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PMBA 2021 Virtual Conference - Schedule

Schedule |  Speakers


 

Schedule

All Sessions are in the Eastern Time Zone. Shedule is subject to change.

 

Tuesday, June 1

 

11:00 am–11:15 am
Opening Remarks
11:15 am–12:15 pm
Opening Keynote
11:15 am–12:15 pmBreak With Exhibitors

12:45 pm–2:00 pm

Concurrent I

Creating a Culture of Engagement and Belonging

 

This session will focus on identifying the fundamental drivers of a positive, inclusive culture and how your public media organization can implement activities that support higher levels of staff engagement and belonging. Strategies used in this session are rooted in the Disney model of Hear, Believe, Live.  We will not only focus on the role of leadership in building a more positive culture but also include how staff at all levels throughout the organization can play a role in the organization’s transformation. Specific topics will include: 

How to identify staff who are engaged, disengaged and actively disengaged and why that matters.  

How to identify what type of culture currently exists in your organization and strategies to improve it.

Example of a staff engagement survey to measure progress over time.  

 
Learning Objectives:
1. Identify the current state of organizational culture. 
2. Identify the role that staff throughout the organization can play. 
3. Iidentify specific activities that support feelings of inclusion, belonging, and safety within the organization.
 
 
Speaker:

Kate Midgett, Senior Director of Organizational Excellence, Nine Network of Public Media

 

12:45 pm–2:00 pm

Concurrent II

Creating a Compliance Program: Strategies to Ensure Compliance With CPB and Other Requirements

 

Compliance has become an increasingly important and ongoing issue for public broadcasters. CPB has intensified its efforts to ensure stations adhere to all CSG and project-based grant requirements. Compliance, though, is broader than making a certification on a form. Compliance encompasses building systems and processes within your organization to ensure you consistently meet legal requirements and document your actions. This session will cover strategies to implement a compliance program to help ensure your station meets its obligations. Focusing on CPB’s CSG requirements, the session will cover common CPB OIG audit criticisms and illustrate the basic steps a station should take to build a compliance program. The presentation will also include frequent CPB-related compliance issues faced by stations and discuss how an effective compliance program can mitigate potential vulnerability to criticisms and fines if a station is audited by the CPB OIG.

 

Learning Objectives

1. Learn about internal practices to help ensure compliance with legal obligations generally, as well as CPB’s specific CSG requirements. Participants will also be taught how to adopt a compliance plan to assist with good governance

2. Learn about frequent CPB OIG findings and trends in OIG audits, along with commentary regarding what stations can do to prevent OIG criticisms. Similarly, attendees will hear observations about the OIG audit process and actions they can take to develop and implement an internal compliance program.

3. Hear direct answers to frequently asked CPB compliance questions and have an opportunity to ask specific questions about compliance issues at participant stations (as CPB staff does not give legal advice to stations).

 

 

 

12:45 pm–2:00 pm

Concurrent III

Building Your DEI Action Plan

 

The issues of race and diversity were brought to the forefront for many public media stations in 2020. CapRadio's newsroom found itself on the front line of these issues and needed support and action from station leadership. This session will share CapRadio's learnings in developing its DEI strategy and tactics employed to ensure ongoing success.
 
Learning Objectives:

1. Help stations develop a DEI playbook.

2. Learn how to get buy-in from staff and leadership around DEI issues.

3. Learn how to have productive and meaningful conversations around DEI.

2:00 pm–2:30 pm

Break With Exhibitors

2:30 pm–3:45 pmTo Be Announced
3:45 pm–3:50 pmDaily Closing Remarks
  

Wednesday, June 2

 

11:00 am–11:10 amOpening Remarks
11:10 am–12:10 pmTo Be Announced
12:10 am–12:30 pmBreak

12:20 pm–1:20 pm

Concurrent I

Underwriting Part I

 

Details Coming Soon
 
Speaker:

12:20 pm–1:20 pm

Concurrent II

The Premium Problem

 

They say it’s better to give than to receive. And while everyone in public media thrives on providing rich content to the communities they serve—at no cost—we also love to give something else. The problem is that “something else” often increases costs and diverts focus from our mission, which diminishes our brand value. That “something else” is a topic we need to have a serious conversation about. That “something else” is—you guessed it—premiums. Specifically, premiums utilized outside of pledge periods—their impact on net revenue, conversion, and brand.

 

Learning Objectives:
1. Understand the impact of premiums on driving transactional rather than mission driven relationships and how that affects your brand and donor satisfaction.
2. Learn about the paradox of choice and how it drives a potential drop in conversion.
3. Learn methods and approaches to reduce your reliance on premiums outside of pledging.
 
 
12:20 pm–1:20 pm

Concurrent III

Being a Lifeboat in a Sea of Virtual Events & Learning
 
This past year has been a turbulent and torrential storm of challenges in redefining a new “normal” for working, developing programming, hosting training, and conducting events within public media. As a result of this, the PBS Station Services department readapted all in-person immersive learning professional development workshops and events into virtual experiences in which participants continued to excel and grow professionally and personally. This adaptation included identifying best practices for online workshop engagement, selecting appropriate types of virtual trainings for specific topics, employing a useful and impactful event engagement platform, and transitioning in-person activities/sessions into meaningful virtual presentations, discussions, and networking components. The PBS Station Services department developed a lifeboat for public media professionals to rely on and utilize through today’s vast sea of virtual engagement opportunities. Come learn how you and your organization can adapt in-person workshops and events utilizing this virtual immersive learning model, and how you yourself can become a lifeboat in this vast virtual sea.
 
Learning Objectives:
1. Identify best practices for transitioning in-person events and trainings into virtual experiences that are still hands-on, developmental, and growth-inducing for the participant.
2. Understand the immersive learning framework and the ways in which it can fit training and event development needs.
3. Understandwhat opportunities PBS Station Services offers public media staff in professional development, training, and more for professional development and growth moving beyond the conference.
 
Speakers: 
 

1:20 pm–1:50 pm

Break With Exhibitors

1:50 pm–2:40 pm

Concurrent I

Underwriting Part II

 

Details Coming Soon
 

1:50 pm–2:40 pm

Concurrent II

Navigating Change in Radio Fundraising

 

Learn how a major market station, WAMU 88.5, adapted strategies for multi-channel campaign fundraising, exceeding the FY20 goal. Key station personnel will present an overview of the strategic changes made to FY20 fundraising efforts and the associated results.  Key topics include planning, messaging, incentives, logistics, and analysis. 
 
Learning Objectives:
1. Learn how WAMU adapted to a changing fundraising environment. 
2. Understand how WAMU cut costs to fundraise more efficiently.
3. Take away specific tactics you might be able to utilize at your station.
 
Speakers: 

1:50 pm–2:40 pm

Concurrent III

Accounting & Auditing Update, Industry Tips & Best Practices

 
Gain insight into the accounting, auditing, and AFR submission process gleaned from dozens of successful audits, including proactive steps you can take to introduce efficiencies into your AFR submission process. Hear recommendations, tips, and tricks for the most current industry accounting hot topics, including:  
How to work with your auditor for a successful AFR submissions.  
The continuing and long-lasting accounting impacts of the COVID-19 pandemic.  
How recent changes to your station may have impacted your opportunities to apply for grants, and how to properly account for new grants awarded to your station.     
Learn about the most recent financial reporting developments impacting your station, including pertinent updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB).  
 
Learning Objectives:
1. Obtain insight into proactive steps other stations have taken for a successful AFR submission.
2. Understand the continuing impacts COVID-19 has on your financial and accounting systems and grant applications, and how to properly account for new grants. 
3. Learn about the recent and upcoming FASB and GASB updates and implementation guidance.
 
Speaker:
2:40 pm–2:45 pmDaily Closing Remarks
  

Thursday, June 3

 

11:00 am–11:10 am
Opening Remarks
11:10 am–12:25 pm

Concurrent I

To be announced

 

 

11:10 am–12:25 pm

Concurrent II

Arsenic and Lace: Unpacking Toxicity in the Workplace

 

Just as organizations bear the cost for recruiting, hiring, and onboarding, the cost of allowing toxicity to run unfettered in the workplace takes a toll at all levels: human, operational, and tactical.  Learn how to recognize the signs of a toxic employee or work environment and not only diffuse the situation, but also elevate and support those closest to the ecosystem in a series of best practices rooted in psychology and human-centered design.

 

Learning Objectives:

1. Uderstand the cost of failing to address workplace toxicity

2. Learn how toxic behavior manifest

3. Identify the root causes behind toxic behavior(s)

4. Learn how to empathize

 

Speaker:

 

12:25 pm–1:00 pm
Break With Exhibitors
1:00 pm–2:00 pm
Inclusive Leadership
Explore the barriers to an inclusive workspace with tools to develop  greater self-awareness and promote communication and collaboration.
 
Learning Objectives:
1. Develop greater awareness for yourself and your team. 
2. Learn how to empower and embrace individual strengths.
3. Recognize behaviors that promote and inhibit inclusion.
 
Speaker:
 
2:00 pm–2:15 pm
Break
2:15 pm–3:30 pm

Concurrent I

Listening Your Way to Inclusion
 
Too often leaders make assumptions about the right path for staff before truly getting to know them, their goals and desires, and the personal/professional challenges that can get in the way of their success. This is particularly true of non-majority groups such as women; people of color; and young, emerging leaders. In this session, you’ll learn a fresh approach to leadership that focuses on leading from the heart for a true understanding of what your staff members need and how you can help them get there for their own development and the success of your organization.
 
Learning Objectives:
1. Understand and appreciate differences.
2. Learn how active listening builds loyalty.
3. Create an inclusive workforce by leading from the heart.
 
Speaker:
2:15 pm–3:30 pm

Concurrent II

Navigating Outsourcing: Deciding When and What to Outsource
 
As technology advances and we continue to adapt to a post-COVID world, more stations are realizing that the in-person presence of staff may be more negotiable than previously believed. Does this create an opportunity for stations to outsource certain tasks that were previously handled in-house? What stations have made changes successfully and how did it impact their business operations, from a financial standpoint as well as from an employee morale standpoint?
 
Learning Objectives:
1. Learn what options are available to outsource.
2. Learn strategies for managing a transition to outsourced tasks.
3. Learn budget and resource planning strategies.
 
Speakers:
TBA
3:30 pm–3:35 pm
Daily Closing Remarks
  

Friday, June 4

 
11:00 am–11:10 amOpening Remarks
11:10 am–12:10 amClosing Keynote
12:30 pm–1:45 pm

Concurrent I

Preparing for an OIG Audit in a Remote Environment
 
The OIG is continuing its regular audit and investigation activities but is doing so remotely to keep its staff and your staff safe. The OIG will discuss what to expect from an OIG audit in this remote environment. 
The OIG will also discuss how you can avoid the challenges it has found in its recent audits. Finally, the OIG will talk about fraud cases and how remote work creates greater challenges for internal controls at stations. 
 
Learning Objectives:
1. Learn what to expect if the OIG will audit your station remotely.
2. Learn the issues and challenges that the OIG has identified in its station audits.
3. Learn what you should be doing to guard against potential fraud at your station, especially when many staff are working remotely.
 
Speakers:
12:30 pm–1:45 pm

Concurrent II

Stress-Test Fundraising: Mitigate Risk and Maintain Business Continuity in Uncertain Times
 
When was the last time your station finance team sat down and analyzed the risks associated with operating a business? Whether it is multiple vendors, changes to technology and infrastructure, remote or reduced staff, or even “acts of God,” stations must do more than strive to keep the lights on. In moments of crisis, the ability of your station to successfully serve your local community rests in the steps you make today to ensure business continuity before a crisis strikes. In this session, you will learn how to assess the often-overlooked risks in running a station and make steps towards reducing risk by deploying readily available strategies that help ensure predictable revenue no matter the fundraising climate.
 
Learning Objectives:
1. Assess the security of your current technology stack, including obtaining the highest-level security compliance and ensuring record retention of your valuable donor data. 
2. Learn how to ensure timely delivery of direct mail campaigns, including adaptive messaging. 
3. Discover ways to refocus the team on the most important objective—donor relationships—and put a local spotlight on strategy, not tactics.
 
Speaker:
12:30 pm–1:45 pm

Concurrent III

Major Giving Transformation Work: A Panel Discussion on Greater Public’s Pilot Program
 
The impact of the coronavirus pandemic on the economics of public media has been profound. Stations large and small are seeing an immense increase in demand for the essential news and information they provide, while recessionary forces impact station revenues. Join us for a panel discussion with Greater Public CEO Joyce MacDonald and industry philanthropy leaders to discuss their efforts to build robust major giving philanthropy at their stations as participants in the Major Giving Transformation Pilot Program run by Greater Public and Veritus Group.
 
Learning Objectives:
1. Learn how to monetize existing audiences and reach deeper into your donor file. 
2. Learn strategies for investing in human capital and measuring ROI. 
3. Learn how to integrate business and finance teams to come up with comprehensive, financially viable donor asks. 
 
Speakers: 
1:45 pm–2:30 pm
Break With Exhibitors
2:30 pm–3:45 pm
To Be Announced
3:45 pm–3:55 pm
Conference Closing Remarks
  

 

The Public Media Business Administration is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for up to 8.75 PDCs for the SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

PMBA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website.