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Rita Echeverria

Immediate Past Chair
Director of Finance and Administration
Orlando, FL

Rita Echeverria joined the PMBA board of directors in June 2017. She has been at WUCF-TV since August 2013 and currently serves as the director of finance and administration. She is responsible for the station’s budget, financial statements, audit, compliance, HR, and grants. Echeverria served as interim executive director for the station from December 2015 through May 2016. Echeverria worked for the University of Central Florida College of Medicine-Regional Extension Center for two years as assistant director of finance and accounting before joining the station. Prior to working at UCF, Echeverria worked as a controller for a real estate developer, financial reporting manager for various real estate management companies, and as an auditor for medium and large size CPA firms. Echeverria received her bachelor’s degree in commerce, majoring in accounting, from Assumption College, Philippines.

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