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2020 Annual Conference - Schedule

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Schedule

All Sessions are in the Eastern Time Zone.

 

Tuesday, May 26

 

11:15 am–11:30 amWelcome Remarks

11:30 am–12:45 pm

Concurrent I

What Is NFFS?

 

Nonfederal financial support (NFFS) is an eligibility criterion for CPB’s Community Service Grants (CSG) program as well as a key component in calculating CSGs. This is the principal reason for submitting an Annual Financial Report (AFR) or Financial Summary Report (FSR) to CPB. This webinar will explain the concept of NFFS and provide simple methods for determining the NFFS eligibility of direct and in-kind revenue. This session is recommended for AFR and FSR filers, regardless of experience level.
 
Learning Objectives
1. Understand the purpose of NFFS.
2. Learn how to determine which revenues qualify as NFFS. 
3. Know where to access help (CPB online resources, training, and technical support via email or phone) in reporting NFFS.
 

 

CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 

 

Sponsored by
 

11:30 am–12:45 pm

Concurrent II

The Art of Active Listening-A Manager's OAR

 

Active listening is a method of listening in which the listener clearly understands what the other person means in the message being communicated. Engaging in active listening requires discipline and the ability to develop new habits.

 

Learning Objectives

1. Observe the speaker's body language and types of words being used

2. Allow the speaker to finish each point before asking questions

3. Respond openly, honestly and respectfully

 

Tracey Hunt, Vice President of Administration and CFO, SCETV

 

CPE Credits: 1.5

PDC Credits: 1.25
SHRM Competency: Employee engagement & retention and Workplace Management
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Human Resources
Target Audience: Anyone working in public media, human resource professionals
Target Licensee Type: All 
Prerequisites: None 
 
 
Sponsored by

 


 

 

12:45 pm–1:30 pm

Break and Exhibit Hall

1:30 pm–2:45 pm

Concurrent I

CPB/OIG Audits, Findings, and Fraud Alert

 

OIG officials will discuss how they conduct their audits and problems they have identified in stations’ compliance with CPB’s Non-Federal Financial Support (NFFS) reporting, Communications Act, and other grant requirements. They will also discuss fraud awareness and what you can do to guard against fraud.

 

Learning Objectives

1. Learn what to expect if OIG audits your station.

2. Learn the recurring problems that OIG has identified in its station audits.

3. Learn what you should be doing to guard against fraud at your station.

 

Kimberly Howell, Inspector General, CPB Office of Inspector General

Helen Mollick, Inspector General, CPB Office of Inspector General

William Richardson, Deputy Inspector General, Office of Inspector General, CPB

 

CPE Credits: 1.5
PDC Credits: 1.25
SHRM Competency: Risk Management
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 

1:30 pm–2:45 pm

Concurrent II

How CFOs Can Help Maximize Philanthropy Revenue Through Strong Donor Offers

 

You likely know that major and planned gifts are the fastest-growing source of revenue at stations as well as for the nonprofit sector. As important members of station management teams, CFOs and business managers can play a big part in making major gift efforts successful, specifically in the development of donor offers. Having a strong donor offer strategy is one of the most important elements for successful major gift fundraising, and, it’s a place for financial professionals to shine. In this session, you’ll dive into specific strategies for creating donor offers by repackaging your station’s entire budget into compelling verticals (what are called donor offers) and see real station examples of how this can be done to increase revenue. You’ll also gain an understanding of the compliance and ethics environment around donor-directed giving and see how CFOs in Greater Public’s Transformational Major Giving Pilot have tackled these challenges. Joyce MacDonald, president and CEO of Greater Public; Richard Perry, founding partner of Veritus Group; and development and finance leaders participating in the aforementioned pilot program will provide key information and practical takeaways about your role in this important (and growing) source of station revenue.

 

Learning Objectives

1. Attendees will understand the strategic importance of strong donor offers in the major gift fundraising process and know what questions to ask their development teams.

2. Attendees will be given the tools to analyze their own budgets and work with fundraisers to reinterpret them into donor offers.

3. Attendees will understand the importance of ethics around donor-directed giving and how it differs from restricted giving, as well as learn tips for gift recording, gift agreements, and compliance.

 

Joyce MacDonald, President and CEO, Greater Public

Richard​ Perry, Founding Partner, Veritus Group

 

CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Finance
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 
 
 
Sponsored by

 


 

1:30 pm–2:45 pm

Concurrent III

Small Station Roundtable

 

Join us for this roundtable discussion that will focus on challenges that are unique to small stations, especially during times like these. A panel of small-station leaders will provide their feedback on how they have found solutions to these challenges and will also facilitate a dialog with participants. Attendees will be able to ask their burning questions either on video or through the virtual conference chat platform, so come prepared with the small-station concerns that keep you up at night.

 

Amanda Eichstaedt, General Manager, KWMR

5:00 pm

Virtual Happy Hour


After our first day of sessions, put on your fancy sweatpants, grab a drink, and spend a little time mingling and connecting with colleagues in small virtual networking groups! Plus, it’s time to get your creative juices going. During this year’s Virtual Happy Hour, attendees will be asked to activate their most creative virtual backgrounds! Your fellow attendees will vote live to determine who wins and receives a special prize. There will be four happy hours, each starting at 5:00 local time. Please attend your time zone’s happy hour.

Wednesday, May 27

 

11:15 am–11:30 amWelcome Remarks

11:30 am–12:45 pm

Concurrent I

Community Service Grant Update/Review 

 

CPB’s FY 2021 Grant-Making Process and Timeline
 
Learning Objectives
1. Learn about television and radio CSG policy.
2. Learn how recently approved policy changes may affect your CSG award. 
3. Learn how CSGs are calculated.
 

 

CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge 
Target Audience: Anyone working in public media,
Target Licensee Type: All 
Prerequisites: None 

 

Sponsored by

 

11:30 am–12:45 pm

Concurrent II

Succession Planning: Key Steps to Pave the Way in Knowledge Transfer, Continuity and Talent Development

 

A successful succession plan not only helps to pave the way for new and upcoming leaders, but it also ensures that the resident expert(s) offer a holistic share-out of their job knowledge well before their departure, thus ensuring minimal impact on operations. Although many succession plans focus on key leaders; a successful plan incorporates jobs at all levels and focuses on several key steps to ensure success. Successional planning is a value-add for large and small organizations. This session will walk through why we plan, when we plan, and potential pitfalls if we fail to plan.

 

Learning Objectives

1. Understanding why we plan, when we plan, and what happens if we don’t plan for succession.

2. Strategies and tips for success.

3. How to overcome roadblocks.

4. Designing an effective succession plan that works for your organization.

 

Sonja Pasquantonio, Director / Human Resources, Connecticut Public Broadcasting, Inc.

 

CPE Credits: 1.5
PDC Credits: 1.25
SHRM Competency: HR Strategic Planning
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Human Resources
Target Audience: Anyone working in public media, human resource professionals
Target Licensee Type: All 
Prerequisites: None 
 
 
Sponsored by

 


 

12:45 pm–1:15 pm

Break and Exhibit Hall

1:15 pm–2:30 pm

General Session

COVID-19 Station Strategy: Surviving and Thriving After COVID-19 
 
The impact of the coronavirus pandemic on public media has been profound. Stations large and small are seeing an immense increase in demand for the essential news and information they provide, while recessionary forces impact station revenues. Join us for a panel discussion with industry leaders on fundamental financial, human capital, and resource planning strategies to help your station weather the economic crisis and secure a stronger financial future. 
 
Learning Objectives
1. Learn how to how to monetize new audiences now and in the future.
2. Learn strategies for managing human capital in a recession.
3. Learn budget and resource planning strategies in a recession.
 
 
CPE Credits: 1.5
PDC Credits: 1.25
SHRM Competency: Risk Management
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Business Management and Operations
Target Audience: Anyone working in public media, human resource professionals
Target Licensee Type: All 
Prerequisites: None 

2:30 pm–2:45 pm

Break and Exhibit Hall

2:45 pm–4:00 pm

Concurrent I

How to Survive and Thrive During Your Audit and Account for the Pandemic

 

Learn about best practices that you can implement at your station and with your auditor for a more efficient and less stressful audit and AFR submission. Receive a high-level overview of the most recent and pertinent updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB). Hear recommendations, tips, and tricks for the most current industry accounting hot topics, including indirect administrative support, stabilization funds, and PPP loans.
 
Learning Objectives
1. Learn about auditing and AFR submission best practices.
2. Receive a high-level overview of the most recent and pertinent updates from FASB and GASB.
3. Hear recommendations, tips, and tricks for the most current industry accounting hot topics, including indirect administrative support, stabilization funds, and PPP loans.
 
CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge 
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 
 
Sponsored by

 


 

2:45 pm–4:00 pm

Concurrent II

Supporting Underwriting Through COVID-19 and Preparing for a Strong Recovery

 

The impact of the coronavirus pandemic on underwriting revenue has been substantial. Revenue has declined, and underwriting teams are adjusting to new work routines and facing challenging conversations with sponsors and prospects. This session will provide recommendations for fiscal year 2021 underwriting revenue and expense planning, insight into how to support the team today, and actions that station leadership can take to support strong recovery when this crisis subsides.
 
Learning Objectives
1. Recommendations for underwriting revenue and expense budgeting. 
2. Understanding the challenges underwriting teams are facing and how to support them in doing their best work.
3. Strategies to maximize revenue today and prepare for a strong recovery.

 

Jim Taszarek, President, Market Enginuity

 

CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Finance
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None
  

2:45 pm–4:00 pm

Concurrent III

Beyond COVID-19: Critical Issues for University Licensee Managers

 

While dealing with and living through the COVID-19 crisis continues, we can’t afford to drop the ball on other issues critical to the success of institutional licensees. Succession planning and contingency planning will be the focus of this session, tinted from the perspective of COVID-19. Join us to discuss the issues and share your insights.

 
Learning Objectives
1. Understand the various options that should be explored in contingency planning efforts.
2. Gain insights regarding how to do succession planning within an institutional environment.
3. Learn specifics regarding the planning and preparation required to drive the future station toward a desired and sustainable future.
 

 

CPE Credits: 1.5
PDC Credits: 1.25
SHRM Competency: Workplace management
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 
 
Sponsored by

 


 

Thursday, May 28

 

11:15 am11:25 amWelcome Remarks

11:25 am12:40 pm

Concurrent I

Improving CPB Financial Reporting and Grant Compliance

 

OIG officials will discuss problems and causes they have identified in stations’ CPB reporting and compliance and offer suggestions on how stations can improve their processes to avoid them.

 

Learning Objectives

1. Understand the breadth and significance of the certifications that station officials and board members make to CPB about their stations’ financial reporting and Communications Act compliance. This includes the board’s governance structure and its reliance on station management and the independent public accountant’s attestation on the station’s Annual Financial Report and reporting of Non-Federal Financial Support (NFFS) when making its annual certifications.

2. Non-Federal Financial Support (NFFS) when making its annual certifications.

Learn the most frequent problems OIG has identified in stations’ CPB financial reporting and compliance.

3. Gain an understanding of the framework for internal controls and best practices that stations can put in place to improve financial reporting and compliance.

 

Debra Jacobson, Sr. Team Leader OIG, CPB

William Richardson, Deputy Inspector General, Office of Inspector General, CPB

 

CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Finance
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 

11:25 am12:40 pm

Concurrent II

The New Digital Landscape: Riding and Sustaining the Acceleration
 
As the COVID-19 crisis tests the media's ability to serve the American public, Public Media’s local/national and community-centered model is proving its value. Public Media stations are using their ingenuity to be more responsive and digitally driven organizations, serving their communities across education and journalism and through local partnerships ensuring community wellness and safety. 
 
Translating this landscape acceleration into longer-term opportunities creates a unique and urgent opportunity for stations to leverage the surge and implement strategies and tactics to convert audiences into deeper, long-term relationships. 
 
This session will focus on the biggest areas of opportunity for station leaders, from sharpening their organization’s value proposition to aligning their entire organization for audience and revenue growth outcomes.
 
Learning Objectives
1. Accelerating Beyond the Surge
2. Digital Healthy Habits
3. Aligning to Growth Outcomes
 

 

CPE Credits: 1.5

Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None

11:25 am12:40 pm

Concurrent III

Doubling Your Brand: The Nitty Gritty of Integrating a Digital Media Outlet

 

Learn how a major market station, WAMU 88.5, acquired DCist.com, created a business plan, and relaunched the site. Key station personnel will present an overview of the organization’s strategy, planning, and techniques for the acquisition and provide an in-depth case study. Key topics will include building a business plan, developing a collaborative model for integrating the acquisition, and fostering a data-driven approach to decision-making.

 

Learning Objectives

1. Learn how to build a business plan for an outside acquisition.

2. Understand how to incorporate data into business planning.

3. Develop strategies for cross team/departmental collaboration

 

Carey Needham, Associate General Manager, WAMU 88.5 American University Radio

Rachel Sadon, Editor in Chief, DCist, WAMU 88.5 American University Radio

Michael Scher, Director Financial Planning & Analysis, WAMU 88.5 American University Radio

 

CPE Credits: 1.5
PDC Credits: 1.25
SHRM Competency: Org Effectiveness and Development
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Communications and Marketing
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 
 
 
Sponsored by

 


 

12:40 pm12:50 pm

Break and Exhibit Hall

12:50 pm2:05 pm

General Session

CPB Town Hall

 

Join staff from the Corporation for Public Broadcasting (CPB) for this informal session of candid and wide-ranging conversation on topics like COVID-19 that are important to both public radio and television stations. CPB staff will be prepared to talk about many subjects, but this listening session’s agenda will be largely determined by the interests of attendees. Pat Harrison, CPB President and CEO, will open the town hall.
 
Learning Objectives
1. Have direct access to CPB staff with your questions and comments.
2. Learn what issues and challenges are on the minds of other public media colleagues.
3. Gain insights into implications of COVID-19 on the public media system.
 
 
Sponsored by
 

2:05 pm2:15 pm

Break and Exhibit Hall

2:15 pm3:30 pm

Concurrent I

Completing the SAS and SABS

 

All television and radio CSG recipients must complete the annual Station Activities Survey (SAS), and television grantees must also complete the annual Station Activities Benchmarking Study (SABS). This workshop examines the SAS and SABS reports and reviews the financial and nonfinancial information that must be reported. The workshop focuses first on SAS and then shifts to SABS, covering data collection, consolidation, error checking, available tools, help desk support, and how to submit the surveys. Throughout the workshop, instructors will share with attendees the CPB survey reporting tool. Those involved with collecting, entering, or reporting survey information are encouraged to attend this workshop.
 
Learning Objectives
1. How to gather and report information for the SAS and SABS.
2. How to use SAS and SABS help features, available tools, and instruction guides.
3. How to access and utilize SAS and SABS reporting tools to generate benchmarking reports for station analysis.
 

 

CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 

 

Sponsored by

 

2:15 pm–3:30 pm

Concurrent II

Culture Eats Strategy for Breakfast

 

We work in an industry where the whole is greater than the sum of its parts. Our mission to educate, inform, and entertain are stepping stones on the path to building our collective organizational culture. Closer to home, it’s that feeling of unity we get when we belong to something bigger and more important than ourselves. The right organizational culture positively impacts employee morale, business goals, and, ultimately, the relationship and engagement experience we have with our audience. But how do you change culture? How do you build in positivity? It’s not easy, but it’s worth the effort. Join us for a lively discussion of what works—and what doesn’t—and why it’s important to try. We’ll share stories of hits (and misses) and tips to help you begin this work in your organization.

 

Learning Objectives

1. What “culture” is and why it is important.

2. Five characteristics of high-performing cultures.

3. Overcoming a culture of resistance.

 

Amy Burkett, General Manager, PBS Charlotte

Iris Drayton-Spann, MA, PHR, CDE, SHRM-CPVice President, HR and Organizational Development, WETA TV

Anthony Padgett, President & CEO, South Carolina Public Media Network

Carol Sorber, Director, Professional Development, PBS

JoAnn Urofsky, General Manager, WUSF Public Media

 

CPE Credits: 1.5

PDC Credits: 1.25
SHRM Competency: Employee Engagement & Retention
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Human Resources
Target Audience: Anyone working in public media, human resource professionals
Target Licensee Type: All 
Prerequisites: None 
 
 
Sponsored by

 


 

Friday, May 29

 

11:15 am11:30 amWelcome Remarks

11:30 am–12:45 pm

Concurrent I

Understanding and Telling Stories with Data

 

Financial managers are often surrounded by data, but despite having lots of information at our fingertips, it can be difficult to understand the key insights and communicate the critical story to station decision-makers. We can help address these challenges by visualizing data to quickly comprehend what we’re working with and to convey important concepts and actionable insights to others. In this session, we will build visuals to check the accuracy of our data, analyze what the data is saying, and effectively communicate the story to our intended audience.

 

Learning Objectives

1. Understand how to see key insights in data

2. Learn to communicate data to target audiences

3. Obtain insight into tools to help work with and communicate data

 

Steve Holmes, Director, Public Media Company 

 

CPE Credits: 1.5
PDC Credits: 1.25
SHRM Competency: Employee Engagement & Retention
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Communications and Marketing
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 

 

Sponsored by

 

11:30 am–12:45 pm

Concurrent II

Nothing but Net

 

In this session, we envision a joint presentation/panel involving CDP and station staff to illustrate the value in aligning membership practices with the financial bottom line and how using net revenue is the best measure for success of a station’s membership program. The session will dive into the definition of net revenue and highlight how a balanced financial portfolio and membership program, including investment in acquisition, is paramount to a station’s success.

 

Learning Objectives

1. Provide direction on how to better articulate the value of programs and services to make a case for financial investment.

2. Provide an understanding of metrics and success measures used to evaluate a successful membership program.

3. Build an understanding of the importance of accurate expense tracking and allocation to measure the net-to-mission effectiveness across all fundraising.

 

Michal Heiplik, Executive Vice President, CDP

 

CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: /Finance
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 
 
 
Sponsored by

 


 

11:30 am–12:45 pm

Concurrent III

2020 Accounting Update

 

Learn about the most recent and pertinent updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB), including a review of the upcoming changes to revenue recognition, lease accounting, and not-for-profit reporting. 
 
Learning Objectives
1. Learn about the recent and upcoming FASB and GASB updates and implementation guidance, specifically those related to revenue recognition and leases.
2. Assess the impact of the new revenue model in a not-for-profit environment and how it may impact operations.
3. Learn about other GASB and FASB topics, such as commercial cloud computing, the recognition of interest costs, and the measurement of credit losses on financial instruments.

 

Lisa Lipsky, Audit Partner, Grant Thornton LLP

Kim McCormick, Audit Partner, Grant Thornton LLP

 

CPE Credits: 1.5
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Accounting
Target Audience: Anyone working in public media, accountants
Target Licensee Type: All 
Prerequisites: None
 
Sponsored by

 


 

12:45 pm–2:00 pm

Break and Exhibit Hall

2:00 pm–3:15 pm

Concurrent I

Wait! What? What Do I Do Now? Preparing for a CPB OIG Audit

 

You just learned your station has been selected for a CPB audit. What do you do now? Audit preparation actually begins before you learn an audit is going to happen, but there are still things you can do to make the audit experience run as smoothly as possible. This session will discuss the OIG audit process and the steps stations can take to be prepared for the arrival of the auditors. Attendees will hear from station personnel who have been through the audit process about their experience. Attendees will also hear from Bob Winteringham, an attorney who has assisted many stations through the CPB audit process, about what station management can do to help ensure the best possible CPB OIG audit experience.

 

Learning Objectives

1. Stations will learn strategies to ensure they are as prepared as possible for a CPB audit.

2. Attendees will learn about how the CPB audit process works and how long the experience will take before conclusion.

3. Stations will have the opportunity to ask specific questions from station personnel and an attorney about what to do to achieve the most positive audit results possible.

 

Jeffrey J. Pole, Director of Finance, WUFT-TV & WUFT-FM, University of Florida

Robert Winteringham, Special Counsel, Fletcher Heald & Hildreth

Randy Wright, Executive Director - Division of Media Properties, WUFT-TV & WUFT-FM, University of Florida

 

CPE Credits: 1.5

Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone working in public media
Target Licensee Type: All 
Prerequisites: None 

 

Sponsored by

 

2:00 pm–3:15 pm

Concurrent II

Inclusive Strategic Planning...A Different Approach

 

Whether you're updating your exisiting strategic plan or creating your first one, this session takes a look at the strategic planning process from a different level. This approach is intended to be inclusive of all all staff members. It also simplifies the strategic plan down to a 1–2 page summary that staff members can easily read, understand, and utilize to evaluate how they are contributing to the plan. At the end of this strategic planning process, you should have a plan that gets your team in the same boat, rowing in the same direction toward success. This approach was developed for small to mid-size operations of 5–30 people, but most of the approach is scalable to larger organizations as well.

 

Learning Objectives

1. Basic components of a strategic plan—Go over some of the basic components of the strategic planning process, including Mission, Vision, Values, SWOT Analysis, Long-Term Objectives, Short-Term Goals, and Culture. This will be helpful to both newcomers and more experienced strategic planners.

2. How to be more inclusive in creating a strategic plan—Discuss some of the approaches to get everyone involved in the planning process. This includes getting anonymous input from those who won’t normally speak up, along with getting input via Google forms, emails, and dot-voting. I will also discuss establishing a safe-space for conversation. It is important for everyone to buy in to a strategic plan, and it is much easier to achieve this buy-in if everyone feels they have been heard in the process.

3. How to simplify your strategic plan and the planning process—In most cases, the longer and more detailed a strategic plan is, the less likely general staff will familiarize themselves with it. They may read it once and stick it on a shelf or in a drawer. Creating a 1–2 page strategic plan summary will make staff more likely to familiarize themselves with the strategic plan and review it. The goal is to have each staff member ask themselves regularly, “What am I doing to contribute to the strategic plan today?” This isn’t to say that you can’t still have the extremely detailed version that lays out the step-by-step plan; you just need to have a summary that everyone can relate to and understand.

 

AJ Kenneson, Assistant Station Manager, KUNR Public Radio

 

CPE Credits: 1.5
PDC Credits: 1.25
SHRM Competency: Diversity and Inclusion, HR Strategic Planning
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Human Resources
Target Audience: Anyone working in public media, human resource professionals
Target Licensee Type: All 
Prerequisites: None 
 
 
Sponsored by

 


 

2:00 pm–3:15 pm

Concurrent III

Navigating Change & Empowering Your Team

 
Learn how to manage change and transition in your organization and discover how to lead, prepare and empower employees through the process.
 
Learning Objectives

1. Understand the difference between change and transition.

2. Understand the emotions and fears that surround change.

3. Discover how you can empower employees through change.

  

Kristen Crockett, Director of Learning & Development, PBS 

 

CPE Credits: 1.5

PDC Credits: 1.25
SHRM Competency: Employee Engagement & Retention, Workforce Management
Session Content Level: Overview 
Instructional Delivery Style: Group Live
Field of Study: Human Resources
Target Audience: Anyone working in public media, human resource professionals
Target Licensee Type: All 
Prerequisites: None
 
 
Sponsored by

 


 

3:15 pm–3:20 pm

Closing Remarks

 

The Public Media Business Administration is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for up to 8.75 PDCs for the SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

PMBA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website.