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PMBA 2021 Virtual Conference - Schedule

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Schedule

All sessions are in the Eastern Time Zone. Schedule is subject to change.

 

Tuesday, June 1

 

11:00 am–11:15 am
Opening Remarks
11:15 am–12:15 pm
Opening Keynote: Believing You Belong Beyond This Moment 
Public media leaders make choices that set organizational culture each day. During a year of racial reckoning, many organizations announced commitments to anti-racism and social justice. But, most leaders approached solutions from an either/or mindset (i.e., diversity is good or oppression is bad). 
 
Building racial equity requires a much more nuanced approach to thinking. Equity is not built with a straight line but a spectrum. Hear the lessons learned from co-founding Vision25, an alliance that seeks to build journalistic institutions where newsrooms are anti-racist and collaborative, and journalists of color feel like they belong. 

 

12:15 pm–12:45 pm

Break

 

Take a few moments to relax, check out our sponsors in the exhibit hall, or just get yourself a snack! If you are looking for a mental health break, please check out our “Take a Break” page under the schedule. Concurrent sessions will resume at 12:45 pm ET.

12:45 pm–2:00 pm

Concurrent I

Arsenic and Lace: Unpacking Toxicity in the Workplace

 

Just as organizations bear the cost for recruiting, hiring, and onboarding, the cost of allowing toxicity to run unfettered in the workplace takes a toll at all levels: human, operational, and tactical.  Learn how to recognize the signs of a toxic employee or work environment and not only diffuse the situation, but also elevate and support those closest to the ecosystem in a series of best practices rooted in psychology and human-centered design.

 

Learning Objectives:

1. Understand the cost of failing to address workplace toxicity.

2. Learn how toxic behavior manifests.

3. Identify the root causes behind toxic behavior(s).

4. Learn how to empathize, set boundaries, and establish best practices.

 

Speaker:

 

CPE Credits: 1.5

HRCI: 1

PDC Credits: 1.25 (Activity 21-WKHHS created)

SHRM Competency: Relationship Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

12:45 pm–2:00 pm

Concurrent II

Creating a Compliance Program: Strategies to Ensure Successful Compliance

 

Compliance has become an increasingly important ongoing issue for public broadcasters. Government agencies and CPB have intensified their efforts to ensure that stations adhere to regulatory and grant requirements. Compliance, though, is broader than making a certification on a form. Compliance encompasses building systems and processes within your organization to ensure that you consistently meet legal requirements and document your actions. This session will cover strategies to implement a compliance program to help your station meet its obligations. The session will cover common compliance issues and illustrate the basic steps a station should take to build a compliance program. Using examples of compliance issues that the presenter frequently faced, the session will discuss how an effective compliance program can mitigate potential vulnerability.  

 

Learning Objectives

1. Learn about internal practices to help ensure compliance with legal obligations and how to adopt a compliance plan to assist with good governance.
2. Learn about frequent compliance criticisms and trends, along with commentary regarding what stations can do to prevent adverse findings. Hear observations about audit processes and actions that can be taken to develop and implement an internal compliance program.
3. Hear answers to frequently asked compliance questions and have an opportunity to ask specific questions about compliance issues.

 

 

CPE Credits: 1.5

HRCI: 1

PDC Credits: 1.25 (Activity 21-7RTR5 created.)

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

12:45 pm–2:00 pm

Concurrent III

Building Your DEI Action Plan

 

The issues of race and diversity were brought to the forefront for many public media stations in 2020. CapRadio's newsroom found itself on the front line of these issues and needed support and action from station leadership. This session will share CapRadio's learnings in developing its DEI strategy and tactics employed to ensure ongoing success.
 
Learning Objectives:

1. Help stations develop a DEI playbook.

2. Learn how to get buy-in from staff and leadership around DEI issues.

3. Learn how to have productive and meaningful conversations around DEI.

 
Speakers: 
 
CPE Credits: 1.5
HRCI: 1
PDC Credits: 1.25 (Activity 21-7RTR5 created.)
SHRM Competency: Risk Management
Session Content Level: Overview
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone Working in Public Media
Target Licensee Type: All
Prerequisites: None

2:00 pm–2:30 pm

Break—Speed Networking

 

Join us during this break to meet some of your colleagues in a low pressure environment. Attendees will be randomly sorted into breakout rooms and given an icebreaker question. You will then have 7.5 minutes to chat before we re-sort the rooms, and you get to connect with a new group of people. Once speed networking is over, we have built in some extra time for you to take a break and regroup before the CPB Town Hall begins at 2:30 pm ET. 

2:30 pm–3:45 pm
CPB Town Hall
Join staff from the Corporation for Public Broadcasting (CPB) for this informal session covering a wide range of topics that are important to both public radio and television stations, including COVID-19. This listening session’s agenda will be largely determined by the interest of attendees. Facilitator Kathy Merritt will be joined by several CPB colleagues who will be prepared to take comments and questions.

 

Learning Objectives:
1. Have direct access to CPB staff with your questions and comments.
2. Learn what issues and challenges are on the minds of other public media colleagues.
3. Gain insights into implications of COVID-19 on the public media system.
 
Speakers:

Moustapha Abdul, Senior Director, Station and System Analysis

Kate Arno, Vice President, Community Service Grants and Station Initiatives

Clayton Barsoum, Director, Government Affairs

Tim Bawcombe, Director, Television CSG Policy and Administration

Andrew Charnik, Director, Radio CSG Policy and Administration

Biniam Debebe, Senior Financial Review Specialist

Ken Goulet, Senior Financial Review Specialist

Brittany Lee, Project Coordinator

Kathy Merritt, Senior Vice President, Radio, Journalism, and CSG Services

West Smithers, Senior Vice President & General Counsel

Bill Tayman, Chief Financial Officer and Treasurer

Beth Walsh, Vice President, System Strategies

 
CPE Credits: 1.5

HRCI: 1.25

PDC Credits: 1.25 (Activity 21-CURTS created)

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone working in public media

Target Licensee Type: All

3:45 pm–3:50 pmDaily Closing Remarks
  

Wednesday, June 2

 

11:00 am–11:10 amOpening Remarks
11:20 am–12:20 pm

Public Media’s Role Advancing Diversity and Inclusion Within Their Organizations

 

Join CPB president and CEO Pat Harrison, managing director for Stanton Chase Jeff Perkins, and Walter Kaitz Foundation executive director Michelle Ray for a conversation about how public media can find diverse candidates and retain staff to improve connections to communities, to find new audiences, and to strengthen public media for the future.

 

Speakers:

Patricia Harrison, President & CEO, Corporation for Public Broadcasting

Jeff Perkins, Managing Director, Stanton Chase

Michelle Ray, Executive Director, Walter Kaitz Foundation

12:20 pm–12:30 pm

Break

 

Take a few moments to relax, check out our sponsors in the exhibit hall, or just get yourself a snack! If you are looking for a mental health break, please check out our “Take a Break” page under the schedule. Concurrent sessions will resume at 12:30 pm ET.

12:30 pm–1:20 pm

Concurrent I

Underwriting Part I: Underwriting Revenue Recovery in Fiscal Year 2022

 

Underwriting revenue declined substantially because of COVID-19. As stations look forward to fiscal year 2022, this session will provide recommendations for forecasting underwriting revenue and actions to recover revenue. We will first break down fiscal year 2021 revenue trends and then offer ways to combine that learning with the macro economic outlook to project fiscal year 2022 revenue. Attendees will walk away with actionable steps to take during a recovery, including evaluating the impact of ratings on revenue potential and inventory and rate management as demand increases.
 
Learning Objectives:

1. Hear underwriting revenue forecast recommendations for fiscal year 2022.

2. Understand inventory and rate management as revenue increases.

3. Learn lessons from fiscal year 2021 to apply to the year ahead.

 
Speakers:
CPE Credits: 1.0
HRCI: 0
PDC Credits: 0 (Activity 20-5XDVM created)
SHRM Competency: Risk Management
Session Content Level: Overview
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone Working in Public Media
Target Licensee Type: All
Prerequisites: None

12:30 pm–1:20 pm

Concurrent II

The Premium Problem

 

They say it’s better to give than to receive. And while everyone in public media thrives on providing rich content to the communities they serve—at no cost—we also love to give something else. The problem is that “something else” often increases costs and diverts focus from our mission, which diminishes our brand value. That “something else” is a topic we need to have a serious conversation about. That “something else” is—you guessed it—premiums. Specifically, premiums utilized outside of pledge periods—their impact on net revenue, conversion, and brand.

 

Learning Objectives:
1. Understand the impact of premiums on driving transactional rather than mission-driven relationships and how that affects your brand and donor satisfaction.
2. Learn about the paradox of choice and how it drives a potential drop in conversion.
3. Learn methods and approaches to reduce your reliance on premiums outside of pledging.
 
 
CPE Credits: 1.0
HRCI: 1
PDC Credits: 1 (Activity 21-WXJY7 created)
SHRM Competency: Risk Management
Session Content Level: Overview
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone Working in Public Media
Target Licensee Type: All
Prerequisites: None
12:30 pm–1:20 pm

Concurrent III

Being a Lifeboat in a Sea of Virtual Events and Learning
 
This past year has been a turbulent and torrential storm of challenges in redefining a new “normal” for working, developing programming, hosting training, and conducting events within public media. As a result of this, the PBS Station Services department readapted all in-person immersive learning professional development workshops and events into virtual experiences in which participants continued to excel and grow professionally and personally. This adaptation included identifying best practices for online workshop engagement, selecting appropriate types of virtual trainings for specific topics, employing a useful and impactful event engagement platform, and transitioning in-person activities/sessions into meaningful virtual presentations, discussions, and networking components. The PBS Station Services department developed a lifeboat for public media professionals to rely on and utilize through today’s vast sea of virtual engagement opportunities. Come learn how you and your organization can adapt in-person workshops and events utilizing this virtual immersive learning model, and how you yourself can become a lifeboat in this vast virtual sea.
 
Learning Objectives:
1. Identify best practices for transitioning in-person events and trainings into virtual experiences that are still hands-on, developmental, and growth-inducing for the participant.
2. Understand the immersive learning framework and the ways in which it can fit training and event development needs.
3. Understandwhat opportunities PBS Station Services offers public media staff in professional development, training, and more for professional development and growth moving beyond the conference.
 
Speakers: 
 
CPE Credits: 1.0

HRCI: 1

PDC Credits: 1 (Activity 21-7JS3A created )

SHRM Competency: Learning & Development

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

1:20 pm–1:50 pm

Break—Trivia Time!

 

Are you ready for some public media trivia? Three lucky contestants from the audience will get to volunteer for a hot seat to answer 10 trivia questions related to the system. In the audience, you will have a chance to participate too in case our brave contestants don’t know the answer. The winner will be given a $25 Amazon gift card. Once the trivia game is over, you will have some time to regroup before sessions begin again at 1:50 pm ET.

1:50 pm–2:40 pm

Concurrent I

Underwriting Part II: Underwriting Start/Stop/Continue – Lessons From the Pandemic

 

The second segment of the session will focus on a start/stop/continue methodology to evaluate the effectiveness of pandemic year underwriting changes. Market Enginuity pivoted to counter the impact of the pandemic and prepare for post-pandemic revenue growth. Specifically, the company invested in inbound marketing, created a Community Accounts team to efficiently handle the smallest accounts, invested in technology to modernize the sales process, added more national sales roles, and trained heavily. In this highly participatory segment, we will evaluate the ROI of these decisions, sharing the most impactful investments to increase revenue in fiscal year 2022.
 
Learning Objectives:
1. Hear underwriting revenue forecast recommendations for fiscal year 2022.
2. Understand inventory and rate management as revenue increases.
3. Learn lessons from fiscal year 2021 to apply to the year ahead.
 
Speakers:
 
CPE Credits: 1.0

HRCI: 0

PDC Credits: 0 (Activity 20-5XDVM created)

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

1:50 pm–2:40 pm

Concurrent II

Navigating Change in Radio Fundraising

 

Learn how a major market station, WAMU 88.5, adapted strategies for multi-channel campaign fundraising, exceeding the FY20 goal. Key station personnel will present an overview of the strategic changes made to FY20 fundraising efforts and the associated results.  Key topics include planning, messaging, incentives, logistics, and analysis. 
 
Learning Objectives:
1. Learn how WAMU adapted to a changing fundraising environment. 
2. Understand how WAMU cut costs to fundraise more efficiently.
3. Take away specific tactics you might be able to utilize at your station.
 
Speakers: 
 
CPE Credits: 1.0

HRCI: 1

PDC Credits: 0.75

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

1:50 pm–2:40 pm

Concurrent III

Accounting and Auditing Update, Industry Tips and Best Practices

 
Gain insight into the accounting, auditing, and AFR submission process gleaned from dozens of successful audits, including proactive steps you can take to introduce efficiencies into your AFR submission process. Hear recommendations, tips, and tricks for the most current industry accounting hot topics, including:  
 
How to work with your auditor for a successful AFR submissions.  
The continuing and long-lasting accounting impacts of the COVID-19 pandemic.  
How recent changes to your station may have impacted your opportunities to apply for grants, and how to properly account for new grants awarded to your station. 
   
Learn about the most recent financial reporting developments impacting your station, including pertinent updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB).  
 
Learning Objectives:
1. Obtain insight into proactive steps other stations have taken for a successful AFR submission.
2. Understand the continuing impacts COVID-19 has on your financial and accounting systems and grant applications, and how to properly account for new grants. 
3. Learn about the recent and upcoming FASB and GASB updates and implementation guidance.
 
Speaker:
 
CPE Credits: 1.0

HRCI: 0

PDC Credits: 0

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

2:40 pm–2:50 pmBreak
2:50 pm–3:50 pm
Understanding CSG Compliance Requirements
This session will assist stations in understanding the Communications Act requirements and the transparency section of the General Provisions, with which all Community Service Grant (CSG) recipients must comply. We will also identify areas of significant risk for inspector general audits and areas where compliance has improved.
 
Learning Objectives:
1. Gain a solid understanding of the Communications Act requirements and the General Provisions transparency requirements, with which all CSG recipients must comply.
2. Be made aware of areas subject to significant risk when audited by the inspector general, including the Communications Act, General Provisions, and areas where compliance has improved.
3. Leave with the tools and knowledge needed to review current compliance processes and take action to ensure station operations are consistent with the Communications Act and the transparency requirements in the General Provisions. 
 
 
CPE Credits: 1.2

HRCI: 1.0

PDC Credits: 1.0  (Activity 21-Z2MCZ created.)

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone working in public media

Target Licensee Type: All

Prerequisites: None
3:50 pm–4:00 pmDaily Closing Remarks
4:10 pm–5:00 pm

Table Talks

 

Grab your beverage of choice and join your colleagues for facilitated informal discussions about what’s on your mind. In these sessions, you will get a chance to chat with others in the system based on topic. Attendees may choose from any of the rooms below during the hour-long session. If you want to switch rooms to talk about more than one topic, you are welcome to do so. Today’s topics are:

 

1)    ASTC 3.0

2)    American Rescue Plan Act

3)    Challenges Affecting Joint Licensees

4)    Challenges Affecting University Licensees

5)    Corporate Support Pivots

  

Thursday, June 3

 

11:00 am–11:10 am
Opening Remarks
11:10 am–12:25 pm

Concurrent I

State of the System

 

Annually at the PMBA Conference, CPB presents its most recent public media financial and operational results. Join this review of the findings for fiscal year 2020, which will provide information highlighting system performance, trends, and challenges and reveal early insights into the impact of the pandemic.

 

Learning Objectives

1. Gain awareness of systemwide trends to inform your local decision-making.

2. Learn more about how your station compares to systemwide data.

3. Ask questions to those that collect and analyze the systemwide data.

 

Speakers:

Beth Walsh, VP System Strategies, CPB

Kate Arno, Vice President, Community Service Grants and Station Initiatives, CPB

Moustapha Abdul, Senior Director, Station and System Analysis, CPB

 

CPE Credits: 1.5
HRCI: 1.25
PDC Credits: 1.25 (Activity 21-D9QPC created..)
SHRM Competency: Risk Management
Session Content Level: Overview
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone working in public media
Target Licensee Type: All
Prerequisites: None
11:10 am–12:25 pm

Concurrent II

Creating a Culture of Engagement and Belonging

 

This session will focus on identifying the fundamental drivers of a positive, inclusive culture and how your public media organization can implement activities that support higher levels of staff engagement and belonging. Strategies used in this session are rooted in the Disney model of Hear, Believe, Live. We will not only focus on the role of leadership in building a more positive culture but also include how staff at all levels throughout the organization can play a role in the organization’s transformation. Specific topics will include:
How to identify staff who are engaged, disengaged, and actively disengaged and why that matters.   
How to identify what type of culture currently exists in your organization and strategies to improve it.
 How a staff engagement survey can be used to measure progress over time.   
 
Learning Objectives:
1. Identify the current state of organizational culture. 
2. Identify the role that staff throughout the organization can play. 
3. Identify specific activities that support feelings of inclusion, belonging, and safety within the organization.
 
Speaker:

Kate Midgett, Senior Director of Organizational Excellence, Nine Network of Public Media

 

CPE Credits: 1.5

HRCI: 1

PDC Credits: 1.25 (Activity 21-NFPWW created.)

SHRM Competency: Organizaitonal Effectiveness & Development

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

12:25 pm–1:00 pm
Break—Trivia Time!
 
Are you ready for some public media trivia? Three lucky contestants from the audience will get to volunteer for a hot seat to answer 10 trivia questions related to the system. In the audience, you will have a chance to participate too in case our brave contestants don’t know the answer. The winner will be given a $25 Amazon gift card. Once the trivia game is over, you will have some time to regroup before our next general session that begins at 1:00 pm ET.
1:00 pm–2:00 pm
Inclusive Leadership
Explore the barriers to an inclusive workspace with tools to develop greater self-awareness and promote communication and collaboration.
 
Learning Objectives:
1. Develop greater awareness for yourself and your team. 
2. Learn how to empower and embrace individual strengths.
3. Recognize behaviors that promote and inhibit inclusion.
 
Speaker:
 

CPE Credits: 1.2

HRCI: 1

PDC Credits: 1 (Activity 21-P3XGD created)

SHRM Competency: Leadership & Navigation

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Learning & Development

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

2:00 pm–2:15 pm
Break
 
This is a short break to regroup before our next concurrent sessions. If you have not yet done so, please take a few moments to visit our sponsor pages. Without them, this event would not have been possible. We will resume concurrent sessions at 2:15 pm ET.
2:15 pm–3:30 pm

Concurrent I

Listening Your Way to Inclusion
 
Too often leaders make assumptions about the right path for staff before truly getting to know them, their goals and desires, and the personal/professional challenges that can get in the way of their success. This is particularly true of non-majority groups such as women; people of color; and young, emerging leaders. In this session, you’ll learn a fresh approach to leadership that focuses on leading from the heart for a true understanding of what your staff members need and how you can help them get there for their own development and the success of your organization.
 
Learning Objectives:
1. Understand and appreciate differences.
2. Learn how active listening builds loyalty.
3. Create an inclusive workforce by leading from the heart.
 
Speaker:
 
CPE Credits: 1.5

HRCI: 1

PDC Credits: 1.25 (Activity 21-JEZ6C created.)

SHRM Competency: Commuication

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Learning & Development

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

2:15 pm–3:30 pm

Concurrent II

Navigating Outsourcing: Deciding When and What to Outsource
 
As technology advances and we continue to adapt to a post-COVID world, more stations are realizing that the in-person presence of staff may be more negotiable than previously believed. Does this create an opportunity for stations to outsource certain tasks that were previously handled in-house? What stations have made changes successfully and how did it impact their business operations, from a financial standpoint as well as from an employee morale standpoint?
 
Learning Objectives:
1. Learn what options are available to outsource.
2. Learn strategies for managing a transition to outsourced tasks.
3. Learn budget and resource planning strategies.
 
Speakers:
 
CPE Credits: 1.5

HRCI: 1

PDC Credits: 1.25 (Activity 20-5XDVM created)

SHRM Competency: Business

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

3:30 pm–3:35 pm
Daily Closing Remarks
3:45 pm–4:45 pm

Table Talks

 

Grab your beverage of choice and join your colleagues for facilitated informal discussions about what’s on your mind. In these sessions, you will get a chance to chat with others in the system based on topic. Attendees may choose from any of the rooms below during the hour-long session. If you want to switch rooms to talk about more than one topic, you are welcome to do so. Today’s topics are:

  • Returning to the Office (for those definitely coming back)
  • Challenges Affecting Small Stations
  • Talent Development
  • Hybrid/Virtual Work OR Return to Work? (for those trying to make work arrangement decisions)
  • AFR Prep Tips
  

Friday, June 4

 
11:00 am–11:10 amOpening Remarks
11:10 am–12:10 pm
Completing the SAS and SABS     
 
All television and radio CSG recipients must complete the annual Station Activities Survey (SAS), and television grantees must also complete the annual Station Activities Benchmarking Study (SABS). This workshop examines the SAS and SABS reports and reviews the financial and nonfinancial information that must be reported. The workshop focuses first on SAS and then shifts to SABS covering data collection, consolidation, error checking, available tools, help desk support, and how to submit the surveys. Instructors will share the CPB survey reporting tool with attendees. Those involved with collecting, entering, or reporting survey information are encouraged to attend this workshop.
 
Learning Objectives:
1.  Learn how to gather and report information for the SAS and SABS.
2.  Learn how to use SAS and SABS help features, available tools, and instruction guides.
3.  Learn how to access and utilize SAS and SABS reporting tools to generate benchmarking reports for station analysis.
 
Speakers:
 
CPE Credits: 1.2

HRCI: 1

PDC Credits: 1 (Activity 21-T7HGK created)

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Learning & Development

Target Audience: Anyone working in public media

Target Licensee Type: All

Prerequisites: None

12:10 pm–12:30 pm

Break—Speed Networking

 

Join us during this break to meet some of your colleagues in a low-pressure environment. Attendees will be randomly sorted into breakout rooms and given an icebreaker question. You will then have 7.5 minutes to chat before we re-sort the rooms, and you get to connect with a new group of people. Once speed networking is over, we have built in some extra time for you to take a break and regroup before the concurrent sessions begin again at 12:30 pm ET.

12:30 pm–1:45 pm

Concurrent I

Preparing for an OIG Audit in a Remote Environment
 
The OIG is continuing its regular audit and investigation activities but is doing so remotely to keep its staff and your staff safe. The OIG will discuss what to expect from an OIG audit in this remote environment and how you can avoid the challenges it has found in its recent audits. Finally, the OIG will talk about fraud cases and how remote work creates greater challenges for internal controls at stations.
 
Learning Objectives:
1. Learn what to expect if the OIG will audit your station remotely.
2. Learn the issues and challenges that the OIG has identified in its station audits.
3. Learn what you should be doing to guard against potential fraud at your station, especially when many staff are working remotely.
 
Speakers:
 
CPE Credits: 1.5

HRCI: 1

PDC Credits: 1.25 (Activity 21-EZJ4Q created.)

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None

12:30 pm–1:45 pm

Concurrent II

Stress-Test Fundraising: Mitigate Risk and Maintain Business Continuity in Uncertain Times
 
When was the last time your station finance team sat down and analyzed the risks associated with operating a business? Whether it is multiple vendors, changes to technology and infrastructure, remote or reduced staff, or even “acts of God,” stations must do more than strive to keep the lights on. In moments of crisis, the ability of your station to successfully serve your local community rests in the steps you make today to ensure business continuity before a crisis strikes. In this session, you will learn how to assess the often-overlooked risks in running a station and make steps toward reducing risk by deploying readily available strategies that help ensure predictable revenue no matter the fundraising climate.
 
Learning Objectives:
1. Assess the security of your current technology stack, including obtaining the highest-level security compliance and ensuring record retention of your valuable donor data. 
2. Learn how to ensure timely delivery of direct mail campaigns, including adaptive messaging. 
3. Discover ways to refocus the team on the most important objective—donor relationships—and put a local spotlight on strategy, not tactics.
 
Speaker:
 
CPE Credits: 1.5

HRCI: 1

PDC Credits: 1.25 (Activity 21-KNWA2 created)

SHRM Competency: Risk Management

Session Content Level: Overview

Instructional Delivery Style: Group Live

Field of Study: Specialized Knowledge

Target Audience: Anyone Working in Public Media

Target Licensee Type: All

Prerequisites: None
12:30 pm–1:45 pm

Concurrent III

Major Giving Transformation Work: A Panel Discussion on Greater Public’s Pilot Program
 
The impact of the coronavirus pandemic on the economics of public media has been profound. Stations large and small are seeing an immense increase in demand for the essential news and information they provide, while recessionary forces impact station revenues. Join us for a panel discussion with Greater Public CEO Joyce MacDonald and industry philanthropy leaders to discuss their efforts to build robust major giving philanthropy at their stations as participants in the Major Giving Transformation Pilot Program run by Greater Public and Veritus Group.
 
Learning Objectives:
1. Learn how to monetize existing audiences and reach deeper into your donor file. 
2. Learn strategies for investing in human capital and measuring ROI. 
3. Learn how to integrate business and finance teams to come up with comprehensive, financially viable donor asks. 
 
Speakers: 

Jeff Schreifels, Senior Partner, Veritus Group

 

CPE Credits: 1.5
HRCI: 1
PDC Credits: 1.25 (Activity 21-HE2NH created)
SHRM Competency: Risk Management
Session Content Level: Overview
Instructional Delivery Style: Group Live
Field of Study: Specialized Knowledge
Target Audience: Anyone Working in Public Media
Target Licensee Type: All
Prerequisites: None
1:45 pm–2:30 pm
Break
 
This is your last chance to connect with our sponsors live during the conference! Please take a few moments to go chat with them, learn about what they have to offer, and show them some love for making this incredible event possible.
2:30 pm–3:20 pm

Closing Session with PMBA

 

This session will begin with a short update from behind the scenes at PMBA, but we are going to close the whole event out with what makes PMBA tick—our community. After what has been one of the most memorable years the system has ever had, join the PMBA board for a panel discussion on the challenges you are facing, how PMBA can help, and learn a bit more about what is on the horizon for the organization.

 
Speakers:
PMBA Board of Directors
  

 

The Public Media Business Administration is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for up to 8.75 PDCs for the SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

PMBA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website.