You are here

PMBA Toolkit: Next Generation Digital Television: ATSC 3.0 Opportunities for Public Media

Tuesday, March 28, 2016  |  2:00 - 3:00pm ET
PMBA Toolkits are a FREE Member Benefit. The cost for non-members is $99.
ATSC 3.0 is a transformative technology that moves broadcasting to an IP-based delivery system. It offers public television stations significant opportunity to increase service and generate new revenue. This webinar will discuss the opportunities that ATSC 3.0 may present to the public media system. We will also discuss some of the financial and operational impacts this new standard may present to stations. Come learn how your station can benefit from the rollout of new technology related to ATSC 3.0 through potential partnerships with commercial partners.


Learning Objectives:
  • Participants will be able to explain the background, opportunities, and challenges of ATSC
  • Participants will be able to identify the financial and revenue opportunities of ATSC 3.0
  • Participants will be able to explain the service benefits of implementing ATSC 3.0 to their station operations
Session Content Level:
Overview - Intermediate
Target Audience:
TV and radio station management
Target Licensee Type:
Although the ATSC 3.0 technology is TV-centric, the highly-enhanced audio capabilities and other functions should also be of interest for radio.
While it will help to have a basic understanding of what ATSC 3.0 is prior to joining, there are no prerequisites. We highly recommend watching this short video: or checking out the articles and resources provided on our site:
Audience Participation:
Audience will be welcome to ask questions and make comments throughout the presentation; given this will be a short presentation covering a lot of material, audience may also prefer to contact us after the session.
This Toolkit qualifies for 1.0 CPE credits.


About the Presenters


Marc Hand
CEO & Co-Founder
Public Media Company


Marc Hand co-founded Public Media Company (PMC) in 2001 and serves on its board. As CEO, Marc is focused on creating strategic public media alliances and partnerships to strengthen public television and radio. Under his leadership, PMC has developed VuHaus and Channel X, two innovative multimedia services focused on music and video, respectively. He has led PMC’s work to support public television stations in planning for the upcoming FCC spectrum auction, as well as the upcoming ATSC 3.0 digital television technology standard rollout. Marc has also co-authored several articles analyzing opportunities for public television stations in the spectrum auction and in deploying ATSC 3.0.



Vincent Curren

Breakthrough Public Media Consulting, Inc.


Vinnie served as Chief Operating Officer of the Corporation for Public Broadcasting, a position that he held for nearly a decade. As COO for CPB, Vinnie had overall responsibility for managing CPB’s policy, grant-making and station support activities, ensuring that all Americans, wherever they live, receive robust public media services for free and commercial-free. While at CPB, Vinnie was also deeply involved in spectrum policy and advocated for public television’s interests in the spectrum auction at the highest levels of the FCC. Since leaving CPB, Vinnie has formed a consulting firm, Breakthrough Public Media Consulting. Breakthrough assists public media companies in navigating today’s converging and competitive media world. In partnership with PMC, Vinnie is particularly focused on helping public television stations leverage the power of ATSC 3.0, the next generation, IP compatible, broadcast television standard.