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Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.

June 16, 2014

Financial Reporting Apps – Standalone, Integrated, What’s Best?

Do you speak “financial reporting?” If accounting is the internal language of finance, then financial reporting is how you communicate with the outside world. The reporting information might be used in a number of different ways – for example, understanding your company’s tax situation, arranging credit with your bank, or making an investment to grow your business. The information should also be clear and easy to understand. That means going a step beyond those dry accounting statements that can sometimes seem rather user-unfriendly. 
June 15, 2014

The Best Cloud-Based Accounting Tools for Small Businesses

It's hard to deny the appeal of online, Web-based tools. From personal banking services to Gmail, the convenience of accessing your information from any Internet-connected device is unparalleled. Wouldn't it be ideal, if you could run your small business from the Web, too? While it might be premature for some businesses to move all their bookkeeping and management online, we're certainly getting closer to that dream. For some small and micro businesses, however, cloud-based tools already make perfect sense.
June 4, 2014

PMBA Conference Resources Now Available Online

The 2014 PMBA Annual Conference was a fantastic event. More than 200 public media business professionals came to Portland, Oregon, last week to share knowledge, exchange ideas and make enduring connections. Attendees participated in education sessions led by some of the industry's more experienced and qualified professionals in the key areas of compliance and organizational responsibility, strategy and sustainability, and critical skills. If you could not make it to the conference this year, PMBA members can still gain valuable knowledge from the conference's educational sessions because conference presentations and handouts are available on the PMBA website. You can access these documents on the 2014 PMBA Annual Conference page.
June 2, 2014

Analysis finds flat core audience for public radio’s web streams

A recent analysis of Web metrics for NPR member stations' websites showed continued growth in visits from mobile users along with declines in cumulative audiences and the amount of time web users spent with content. Though Web metrics for public radio stations have grown dramatically since 2012, analytics from this spring were especially volatile, said Steve Mulder, director of user experience and analytics at NPR Digital Services.
May 30, 2014

What NPR learned from turning its @nprnews Twitter account from a bot into a human

May 22 was World Goth Day! To celebrate, NPR's main Twitter account, @nprnews, sent out a tweet to its 2 million-plus followers sharing a 2013 NPR story on Goth Barbie. It earned 156 retweets — among the highest of anything NPR shared that day. On a normal World Goth Day, NPR wouldn't have sent that tweet, because its Twitter account is typically automated with an RSS feed of NPR stories. But recently, it ran an experiment by manually controlling the Twitter account during business hours. How'd it go?
May 29, 2014

Reading Rainbow Is Coming Back Thanks to $2M From Kickstarter

Reading Rainbow is coming back, on computers and in the classroom. A Kickstarter to bring the show back has raised more than double its initial goal of $1 million. That's enough cash to bring the educational program back as a cross-platform app, complete with a digital library, interactive resources and virtual field trips — and to offer it for free to cash-strapped schools.
May 28, 2014

Study: Each Email Delivered Worth 1.7 Cents

Email lists and online donations continued to grow for some of the most active nonprofits on the web but open rates and response rates declined again last year, according to a new study. The 2014 M R Benchmarks Study analyzed data for some of the largest nonprofit online programs. This year, 53 nonprofits volunteered to share their data and results in the 56-page report were based on 2.1 billion email messages, 5.6 million donations and 7.5 million online actions.
May 21, 2014

Survey finds growing group of Triple A stations looking for younger listeners

A survey of public radio's Triple A stations found programmers eager to attract younger listeners and to help each other advance the format. The system's cohort of Triple A stations has been growing in recent years. It more than doubled from 2009-12, and total audience grew in proportion, said Mike Henry, CEO of Paragon Media Strategies. Triple A outlets also draw the highest average donation among all stations, according to Greater Public.
May 15, 2014

Doing More With Less: How Nonprofits Build Social Media Armies

Nonprofits can be some of the most innovative and creative organizations because they often have to make the most of limited resources. This is particularly true when it comes to marketing and PR, where some have figured out how to turn employees and volunteers into an army of advocates and supporters using social media. Leveraging employee PR power isn’t a groundbreaking concept, but its potential is higher than ever thanks to the proliferation of social media. 
May 13, 2014

How MinnPost Raised $160,000 While Having Fun With Its Audience

he downtown State Theatre boomed with laughter, applause and satire-drenched showtunes on the last Friday in April during MinnRoast, the annual revue where the state’s politicians and journalists “gently skewer” one another to raise money for the non-profit news site MinnPost.