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Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.

November 17, 2014

Citing persistent errors, CPB’s IG recommends changes to stations’ reporting of in-kind funds

CPB’s Inspector General has recommended that CPB end the crediting of in-kind donations toward stations’ nonfederal financial support after the IG’s office found six stations had overstated NFFS by claiming invalid donations and incorrectly valuing the contributions.
November 14, 2014

6 steps to selecting CRM software for your nonprofit

Customer relationship management software is an important tool in managing the sales funnel, the relationships and many important, trackable aspects of the business. So how can nonprofits make sure that they are implementing their business model into the selection of this software? John Suffern of Lumity published this post to help with the process. Here are the basics.
November 12, 2014

Progress on pubcaster audio level bounce issue

A working group dedicated to resolving varying audio levels in content distributed to public radio stations has figured out a game plan. The group is comprised of representatives from National Public Radio's Public Radio Satellite System, NPR and American Public Media. NPR and APM together have been discussing the audio level inconsistency issue with content creators and distributors.
November 12, 2014

Special features on YouTube earmarked for nonprofits

What is your nonprofit video strategy? YouTube is the No. 2 search engine, which means people are going directly to YouTube to learn about your nonprofit. Your organization needs to be clear on your objectives so that you can draw those views, donations or volunteers. Additionally, since Google owns YouTube, a strong presence on YouTube can increase your profile in Google searches.
October 21, 2014

PBS renames on-demand video service for donors, plans rollout for next year

PBS's Membership Video on Demand, a premium digital membership benefit for stations, has a new name and launch date. As it prepares for launch, PBS is also promising that it will not "turn its back on universal public service" and will offer content free online first, said Tom Davidson, PBS's senior director of digital strategies. The service, now called Plus, is currently set for a soft launch in the spring for existing members at seven test stations. A full launch scheduled for late summer 2015 will open the initiative to draw new members nationwide. 
October 16, 2014

Boston's WBUR wants to build a new model for public media funding

Membership is having a moment in the world of media. Companies like The Guardian, The Wall Street Journal and The New York Times among others are attempting to develop new sources of revenue or deeper relationships with readers through a variety of affiliation programs. The idea: A tighter bond between audience and publisher will pay dividends — either in actual dollars or valuable customer data — down the road.
October 15, 2014

Envelope change boosted fundraising results 10 percent

If the last time you considered modifying your direct mail fundraising package wasn't this morning, you're overdue. "Testing isn't difficult or costly, but it is the lifeblood of your program," is what Bryan Terpstra, senior vice president of direct response fundraising agency RobbinsKersten Direct, told an audience during a recent fundraising conference.
October 9, 2014

CPB funds will go toward helping pubTV execs make spectrum decisions

CPB will spend $3 million to give public television executives access to expert advice on the upcoming broadcast spectrum auction. The extremely high value of spectrum as appraised by an Oct. 1 FCC report, "Incentive Auction Opportunities for Broadcasters," created a "considerable amount of confusion" among managers, said Michael Levy, CPB EVP. Previous estimates had been much lower. CPB now believes, based on conversations with general managers after the report was released, that "perhaps as many as 50 to 60" of those executives now feel compelled to "revisit their thinking" about whether to participate in the auction, Levy said.
October 7, 2014

PMBA Toolkit: The Affordable Care Act (ACA) at Your Station

Please join us as we discuss the ACA provisions and its impact on healthcare and your business.  Find out how to be in compliance with the ACA and get strategies to manage costs. Luan M. Doan,President, WellSpring Benefits, Inc. will discuss topics such as Employer Mandates, Fees, Marketplace Place Exchanges, and solutions to address rising costs of healthcare. Doan will review coverage requirements and deadlines so you know how to avoid employer penalties.  Learn about what lies ahead with the ACA with a review of reform trends.  
October 1, 2014

9 Essential Habits of Remarkably Effective People

There's a huge biggest difference between being efficient and being effective. Efficient people are well organized and competent. They check things off their to-do list. They complete projects. They get stuff done. Effective people do all that... but they check the right things off their to-do list. They complete the right projects. They get the right stuff done.