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Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.

April 15, 2015

Does Email Marketing Still Work? 10 Ways to Make It Work for You

Every digital marketer needs the right skills and tools to be successful. So, what can make email marketing more effective? Email marketing only works if you know how to work it. Here are 10 ways to make it work for you.
April 15, 2015

CPB finds room for media innovation in 1967 Public Broadcasting Act

CPB executives say their new legal analysis of the Public Broadcasting Act shows that the statute allows the corporation flexibility to fund media beyond television and radio. At a CPB Board meeting Monday, General Counsel Westwood Smithers Jr. told directors that his reading of the Act shows that CPB “has a lot of flexibility” in allocating discretionary funds, “and the stations have a lot of discretion in the use of their CSG, which is intended primarily for programming.”
April 9, 2015

The Most Common Mistake People Make in Calculating ROI

Your company is ready to make a big purchase — a fleet of cars, a piece of manufacturing equipment, a new computer system. But before anyone writes a check, you need to calculate the return on investment (ROI) by comparing the expected benefits with the costs. Analyzing ROI isn’t always as simple as it sounds and there’s one mistake that many managers make: confusing cash and profit. 
April 6, 2015

Preparing for the Millennial Workforce

It is quite possible that in a span of a decade, roles and organizational hierarchy, as we see them today, will cease to exist. The signs of a networked non-linear organization are already evident and those entering the workforce today will be the first to experience such organizations and make their career in them. The concept of a higher role needs to be viewed as an enhancement in terms of value offered to the firm, its clients and the individual. The organizations should, therefore, focus on making their workforce ready to take on such roles
April 6, 2015

For Doc Funders, Broadcast on Public TV Remains Key

Foundation funders have plenty at stake in PBS's pending decisions about scheduling and promoting its independent film series POV and Independent Lens. Broadcast distribution remains the cornerstone of outreach strategies behind foundation-backed independent films, according to grantmakers and others who work to build philanthropic support for public media.
April 1, 2015

Finding TV and Radio's Biggest Fans on Their Home Turf

Recently, Nielsen released the Audio Today report profiling the listening habits of the 243 million Americans who use radio each week. The report also included a profile of the heaviest users across four media sectors. And an interesting headline emerged: heavy radio listeners and heavy TV viewers are, for the most part, mutually exclusive. Heavy TV viewers watch nearly double the amount of TV each week as heavy radio listeners, and conversely, heavy radio listeners listen to nearly double the amount of radio each week as heavy TV viewers. Employment is the driving force behind these differences; indeed the majority of all radio usage nationwide comes from the employed audience while they are away from home. 
March 25, 2015

Developing a Tactical Fundraising Calendar for Your Organization

The tactical strategy for your fundraising should not be random, and it shouldn't be based on a "we'll figure this out as we go along" mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. 
March 20, 2015

Pilot stations are beta-testing PBS’s premium content service for members

A limited beta test of PBS Membership Video on Demand (MVOD), a premium TV content service for contributors to stations, began at several broadcasters. Once up and running, MVOD will give stations a hook to draw new members with a perk of exclusive access to certain PBS programs.
March 20, 2015

NPR’s new news chief will seek to boost partnerships with member stations

The new top news executive at NPR hopes that increased collaboration with the network's member stations can produce stronger local and national journalism. NPR announced the hiring of Michael Oreskes as senior VP for news and editorial director. He begins in the position April 27. Oreskes will report directly to NPR President and CEO Jarl Mohn, under the new management structure Mohn implemented in October 2014. 
March 17, 2015

Five Tips To Better Manage Nonprofit Finances

Neela Pal, consultant at Fiscal Management Associates, writes: "In my decade working in the sector, every nonprofit I have encountered has been preoccupied with bringing in more money. Much rarer, however, is the nonprofit that carefully scrutinizes how existing dollars are being used. Here are five tips on how to maximize the limited financial resources of a nonprofit organization, without raising another dollar."