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Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.

January 26, 2016

PMBA Toolkit: Digital Revenue Foundations for Success

What will it take to truly “monetize digital”? Before plunging into the newest ideas and innovations, what foundations need to be laid across the organization for revenue success? Greater Public’s Digital Revenue Readiness Council, a blue ribbon panel of innovative thinkers from inside and outside the system, tackled this question head-on. With a heavy emphasis on practical guidance, the Council identified actionable steps that need to be taken at the executive level to prioritize digital revenue throughout the station. Join us for an overview of the Council’s recommendations to station CEOs for high-level priorities and how to get started.
January 18, 2016

Seeking PMBA Members for 2016 Peer Reviewer Committee

New this year, we are forming a diverse cross-section of PMBA member volunteers to serve as peer reviewers, anonymously rating conference session proposals. This is a great opportunity for you to let us know which sessions you would find most helpful or intriguing for the 2016 Annual Conference.This time commitment is expected to be approximately 1 - 5 hours depending on the number of submissions received. Reviewers may rate as many, or as few sessions, as they are able to. The review process may be completed online at your convenience.The peer review process will begin in early February and conclude Friday, February 12.For more information visit the 2016 Peer Reviewer Advisory Committee webpage.
October 21, 2015

PBS Giving Campaign

Once again, the Season of Giving is here!  This is the special time when people give to causes that matter the most.  Cash is KING yet stations can diversify revenue by soliciting other property that donors can and wish to give - like stock, bonds and other investments.  Should the Charitable IRA Rollover be reinstated, gifts of retirement assets will also fall into this category.   In order to help PMBA and PBS member stations capitalize on these year-end opportunities, PBS Development Services and a group of station partners have launched the Season of Giving Campaign. The goal of the campaign is to help stations grow major gifts (donations greater than $1000) while also helping staff manage other work and staying within budget.     PBS Development Services will provide a wide range of station support throughout the campaign.  The first bundle of resources will focus on securing publicly traded stock.  Nearly 70% of stock contributions are made in the last quarter of the calendar year so the time is now to promote this seasonal opportunity.  PBS will release customizable spots, companion print/web ads, articles and collateral materials.  The full tool-kit of resources will be delivered in the November edition of the PBS Development Services Spotlight as well as the development sections on myPBS and the PBS Station Management Center.Upcoming WebinarJoin PBS for the upcoming webinar, Simplifying Gifts of Stock in 30 Minutes or Less, on October 29 at 2:00pm ET. By attending this 30 minute webinar, you will be able to explain plainly the benefits of donating stock to both donors and station leadership. Mastering these basic concepts will help put your mind at ease and make marketing a breeze.PBS Development Services invites all public media stations to join the movement to promote the Season of Giving!  For questions about how the Season of Giving Campaign can help your station grow and diversify revenue, please contact Tia J. Graham, JD, Sr. Director of Philanthropy at or 703.739.5760.
September 1, 2015

7 Ways to Build Strong Team Culture in a Job-Hopping World

You want a cohesive team. You’ve read everywhere that companies and teams with a strong culture, and a tradition of sharing successes and information, outperform those where employees are only looking out for themselves. But how can you build that kind of team culture in an age when job-hopping is the norm, and your most talented team members will only be there until the next great opportunity comes along?
August 31, 2015

Minority, Public TV Viewers Face Greatest Threat in FCC Auction

Audience data indicate that two segments of the U.S. population will be hit especially hard by the upcoming FCC auction selling off television airwaves to wireless carriers: minorities, especially Latinos, and public television viewers. Where these two large groups of Americans overlap will be “ground zero” of this government-engineered shift from free, over-the-air television to a data plan near you.
August 19, 2015

Pubmedia Women in Leadership Webinar

Register today for the Pubmedia Women in Leadership's Webinar on Finances for Leaders, featuring PMBA Board Members Esperanza Flury, WXPN, and Vince Petronzio, KPBS. These money-savvy speakers will provide a high-level view of what you need to know (and what you don’t) about the financials of a public media organization, and where to find information when you need it.
July 22, 2015

Tech Is Changing the Way We Get Our News and It's Not Stopping

Because of advances in technology, people now expect to receive their news in real time.
July 22, 2015

Survey finds slight decline in diversity of TV and radio workforces

An annual survey by the Radio Television Digital News Association found level growth in the number of people of color working in television and a slight decline in radio station newsrooms.
July 15, 2015

Conflict Happens: When to Shake the Dust Off and When to Address the Problem

One of the hardest decisions you will face in business is knowing how to handle conflict with another employee. There are times when you should just ignore a grievance...and times when it's much better to deal with the problem head on and seek resolution.
July 13, 2015

New models for public media membership: Melody Kramer’s Nieman report

Last summer, public media consultant Mark Fuerst interviewed 40 front-line development professionals at public media stations. Fuerst noted that the people he interviewed expressed concerns about the continued effectiveness of their ability to raise money over time. Two-thirds of the membership directors at radio-only licensees reported that both incoming pledge drive calls and online pledge had declined. Six of the 15 radio-only licensees reported a decline of over 10 percent.