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Watercooler Conversation: Forecasting Sustainer Income Without a Crystal Ball

Wednesday, October 17, 2018

Even though Sustainer giving evens out the monthly cash flow, it is a challenge to budget as it reallocates dollars away from traditional giving vehicles (i.e., pledge, direct mail, and other gifts). This Watercooler Conversation will examine the sustainer forecasting challenge and brainstorm alternative budgeting approaches. Finance and development teams are welcome to be part of the dialog.

Watercooler Conversations will not be recorded. Materials may be sent to attendees.


What is a Watercooler Conversation?
An opportunity for PMBA members to converse with each other about hot topics, successes, and shared challenges. The discussion will take place over the web-conferencing platform Zoom, but this is not a webinar. Instead of a presentation where all attendees are “in listen-only mode,” a facilitator will guide and manage a discussion between all attendees, pose questions to spark conversation, and ensure good participation. Participants are encouraged to bring their expertise, their questions, and their desire to participate and help their fellow public media colleagues solve problems. CPE credit is not available. Registration and PMBA membership is required.