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Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.

April 29, 2014

PBS proposes video-on-demand service in FY15 budget

PBS’s fiscal year 2015 draft budget includes the launch of a Membership Video on Demand service that will generate revenue by drawing on the network’s expansive library of content.MVOD members will get exclusive access to on-demand PBS videos, according to a budget document acquired by Current. “This is a critical product to help stations drive membership of the growing digital audience,” it said. The service will be integrated with PBS’s COVE video platform, and the public broadcaster anticipates hiring additional staff for the project. 
April 22, 2014

10 Critical Things to Look for in a Small Business Bookkeeper

Here are 10 of the most important areas to consider when comparing bookkeepers so you will be able to weigh the pros and cons of each. 
April 21, 2014

How Three Independent News Sites Survived Their First Five Years

Launching a news publication online is the easy part. Paying the bills and surviving for several years is the hard part. Three of those who have evolved and survived for at least five years are La Silla Vacia, a political website in Colombia; Homicide Watch, a news and data platform in three U.S. cities; and the Texas Tribune, a news site focused on Texas civic life. It often takes at least four iterations for a digital initiative to gain traction, according to Michael Maness, vice president of the Knight Foundation's Journalism and Media Innovation program. 
April 18, 2014

Lessons from Austin’s Digital News Revenue Summit

Reprogramming your thermostat every time the seasons change can be a maddening exercise. But that humdrum annoyance created a market opportunity for Nest Labs, whose $249 self-programming thermostat allows users to more easily manage their personal comfort. What can the news business learn from the Nest thermostat? It solves a problem, and people are willing to pay for it. News sites should similarly aim to fill a need for — and, better yet, delight — their audiences, argues Michael Maness, the Knight Foundation's vice president of journalism and media innovation.
April 17, 2014

5 Secrets to Attract Donors

Fundraising is really pretty simple. At its heart, it is one person asking another to get involved, provide help, take a stand or join a movement. Yes, there are strategies and techniques, but they are far less important than the one quality you need to be successful: passion for the mission. With that in mind here are five steps for identifying, asking and engaging your donors. Do this well and people will give generously. 
April 14, 2014

PBS 2015 draft budget would raise station dues 2.5 percent

PBS's fiscal 2015 draft budget contains a recommendation for a 2.5 percent increase in dues paid by member stations. The PBS Board voted to send the proposed budget to member stations for comment.
April 10, 2014

Charitable giving up, led by online donations

Charitable giving increased in the first quarter of 2014, according to Blackbaud's latest report. The Blackbaud Index showed an overall increase in charitable giving to nonprofits of 0.7 percent, while online giving increased 13.8 percent for the three months ending February 2014 as compared to the same period in 2013.
April 8, 2014

How To Inspire Brand Journalism In Your Organization

Brand journalism may seem like an oxymoron in some ways, since it wasn't too long ago that the two concepts — branding and journalism — couldn't intermingle. Old school journalism, however, is at the heart of good brand storytelling, and many companies are turning their marketing departments into newsrooms. When done right, incorporating brand journalism into your marketing efforts can set you apart from your competitors. Here are a few strategies for inspiring brand journalism in your organization.
April 7, 2014

Infographic: 30 tools HR can't live without

Trying to find new employees via social media? Here's what you'll need. GSMI has put together a list of the top 30 social media recruiting tools that HR pros of all sizes use. The list includes:customer relationship management tools that can increase productivity and help keep potential candidates engagedsearch tools to find worthwhile candidates and, once you do, learn more about themsocial media solutions to get your job info on potential candidates' radardigital interview tools to allow for video interviews and pre-recorded digital interviews, and mobile help to communicate with potential applicants from anywhere.
April 4, 2014

Six Takeaways From the Digital News Revenue Summit

Media professionals, researchers and academics gathered to address the increasingly tricky, ever-present question looming over the journalism industry: in the digital era, what are the best revenue sources for news? The workshop was organized by Jake Batsell, a Texas Tribune fellow who was tasked with studying the nonprofit success of the Tribune and sharing it with smaller nonprofit outfits. Through panel talks and expert conversations on funding possibilities like corporate sponsorships, membership and less traditional rev streams like events and training workshops, we took away these nuggets of wisdom on revenue streams.