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Building a Sustainable Major Giving Program

Learn what it takes for an organization to succeed in major giving – sustainably! While a successful capital campaign can provide resources to expand your operation, you will then need more revenue each year to support a higher run-rate. A disciplined and focused major giving program will reliably increase your individual giving revenue, year-over-year, year after year, and lead to gifts that will be transformational for your organization. Join speaker, Joyce MacDonald President & CEO of Greater Public for a look at how public media can master major giving.


Learning Objectives:
  1. Learn to separate major giving myths from truth
  2. Learn how to identify your best prospects
  3. Learn what it means – and doesn’t mean – to be donor-centered
  4. Learn what resources you need and what ROI you can expect over time


About the Speaker

Joyce MacDonald President & CEO of Greater Public
As President and CEO, Joyce is responsible for developing Greater Public’s vision, strategic framework, and plans to maximize public media’s finances for long-term success. Joyce came to Greater Public from the CPB, where she served as Vice President, Journalism and Senior Advisor Content Operations. In that role she worked across radio, digital, and television to plan, initiate, and administer grant initiatives to support local, regional, and national public media journalism. In consultation with stakeholders across the system, she developed a strategic framework for designing and funding journalism collaboration and innovation, and was directly responsible for $16 million in grants in 2016.


CPE and PDC Information:
CPE Credits: 1.2
PDC Credits: 1.0
HRCI Credits: 1.0
Session Content Level: Overview
Instructional Delivery Style: Group/Digital Live
Field of Study: Communications
Target Audience: Members & Non-Members
Target Licensee Type:
All Prerequisites: None