You are here


Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.

September 30, 2014

Buyouts, increased giving help NPR on track to break-even budget in fiscal 2015

NPR expects that a boost in revenue coupled with spending cuts resulting mainly from a staff reduction will lead to the network’s first balanced budget in three years.A fiscal year 2015 budget presented at a Thursday meeting of NPR’s board of directors projected $190.2 million in revenue and $188.7 million in expenses. Depreciation and other cash adjustments are anticipated to eat up the $1.5 million overage, leaving NPR with a balanced budget.
September 23, 2014

The Language of Impact: Introducing a Draft Glossary

Individuals and organizations interested in defining and measuring media impact suffer from a lack of a shared language. We don’t have the same names for common phenomena of change that flow from our work. In response to this need, The Center for Investigative Reporting, together with Columbia University’s Tow Center for Digital Journalism and the Media Impact Project at the USC Annenberg School for Communication and Journalism’s Norman Lear Center, convened a small group of stakeholders to begin creating a shared language in August. The draft Offline Impact Indicators Glossary has just been released. 
September 23, 2014

Take That, Pandora

Statisticians and analysts, along with measurement companies from Triton to Nielsen, are grappling with the true listening levels and impact of pure plays, especially the big dog – Pandora. In this morass of changing consumers’ tastes, one radio station has made a profound decision – to acknowledge the new threat, and go right to the heart of why their brand is different and better.
September 19, 2014

To Change Employee or Customer Behavior, Start Small

Across industries, organizations can greatly benefit from making tiny changes in their processes to take into account how employees and customers really behave — including not liking being told what to do. Our research and that of others has discovered that even some small tweaks can have a big impact.
September 17, 2014

In maintaining towers, stations face higher costs, lack of space

If any part of the broadcast plant ever merited the label “necessary evil,” a top nominee would be the tower. Expensive to maintain, fraught with potential hazards, bound by an ever-growing web of regulations, unloved by neighbors and often located inconveniently far away, a pubcaster’s tower still serves as the essential link between its program service and its audience.
September 10, 2014

Radio CSG diversity requirement, Sept. 30, 2014 deadline

Radio Licensees need to document their compliance with CPB's Diversity Eligibility Criteria by the end of this month. Stations must establish a formal goal of diversity and implement three initiatives to achieve the goal as specified in CPB's Diversity Eligibility Criteria. Visit the PMBA Compliance Inspection Program's Sample Documents for samples and templates of diversity policies and statements.
September 10, 2014

In historic first, LA pubTV stations agree to share spectrum for auction proceeds

Pubcasters KCETLink and KLCS in Los Angeles have agreed to participate in the upcoming FCC spectrum auction through a channel-sharing partnership that could earn them more than $32 million.
September 8, 2014

Employees’ personal data could transform HR

Big data will soon become an important part of the HR toolkit, according to a new report by the PwC consulting firm, bringing to workforce management the kind of data profiling many businesses currently use to zero in on customers. That may make privacy advocates squirm, but PwC says many workers, especially young ones, won't mind. The report reveals that nearly a third of employees would gladly grant employers access to their personal data, such as social media profiles. Employers in turn could use the data to understand what motivates workers, why employees change jobs and how to improve work processes and worker well-being.
September 3, 2014

Learn from Your Analytics Failures

By far, the safest prediction about the business future of predictive analytics is that more thought and effort will go into prediction than analytics. That’s bad news and worse management. Grasping the analytic “hows” and “whys” matters more than the promise of prediction.  
August 20, 2014

Final NPR newsmag clocks will take effect Nov. 17

NPR has released the final versions of the new clocks for its newsmagazines and set a date of Nov. 17 for their implementation. The network unveiled proposed clocks in July after more than a year of work that involved staff and representatives from member stations. The clocks are the second-by-second scheduling of what happens when during the newsmagazines, including newscasts, music beds and funding credits. They also affect when stations can insert their own local content.