Moore & Co.

 

Continuing Education
Pre-requisites: None
Knowledge Level: Update
NASBA: 1.5 Accounting
SHRM: 1.25 Business Acumen
HRCI: 1.25

1:45 pm–3:00 pm
Concurrent Session III
Hybrid
 
Support Your Station's Mission and Increase Revenue Streams With Datacasting
 

According to FCC Chairwoman Jessica Rosenworcel, one in three U.S. households do not subscribe to the internet because it’s not available, it’s too costly, or connectivity is unreliable. And the digital divide isn’t limited to households and K-12 students. Many rural healthcare, pre-K, and Head Start facilities lack broadband connectivity, and general internet access is proscribed in facilities housing adjudicated youth and adults. This creates learning gaps that cannot wait for an infrastructure plan or laying cable/fiber. Several stations, state networks, and community station cooperatives are working with their state and local agencies to bridge those gaps through datacasting. Educational datacasting is both on-mission for public television stations and an opportunity to increase revenue by monetizing your station’s spectrum, developing content, hiring dedicated project management staff, and more. Join us for a conversation about datacasting strategies, tactics, and funding opportunities that serve your community and increase your station's bottom line.

 

Learning Objectives:

  • Understand how stations, state networks, and station collaboratives are working with their state and local agencies to help teachers provide equitable educational content to connected and unconnected students.
  • Learn more about the federal and state funds available to finance a datacasting initiative and increase your station's bottom line.
  • Consider new revenue streams by monetizing your station’s spectrum, developing content, hiring dedicated project management staff, and more.

 

 

Continuing Education
Pre-requisites: None
Knowledge Level: Intermediate
NASBA: 1.5 Specialized Knowledge
SHRM: 1.25 Business Acumen
HRCI: 1.25
3:00 pm–3:15 pmBreak With Exhibitors
3:15 pm–4:15 pm
General Session: CPB State of the System
Hybrid

Annually at the PMBA Conference, the Corporation for Public Broadcasting (CPB) presents its most recent public media financial and operational results. Join us for this review of the findings for fiscal year 2021, highlighting system performance and trends and sharing insights into how the effects of COVID-19 continue to be experienced by stations across the public radio and television system.

 

Learning Objectives

  • Gain awareness of systemwide trends to inform your local decision-making.
  • Learn more about how your station compares to systemwide data.
  • Ask questions from those that collect and analyze the systemwide data.

 

Corporation for Public Broadcasting


Continuing Education
Pre-requisites: None
Knowledge Level: Update

NASBA: 1.2 - Specialized Knowledge
SHRM: 1.0 – Business Acumen
HRCI: 1.0

4:15 pm–4:30 pmTransition Break
4:30 pm–5:30 pm
Concurrent Session I
Hybrid
 
State of Fundraising: Deep Dive in Station Performance and Latest Trends (Part 1)
 

Speaker:
Daren Winckel
Senior Director of Fundraising Strategy, Contributor Development Partnership (CDP)

 
Continuing Education
Pre-requisites: None
Knowledge Level: Intermediate
NASBA: 1.2 Finance
SHRM: 1.0 Business Acumen
HRCI:1.0
4:30 pm–5:30 pm
Concurrent Session II
Hybrid
 
Leadership Development Is Critical to Building a Meaningful Workplace Experience
 

According to the Harvard Business Review, 9 out of 10 people are willing to earn less money to do more meaningful work, but meaningfulness is subjective. How do we measure and cultivate meaningfulness? It all hinges on the emotional intelligence of leaders. On the bright side, senior executives may positively contribute to an employees’ sense of meaningfulness through their behavior, values, and decisions. On the dark side, leaders can destroy meaningfulness by their behavior, values, and decisions. How do you tip the balance? Leaders who actively pursue professional development, coaching, and improving their communications and management skills build organizations where employees feel empowered and see opportunities for advancement and professional development—three critical areas that contribute to meaningful work.

 

Learning Objectives:

  • What is meaningful work.
  • Why organizations should cultivate meaningfulness.
  • How leaders contribute to or destroy employees’ sense of meaningfulness.

 

Speaker:
Carol Sorber
Founder & CEO, Catch Fire Consulting LLC

 

Continuing Education
Pre-requisites: None
Knowledge Level: Basic
NASBA: 1.2 Personnel/Human Resources
SHRM: 1.0 Leadership & Navigation
HRCI: 1.0

5:30 pm–5:45 pm
Daily Closing Remarks
Virtual Only
6:00 pm–7:00 pmNetworking Reception With Exhibitors

Thursday, June 2

8:00 am–8:30 am

Breakfast & Commercial Corners
In-Person Only; Recorded for on-demand viewing

8:30 am–9:45 am
Concurrent Session I
In-Person Only; Recorded for on-demand viewing
 
Exploring PMDLI and Diversity as a Catalyst for Business Growth and Development
 

Public media leaders across the country are grappling with the systems changes necessary to diversify workplaces, boards, content, and audiences—changes that go to the heart of public media’s mission. Today’s heightened awareness of racial and other inequities in American institutions has magnified and accelerated organizational and stakeholder expectations that public media leaders establish diversity, equity, and inclusion (DEI) as core values in their organizations and build them into their behaviors, systems, and culture. At this critical moment, South Carolina ETV is partnering with the Riley Institute at Furman University to offer the Public Media Diversity Leaders Initiative (PMDLI). We anticipate PMDLI will become an important element of the emerging professional development pathway that supports public media leadership in this work. This discussion will provide an overview of the PMDLI initiative and will facilitate conversation about diversity, equity, inclusion, and belonging as a catalyst for business growth and development.

 

Learning Objectives:

  • Examine strategies and promising practices specific to DEI in public media.
  • Reference DEI frameworks and resources that support business growth and development.
  • Identify opportunities for public media professionals to receive training and development in the DEI space.

 

Speakers:
Juan Johnson
President and CEO, Diversity Leadership in Action
Anthony Padgett
President and CEO, SCETV

 

Continuing Education
Pre-requisites: None
Knowledge Level: Intermediate
NASBA: 1.5 Personnel/Human Resources
SHRM: 1.25 Diversity, Equity, and Inclusion
HRCI: 1.25
8:30 am–9:45 am
Concurrent Session II
In-Person Only; Recorded for on-demand viewing
 
Underwriting Revenue Budgeting for FY23
 
Stations are still recovering from the underwriting revenue disruption resulting from COVID-19. As stations look forward to fiscal year 2023, it’s challenging to set an underwriting budget when historical growth rates are no longer valid. This session will provide recommendations to help stations set a budget that looks toward growth over past revenue benchmarks while taking the current environment into consideration. Insights will include FY22 revenue recovery trends, the impact of audience migration to digital platforms on revenue potential for public radio stations, business category growth expectations, along with the macroeconomic outlook to project fiscal year 2023 revenue.
 
Learning Objectives:
  • Fiscal year 2022 underwriting revenue trends.
  • Underwriting revenue forecast recommendations for fiscal year 2023.
  • The impact of audience migration to digital platforms on revenue opportunity.

 

Speaker:
Jim Taszarek
President, Market Enginuity

 

Continuing Education
 
Knowledge Level: Intermediate
NASBA: 1.5 Finance
SHRM: 1.25 Business Acumen
HRCI: 1.25
8:30 am–9:45 am
Concurrent Session III
In-Person Only; Recorded for on-demand viewing
 
Leveraging Vehicle and Real Estate Donations for Maximum Success
 
Vehicle donation has been a part of public media fundraising for years. And now, real estate donations open up a new stream of revenue. Join us for our panel discussion where we’ll talk about long term success with vehicle donations, new programs, such as real estate donations, and setting up partnerships with local dealerships and other industries related to both vehicle and real estate donations.
 
Learning Objectives:
  • How to build long term vehicle donation success
  • Building the foundation for new programs, like real estate donations.
  • Expanding your network for long-term success in these changing times.

 

Speakers:
Bruce Bauer
Director of Partner Support, CARS

Howard Pearl
CEO, CARS

 

Continuing Education
Pre-requisites: None
Knowledge Level: Overview
NASBA: 1.5 – Business Management Operations
SHRM: 1.25 Business Acumen
HRCI: 1.25
9:45 am–10:00 am
Break With Exhibitors
10:00 am–11:15 am
General Session
In-Person Only; Recorded for on-demand viewing
 
The Future of Public Funding for Public Media
 

As PMBA members are responsible individually for managing their station revenue, and collectively for managing the system’s revenue, it is important that they understand the critical role which public funding – at both the federal and state levels – plays in the finances of public broadcasting.  In 2021, this public funding totaled more than $976 million – a substantial share of total system revenues.  The work of America’s Public Television Stations in maintaining and growing this public funding is essential knowledge for public broadcasting’s business managers.

 
Speaker:
 
11:15 am–11:45 am
Transition Break
11:45 am–12:15 pm
Keynote Luncheon
In-Person Only
Noon–12:15 pm
Opening Remarks
Virtual Only
12:15-1:15pm
Keynote Speakers: Patricia Harrison & Mark Updegrove: Public Media's Role in Advancing Our Democracy
 
Join CPB president and CEO Patricia Harrison and LBJ Foundation president and CEO Mark Updegrove in a discussion about the challenges to our democracy and the crucial role public media plays in strengthening our civil society through fact-based journalism, civic education, and community engagement.
 
Speakers:
 
 
1:45 pm–3:00 pm
CPB Town Hall
Hybrid
 
Join staff from the Corporation for Public Broadcasting (CPB) for this informal session of candid and wide-ranging conversation on topics like Community Service Grant policy and funding that is important to both public radio and television stations. This listening session’s agenda will be largely determined by the interest of attendees. Facilitator Kathy Merritt will be joined by several CPB colleagues who will be prepared to take comments and questions. CPB participants will include Stacey Decker, SVP, Innovation and System Strategies; Beth Walsh, VP, System Strategies; Kate Arno, VP, Community Service Grants and Station Initiatives; and others.
 
Learning Objectives:
  • Have direct access to CPB staff with your questions and comments.
  • Learn what issues and challenges are on the minds of other public media colleagues.
  • Gain insights into implications of Community Service Grant policy requirements and funding.
 

 
Continuing Education
Pre-Requisites: None
Knowledge Level: Update
NASBA: 1.5 – Specialized Knowledge
SHRM: 1.25 – Business Acumen
HRCI: 1.25
3:00 pm–3:20 pm
Break With Exhibitors
3:20 pm–4:20 pm
Concurrent Session I
Hybrid

Understanding Your Community Service Grant Award
 
Learn how radio and television Community Service Grants (CSGs) are calculated and what eligibility criteria is used to qualify recipients for each portion of the grant awards.
 
Learning Objectives:
  • Attendees will gain a solid understanding of the radio and television Community Service Grant and how it is calculated.
  • The presentation will provide attendees with an overview of CSG eligibility criteria and the terms and conditions of their grant awards.
  • Attendees will obtain information on sources of online training and help desk support for their grant compliance efforts.
 
 
 
Continuing Education
Pre-Requisites: None
Knowledge Level: Overview
NASBA: 1.5 Specialized Knowledge
SHRM: 1.25 Business Acumen
HRCI: 1.25
3:20 pm–4:20 pm
Concurrent Session II
Hybrid
 
Why "Local First" Works: How Stations Are Raising More by Doubling Down on Local Engagement (Part 2)
 
 
 
Continuing Education
Pre-Requisites: None
Knowledge Level: Intermediate
NASBA: 1.5 Finance
SHRM: 1.25 Business Acumen
HRCI: 1.25
4:20 pm–4:30 pm
Transition Break
4:30 pm–5:45 pm
Closing Keynote:
Hybrid

The Power of the Spoken Word With Jenn White

 

Speaker:
5:45 pm–6:00 pm
Daily Closing Remarks
Virtual Only
6:00 pm–7:30 pm
Hometown Homecoming Reception
In-Person Only
 
Join local stations and supporters as PMBA brings the system together to celebrate the first in-person conference since the pandemic began! During this reception, PMBA will be showcasing our guests of honor: the fellows from the Public Media Women in Leadership (PMWL) cohort. Drinks and light appetizers will be served.
 
Dinner On Your Own

Friday, June 3

8:00 am–9:20 am
Breakfast & Commercial Corners
In-Person Only; Recorded for on-demand viewing
9:20 am–9:40 amTransition Break
9:45 am–11:00 am
Concurrent Session I
Hybrid
 
Building an Equitable Pay and Compensation System
 
This session details the ups and downs of one pay equity journey. The current state of our evolutionary process will be shared. We will discuss key points about staff concerns regarding transparency of pay practices, examine hurdles of an external market survey, and review the complexities of building a robust and equitable compensation framework.
 
Learning Objectives:
  • Recognize when or if an organization is ready for pay transparency.
  • Analyze the benefits and challenges of pay equity surveys.
  • Discover the key ingredients of an equitable compensation framework.
 
 
Continuing Education
Pre-Requisites: None
Knowledge Level: Intermediate
NASBA: 1.5 Personnel/Human Resources
SHRM: 1.25 Diversity, Equity, and Inclusion
HRCI: 1.25
9:45 am–11:00 am
Concurrent Session II
Hybrid
 
Revenue Opportunity Action Report: A GPS Guide to Your Fiscal Year Planning
 
The typical approach used to review prior fiscal year performance to inform current year strategy is fast losing its effectiveness. To truly maximize fundraising performance, stations need more frequent KPI-to-goal assessment, responsive staff to pivot strategy when needed, and benchmark measures to surface peer performance indicators highlighting opportunities for improvement. CDP’s Revenue Opportunity Action Report (ROAR) provides stations free monthly updates on 24 metrics that measure the success of fundraising.

Join this session as we present a use case and learn specific actions that you can take based on your ROAR results!
 
Learning Objectives:
  • Better understand your current metrics and their impact on your station’s fundraising.
  • Identify performance issues and new revenue opportunities.
  • Determine which CDP services and best practices are most likely to boost net revenue.
 
 
Continuing Education
Pre-Requisites: None
Knowledge Level: Intermediate
NASBA: 1.5 Business Management & Operations
SHRM: 1.25 Business Acumen
HRCI: 1.25
11:00 am–11:15 am
Refreshment Break
11:15 am–12:30 pm
Concurrent Session I
Hybrid
 
Creating a Compliance Program and Preparing for Potential Audits
 
Public broadcasters must comply with numerous legal requirements. But how do you make sure you fulfill these requirements (and can prove you’re doing it right)? It takes a successful compliance program. Compliance encompasses building systems and processes within your organization to ensure you consistently meet legal requirements and document your actions. This session will cover strategies to implement a compliance program to help ensure your station meets its obligations. It will also cover strategies for using your compliance program to prepare for compliance audits. The presentation will also include examples regarding frequent compliance issues faced by stations and discuss how an effective compliance program can mitigate potential vulnerability to adverse findings and fines if a station is audited.
 
Learning Objectives:
  • Participants will learn about internal practices to help ensure compliance with legal obligations. Participants will also be taught how to adopt a compliance plan to assist with good governance and prepare for potential audits.
  • Participants will learn about audit frequent findings, along with commentary regarding what stations can do to help ensure positive audit findings. Similarly, attendees will hear observations about audit processes and actions they can take to develop and implement an internal compliance program.
  • Participants will hear direct answers to frequently asked compliance questions and have an opportunity to ask specific questions about compliance issues at their stations.
 
 
Continuing Education
Pre-Requisites: None
Knowledge Level: Basic
NASBA: 1.5 Specialized Knowledge
SHRM: 1.25 Business Acumen
HRCI:
11:15 am–12:30 pm
Concurrent Session II
Hybrid
 
Mid-Level Magic and the Major Gift Pipeline
 
Explore and understand the role and connection between your existing members, mid-level, and potential major donors. In this session, participants will learn from industry thought leaders and experts on how mid-level giving is the bridge between membership and major giving. Learn how you can leverage your existing donor files using off the shelf data and analytics tools to cultivate mid-level donors, building the pipeline for major gifts, and growing revenue to invest in major giving staff.
 
Learning Objectives:
  • Learn how to finance and achieve workforce expansion without hiring right away by using innovative tools to dig deeper into the donor data your station already has.
  • Learn how to leverage artificial intelligence tools to help fundraising teams manage their portfolios more efficiently and effectively, so you can spend more time focused on engagement.
  • Understand the differences and connections between cultivating members, mid-level, and major donors.
 
 
 
Continuing Education
Pre-Requisites: None
Knowledge Level: Intermediate
NASBA: 1.5 Finance
SHRM: 1.25 Business Acumen
HRCI:
12:30 pm–12:45 pm
Closing Remarks
Hybrid
 
Lunch on Own
In-Person Only
2:00 pm
Local Tours
In-Person Only

 

Additional CPE, HRCI, and PDC Information
 
 
NASBA
All credits listed above qualify for “group live” credit only. Live attendance is required to receive credit. While recordings will be available for review, they are not eligible for CPE credit.
 
PMBA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses of CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
 
SHRM
Credit will only be awarded for live attendance.

 
PMBA is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). For more information about certification or recertification, please visit www.shrmcertification.org.
 
 
 
The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.

Credit will only be awarded for live attendance.
 
 
Cancellation Policy: Refunds will not be issued. Registration is nonrefundable for nonmembers. If you are interested in receiving CPE credit and are unable to participate, please email PMBA at (240) 844-3600 or info@pmbaonline.org. In the event of a cancellation, PMBA commits to contacting the participants via email at least 24 hours in advance to notify them of the change.
 
If you are unable to participate in a webinar and would like copies of the material presented, please contact PMBA. You cannot receive CPE credit for recordings.
 
If you have any questions regarding registration, refunds, complaints, or program cancellation policies, please contact PMBA at (240) 844-3600 or info@pmbaonline.org