You are here


Get the latest, most relevant information about the business of public media. Read breaking industry news and learn best business practices. Find out about upcoming PMBA conferences, toolkits, and roundtables. Discover educational programming from a variety of public media organizations as well as opportunities to enhance the professional capabilities of your staff in areas such as management, finance, accounting, and human resources.

May 30, 2014

What NPR learned from turning its @nprnews Twitter account from a bot into a human

May 22 was World Goth Day! To celebrate, NPR's main Twitter account, @nprnews, sent out a tweet to its 2 million-plus followers sharing a 2013 NPR story on Goth Barbie. It earned 156 retweets — among the highest of anything NPR shared that day. On a normal World Goth Day, NPR wouldn't have sent that tweet, because its Twitter account is typically automated with an RSS feed of NPR stories. But recently, it ran an experiment by manually controlling the Twitter account during business hours. How'd it go?
May 29, 2014

Reading Rainbow Is Coming Back Thanks to $2M From Kickstarter

Reading Rainbow is coming back, on computers and in the classroom. A Kickstarter to bring the show back has raised more than double its initial goal of $1 million. That's enough cash to bring the educational program back as a cross-platform app, complete with a digital library, interactive resources and virtual field trips — and to offer it for free to cash-strapped schools.
May 28, 2014

Study: Each Email Delivered Worth 1.7 Cents

Email lists and online donations continued to grow for some of the most active nonprofits on the web but open rates and response rates declined again last year, according to a new study. The 2014 M R Benchmarks Study analyzed data for some of the largest nonprofit online programs. This year, 53 nonprofits volunteered to share their data and results in the 56-page report were based on 2.1 billion email messages, 5.6 million donations and 7.5 million online actions.
May 21, 2014

Survey finds growing group of Triple A stations looking for younger listeners

A survey of public radio's Triple A stations found programmers eager to attract younger listeners and to help each other advance the format. The system's cohort of Triple A stations has been growing in recent years. It more than doubled from 2009-12, and total audience grew in proportion, said Mike Henry, CEO of Paragon Media Strategies. Triple A outlets also draw the highest average donation among all stations, according to Greater Public.
May 15, 2014

Doing More With Less: How Nonprofits Build Social Media Armies

Nonprofits can be some of the most innovative and creative organizations because they often have to make the most of limited resources. This is particularly true when it comes to marketing and PR, where some have figured out how to turn employees and volunteers into an army of advocates and supporters using social media. Leveraging employee PR power isn’t a groundbreaking concept, but its potential is higher than ever thanks to the proliferation of social media. 
May 13, 2014

How MinnPost Raised $160,000 While Having Fun With Its Audience

he downtown State Theatre boomed with laughter, applause and satire-drenched showtunes on the last Friday in April during MinnRoast, the annual revue where the state’s politicians and journalists “gently skewer” one another to raise money for the non-profit news site MinnPost.
May 12, 2014

IRS Simplifies Tax-Exempt Applications for Small Nonprofits

As investigations continue into the "Tea Party scandal" involving applications for tax-exempt status by conservative groups, the IRS is making it easier—and faster—for small nonprofits to apply for a tax exemption. It has created new Form 1023-EZ, a streamlined version of the regular Form 1023 used to apply for tax-exempt status under Section 501(c)(3) of the tax code.
May 9, 2014

PBS Launching 4 New Digital Original Series

PBS is expanding its digital-video footprint, announcing four new series bowing on YouTube and other platforms that will join its current lineup of 30-plus original shows.Two of the new shows are launching today on the PBS Digital Studios’ YouTube network, both produced in partnership with Magnet Media: “Bongo Bongo,” about the history of English-language words; and “Food Buzz,” covering the latest news in the food blogosphere and the history, science and psychology behind a variety of food memes. 
May 2, 2014

Study: Donors Want Workplace Giving Accountability

As workplace giving campaigns in the United States continue to grow more sophisticated, a new study by America’s Charities showed that many nonprofits are feeling pressure from their corporate partners to show more accountability when it comes to results measurement.“Snapshot 2014: A Rising Tide of Expectations” surveyed people at 240 organizations across the country and asked questions about their partnerships and employee giving campaigns at major corporations. While the study found many alignments between the expectations of both employers and charities, there were also significant gaps.
May 1, 2014

Connecting with Millennials

Connecting with MillennialsHigh expectations are the hallmark of Millennials. As our ‘next gen’ workforce and leaders, these 18-34 year olds are top of mind for most organizations. While home and office give some of us real-world perspective on what this generation values, recent reports from Deloitte, Pew Research, Business Insider and YA-YA Connection, to name a few, offer more quantitative insights.Read more at