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2020 Annual Conference — Schedule

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Schedule

7:00 am–5:30 pm

MGM Grand Ballroom Prefunction

Registration Open

8:00 am–11:45 am

MGM Grand Ballroom Salon A

Pre-Conference Workshops

Completing CPB’s Annual Financial Report

 

CPE 4.5

11:45 am–1:00 pm

Lunch on Your Own

1:00 pm–5:30 pm

MGM Grand Ballroom Salon A

Pre-Conference Workshops

Completing the SAS and SABS

 

CPE 5.5

5:30 pm–6:30 pm

Harbor Terrace

Welcome Reception

8:30 pm-10:00 pm

MGM Grand Ballroom Salon A

Movie Night

  

 

Wednesday, May 27

7:30 am–4:30 pm

MGM Grand Ballroom Prefunction

Registration Open

7:30 am–9:00 am

MGM Grand Ballroom Salon B

Breakfast

8:15 am–8:45 am

MGM Grand Ballroom Salon A

General Session

Membership Meeting

8:45 am–10:15 am

MGM Grand Ballroom Salon A

General Session

Welcome and Opening Keynote

 

Judy Woodruff

 

Join Judy Woodruff of PBS NewsHour for a discussion on the value of public media in the current environment and gain insight on how public media has changed over the years from one of the most well-respected veteran reporters in the system.

10:15 am–10:35 am

MGM Grand Ballroom Prefunction

Networking Break

10:35 am–11:50 am

MGM Grand Ballroom Salon A

Track I

Community Service Grant Review

 

TBA

10:35 am–11:50 am

Aria Meeting Room

Track II

The Art of Active Listening-A manager's OAR

 

Active listening is a method of listening in which the listener clearly understands what the other person means in the message being communicated. Engaging in active listening requires discipline and the ability to develop new habits.

  1. Observe the speaker's body language and types of words being used
  2. Allow the speaker to finish each point before asking questions
  3. Respond openly, honestly and respectfully

 

CPE 1.5

 

Tracey Hunt, Vice President of Administration and CFO, SCETV

 

12:00 pm–1:15 pm

MGM Grand Ballroom Salon B

Networking Lunch

1:30 pm–2:45 pm

MGM Grand Ballroom Salon A

Track I

CPB/OIG Audits, Findings, and Fraud Alert

 

OIG officials will discuss how they conduct their audits and problems they have identified in stations’ compliance with CPB’s Non-Federal Financial Support (NFFS) reporting, Communications Act, and other grant requirements. They will also discuss fraud awareness and what you can do to guard against fraud.

  1. Learn what to expect if OIG audits your station.
  2. Learn the recurring problems that OIG has identified in its station audits.
  3. Learn what you should be doing to guard against fraud at your station.

 

CPE 1.5

 

Kimberly Howell, Inspector General, CPB Office of Inspector General

 

William Richardson, Deputy Inspector General, Office of Inspector General, CPB

 

1:30 pm–2:45 pm

Aria Meeting Room

Track II

 

How CFOs Can Help Maximize Philanthropy Revenue Through Strong Donor Offers

 

You likely know that major and planned gifts are the fastest-growing source of revenue at stations as well as for the nonprofit sector. As important members of station management teams, CFOs and business managers can play a big part in making major gift efforts successful, specifically in the development of donor offers. Having a strong donor offer strategy is one of the most important elements for successful major gift fundraising, and, it’s a place for financial professionals to shine. In this session, you’ll dive into specific strategies for creating donor offers by repackaging your station’s entire budget into compelling verticals (what are called donor offers) and see real station examples of how this can be done to increase revenue. You’ll also gain an understanding of the compliance and ethics environment around donor-directed giving and see how CFOs in Greater Public’s Transformational Major Giving Pilot have tackled these challenges. Joyce MacDonald, president and CEO of Greater Public; Richard Perry, founding partner of Veritus Group; and development and finance leaders participating in the aforementioned pilot program will provide key information and practical takeaways about your role in this important (and growing) source of station revenue.

 

  1. Attendees will understand the strategic importance of strong donor offers in the major gift fundraising process and know what questions to ask their development teams.
  2. Attendees will be given the tools to analyze their own budgets and work with fundraisers to reinterpret them into donor offers.
  3. Attendees will understand the importance of ethics around donor-directed giving and how it differs from restricted giving, as well as learn tips for gift recording, gift agreements, and compliance.

 

CPE 1.5

 

Joyce MacDonald, President and CEO, Greater Public

 

Richard Perry, Founding Partner, Veritus Group

 

1:30 pm–2:45 pm

Beau Rivage Meeting Room

Track III

 

Culture Eats Strategy for Breakfast

 

We work in an industry where the whole is greater than the sum of its parts. Our mission to educate, inform, and entertain are stepping stones on the path to building our collective organizational culture. Closer to home, it’s that feeling of unity we get when we belong to something bigger and more important than ourselves. The right organizational culture positively impacts employee morale, business goals, and, ultimately, the relationship and engagement experience we have with our audience. But how do you change culture? How do you build in positivity? It’s not easy, but it’s worth the effort. Join us for a lively discussion of what works—and what doesn’t—and why it’s important to try. We’ll share stories of hits (and misses) and tips to help you begin this work in your organization.

  1. What “culture” is and why it is important.
  2. Five characteristics of high-performing cultures.
  3. Overcoming a culture of resistance.

 

CPE 1.5

 

Carol Sorber, Director, Professional Development, PBS

 

2:45 pm–3:00 pm

MGM Grand Ballroom Prefunction

Networking Break

3:00 pm–4:15 pm

MGM Grand Ballroom Salon A

General Session

CPB State of the System

 

Speaker - TBA

4:45 PM

Buses Depart for Mount Vernon

5:30 pm-10:00 pm

Evening at Mount Vernon

 

Join your colleagues for an evening of networking, history, and dining at the Mount Vernon estate, home to President George Washington. This private event will include access to the museum, the onsite learning center, and the historic grounds, as well as a guided tour of the mansion for all attendees. There will be a networking reception, and after the tours have concluded, dinner will be served at the Mount Vernon Inn, located on the property. The entire estate will be closed to the public during our event, so be sure to come and enjoy this unique experience!

 

  
 

Thursday, May 28

7:30 am-5:45 pm

MGM Grand Ballroom Prefunction

Registration Open

7:30 am-8:30 am

MGM Grand Ballroom Salon B

Breakfast

8:30 am-9:45 am

MGM Grand Ballroom Salon A

Track I

 

Improving CPB Financial Reporting and Grant Compliance

 

OIG officials will discuss problems and causes they have identified in stations’ CPB reporting and compliance and offer suggestions on how stations can improve their processes to avoid them.

  1. Understand the breadth and significance of the certifications that station officials and board members make to CPB about their stations’ financial reporting and Communications Act compliance. This includes the board’s governance structure and its reliance on station management and the independent public accountant’s attestation on the station’s Annual Financial Report and reporting of Non-Federal Financial Support (NFFS) when making its annual certifications.
  2. Learn the most frequent problems OIG has identified in stations’ CPB financial reporting and compliance.
  3. Gain an understanding of the framework for internal controls and best practices that stations can put in place to improve financial reporting and compliance.

 

CPE 1.5

 

Debra Jacobson, Sr. Team Leader OIG, CPB

 

William Richardson, Deputy Inspector General, Office of Inspector General, CPB

 

8:30 am-9:45 am

Aria Meeting Room

Track II

 

Developing Dynamic Leaders: A Unique Approach

 

PBS Learning & Development will share their unique approach to creating a leadership program that develops emotionally intelligent managers. Learn more about the activities and leadership assessments used to grow their managers’ communication skills, promote self-awareness, and inspire their teams to success.

  1. Understand a variety of creative approaches to develop leadership skills
  2. Learn tips and techniques to make learning stick
  3. Understand how emotional intelligence relates to leadership success

 

CPE - 1.5

 

Kristen Crockett, Director of Learning & Development, PBS

 

Mike Jacobson, VP of HR, PBS

 

8:30 am-9:45 am

Beau Rivage Meeting Room

Track III

 

Doubling your brand: The nitty gritty of integrating a digital media outlet

 

Learn how a major market station, WAMU 88.5, acquired DCist.com, created a business plan, and relaunched the site. Key station personnel will present an overview of the organization’s strategy, planning, and techniques for the acquisition and provide an in-depth case study. Key topics will include building a business plan, developing a collaborative model for integrating the acquisition, and fostering a data-driven approach to decision-making.

  1. Learn how to build a business plan for an outside acquisition.
  2. Understand how to incorporate data into business planning.
  3. Develop strategies for cross team/departmental collaboration

 

CPE - 1.5

 

Carey Needham, Associate General Manager, WAMU 88.5 American University Radio

 

Rachel Sadon, Editor in Chief, DCist, WAMU 88.5 American University Radio

 

Michael Scher, Director Financial Planning & Analysis, WAMU 88.5 American University Radio

 

9:45 am-10:00 am

MGM Grand Ballroom Prefunction

Networking Break

10:00 am-11:15 am

MGM Grand Ballroom Salon A

Track I

 

Understanding and Telling Stories with Data

 

Financial managers are often surrounded by data, but despite having lots of information at our fingertips, it can be difficult to understand the key insights and communicate the critical story to station decision-makers. We can help address these challenges by visualizing data to quickly comprehend what we’re working with and to convey important concepts and actionable insights to others. In this session, we will build visuals to check the accuracy of our data, analyze what the data is saying, and effectively communicate the story to our intended audience.

  1. Understand how to see key insights in data
  2. Learn to communicate data to target audiences
  3. Obtain insight into tools to help work with and communicate data

Steven Holmes, Director, Public Media Company

 

10:00 am-11:15 am

Aria Meeting Room

Track II

 

Coaching & Developing Your Staff

 

Developing your employees makes good business sense. It helps your organization remain competitive, increases employee productivity, and reduces turnover. But how do you do it? Regardless of whether your HR staff is a one-person operation or a team of 12, you must empower your managers to coach and develop their staff. And that may be a new skill for your managers. Join Iris Drayton-Spann, vice president of HR and organizational development at WETA, and Carol Sorber, director of professional development at PBS, for a primer on infusing coaching and development into your managers’ skillsets.

  1. Helping managers understand their role.
  2. Using individual development plans.
  3. Keeping employees interested and engaged.

 

CPE - 1.5

 

Iris Drayton-Spann, HR and Organizational Development, WETA

 

Carol Sorber, Director, Professional Development, PBS

 

10:00 am-11:15 am

Beau Rivage Meeting Room

Track III

 

Nothing but Net

 

In this session, we envision a joint presentation/panel involving CDP and station staff to illustrate the value in aligning membership practices with the financial bottom line and how using net revenue is the best measure for success of a station’s membership program. The session will dive into the definition of net revenue and highlight how a balanced financial portfolio and membership program, including investment in acquisition, is paramount to a station’s success.

  1. Provide direction on how to better articulate the value of programs and services to make a case for financial investment.
  2. Provide an understanding of metrics and success measures used to evaluate a successful membership program.
  3. Build an understanding of the importance of accurate expense tracking and allocation to measure the net-to-mission effectiveness across all fundraising.

 

CPE - 1.5

 

Michal Heiplik, Executive Vice President, CDP

 

11:15 am-11:45 am

MGM Grand Ballroom Prefunction

Transition Break

11:45 am-1:00 pm

MGM Grand Ballroom Salon A

Lunch Keynote

 

Speaker - TBA

1:00 pm-1:30 pm

MGM Grand Ballroom Prefunction

Transition Break

1:30 pm-2:45 pm

MGM Grand Ballroom Salon A

General Session

Special General Session - TBA

2:45 pm-3:05 pm

MGM Grand Ballroom Prefunction

Networking Break

3:05 pm-4:20 pm

MGM Grand Ballroom Salon A

Track I

 

TBA

3:05 pm-4:20 pm

Aria Meeting Room

Track II

 

Succession Planning: Key Steps to Pave the Way in Knowledge Transfer, Continuity, and Talent Development

 

A successful succession plan not only helps to pave the way for new and upcoming leaders, but it also ensures that the resident expert(s) offer a holistic share-out of their job knowledge well before their departure, thus ensuring minimal impact on operations. Although many succession plans focus on key leaders; a successful plan incorporates jobs at all levels and focuses on several key steps to ensure success. Successional planning is a value-add for large and small organizations. This session will walk through why we plan, when we plan, and potential pitfalls if we fail to plan.

 

  1. Understanding why we plan, when we plan, and what happens if we don’t plan for succession.
  2. Strategies and tips for success.
  3. How to overcome roadblocks.
  4. Designing an effective succession plan that works for your organization.

 

CPE - 1.5

 

Sonja Pasquantonio, Director / Human Resources, Connecticut Public Broadcasting, Inc.

 

3:05 pm-4:20 pm

Beau Rivage Meeting Room

Track III

 

Supporting Your Underwriting Team in a Radically Changing Media Environment

 

The local media landscape is changing radically as listeners move to digital platforms. This session will provide an overview of the local advertising and marketing environment that impacts underwriting revenue, including local advertising trends, local radio spending trends, and how commercial radio is leveraging digital to grow as broadcast declines. While the local media landscape is changing, so is the sales process. The session will offer strategies and investments to compete locally, fortifying underwriting revenue today and in the future.

  1. Overview of local underwriting competitive landscape.
  2. Strategies to compete as the landscape evolves.
  3. Sales technology investments to support the underwriting team.

 

CPE - 1.5

 

Jim Taszarek, President, Market Enginuity

 

4:20 pm-4:30 pm

MGM Grand Ballroom Prefunction

Networking Break

4:30 pm-5:45 pm

MGM Grand Ballroom Salon A

General Session

CPB Town Hall

5:45 pm-6:45 pm

MGM Grand Ballroom Terrace

Networking Reception

7:00 PM

Dine Arounds

  
 

Friday, May 29

7:30 am–12:00 pm

MGM Grand Ballroom Prefunction

Registration Open

7:30 am–8:45 am

MGM Grand Ballroom Salon B

Breakfast

8:45 am-10:00 am

MGM Grand Ballroom Salon A

Track I

 

Wait! What? What Do I Do Now? Preparing for a CPB OIG Audit

 

You just learned your station has been selected for a CPB audit. What do you do now? Audit preparation actually begins before you learn an audit is going to happen, but there are still things you can do to make the audit experience run as smoothly as possible. This session will discuss the OIG audit process and the steps stations can take to be prepared for the arrival of the auditors. Attendees will hear from station personnel who have been through the audit process about their experience. Attendees will also hear from Bob Winteringham, an attorney who has assisted many stations through the CPB audit process, about what station management can do to help ensure the best possible CPB OIG audit experience.

  1. Stations will learn strategies to ensure they are as prepared as possible for a CPB audit.
  2. Attendees will learn about how the CPB audit process works and how long the experience will take before conclusion.
  3. Stations will have the opportunity to ask specific questions from station personnel and an attorney about what to do to achieve the most positive audit results possible.

CPE - 1.5

 

Jeffrey J. Pole, Director of Finance, WUFT-TV & WUFT-FM, University of Florida

 

Robert Winteringham, Special Counsel, Fletcher Heald & Hildreth

 

Randy Wright, Executive Director - Division of Media Properties, WUFT-TV & WUFT-FM, University of Florida

 

8:45 am-10:00 am

Aria Meeting Room

Track II

 

Inclusive Strategic Planning… A different approach

 

Whether you’re updating your existing strategic plan or creating your first one, this session takes a look at the strategic planning process from a different perspective. This approach is intended to be inclusive of all staff members, even those who are timid or unlikely to speak up in group settings. It also simplifies the strategic plan down to a 1–2 page summary that staff members can easily read, understand, and utilize to evaluate how they are contributing to the plan. At the end of this strategic planning process, you should have a plan that gets your team in the same boat, rowing in the same direction toward success. This approach was developed for small to mid-size operations of 5–30 people, but most of the approach is scalable to larger organizations as well.

  1. Basic components of a strategic plan—Go over some of the basic components of the strategic planning process, including Mission, Vision, Values, SWOT Analysis, Long-Term Objectives, Short-Term Goals, and Culture. This will be helpful to both newcomers and more experienced strategic planners.
  2. How to be more inclusive in creating a strategic plan—Discuss some of the approaches to get everyone involved in the planning process. This includes getting anonymous input from those who won’t normally speak up, along with getting input via Google forms, emails, and dot-voting. I will also discuss establishing a safe-space for conversation. It is important for everyone to buy in to a strategic plan, and it is much easier to achieve this buy-in if everyone feels they have been heard in the process.
  3. How to simplify your strategic plan and the planning process—In most cases, the longer and more detailed a strategic plan is, the less likely general staff will familiarize themselves with it. They may read it once and stick it on a shelf or in a drawer. Creating a 1–2 page strategic plan summary will make staff more likely to familiarize themselves with the strategic plan and review it. The goal is to have each staff member ask themselves regularly, “What am I doing to contribute to the strategic plan today?” This isn’t to say that you can’t still have the extremely detailed version that lays out the step-by-step plan; you just need to have a summary that everyone can relate to and understand.

CPE - 1.5

 

AJ Kenneson, Assistant Station Manager, KUNR Public Radio

 

8:45 am-10:00 am

Beau Rivage Meeting Room

Track III

 

Accounting Update

 

TBA

10:00 am-10:15 am

MGM Grand Ballroom Prefunction

Networking Break

10:15 am-11:30 am

MGM Grand Ballroom Salon A

General Session

Closing Keynote

 

 

TBA