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Look at Giving Trends Before the Pandemic to Guide Your Fundraising Strategies

July 16, 2020

We can use learnings from the last recession to guide our decisions as we navigate the changing fundraising landscape. What we know is that during times of economic strife, giving contracts, naturally. People don’t necessarily become less generous, but they have less to give. This will most greatly impact areas of “expansion” giving: new donor acquisition and donor upgrading.