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PMBA Toolkit: Digital Revenue Foundations for Success

January 26, 2016

What will it take to truly “monetize digital”? Before plunging into the newest ideas and innovations, what foundations need to be laid across the organization for revenue success? Greater Public’s Digital Revenue Readiness Council, a blue ribbon panel of innovative thinkers from inside and outside the system, tackled this question head-on. With a heavy emphasis on practical guidance, the Council identified actionable steps that need to be taken at the executive level to prioritize digital revenue throughout the station. Join us for an overview of the Council’s recommendations to station CEOs for high-level priorities and how to get started.

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