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Fruit Basket Turnover – Millenial Style!

August 12, 2015

JC Patrick, Principal, JC Patrick Consulting

JC Patrick partners with nonprofit organizations to solve problems, leading to an increased bottom line. Since 1992, she’s focused on increasing corporate and individual giving programs at public radio stations, raising millions of dollars for this quality programming stream. She works with stations in all market sizes, coaching on generational differences, producing pledge drives, leading sales training workshops and board retreats, performing development and underwriting program assessments, acclimating commercial sales staff to public radio, designing marketing plans and filling in with interim membership and underwriting staffing needs. Nationally, JC spent ten years as the Station Development Manager for NPR in Washington, DC, where she worked with over 800 member stations in all areas of corporate fundraising, with a special focus in online sponsorship and generational marketing.

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