You are here



|  General Info  |  Conference Schedule  |   Keynote Speakers  |  Education  |  Sponsors  |  Hotel & Travel  |  Conference Scholarships  |  About St. Louis  |  Registration


Tuesday, May 30

7:00 am-6:30 pmRegistration Open
8:00 am-11:30 am

Pre-Conference Workshop: Completing CPB's Annual Financial Report


Participants will learn about the process of financial reporting to CPB using the Annual Financial Report (AFR) and Financial Summary Report (FSR). Hands-on activities will provide practice identifying non-Federal financial support (NFFS) and determining how to report other revenues. The session will prepare newcomers to complete their first financial report and experienced grantees to improve their ability to file an accurate report.


Learning Objectives


  • Attendees will learn the purpose of annual financial reporting to CPB and why it is important to both the Community Service Grant recipient and to the entire public media system.
  • Attendees who have never completed the Annual Financial Report (AFR) will be prepared to begin their first report and attendees who have experience filing the report will improve their skills.
  • Attendees will also gain knowledge about where to access help (additional CPB online resources and training and technical support via email or phone) to complete their financial reports.


Content Leaders


  • Katherine Arno, Director, TV CSG Policy & Review – Corporation for Public Broadcasting
  • Biniam Debebe, Senior Financial Review Specialist - Corporation for Public Broadcasting
  • Ken Goulet, Senior Financial Review Specialist – Corporation for Public Broadcasting

Session Materials:

  • Completing CPB's Annual Financial Report


11:30 am-1:30 pmLunch On Your Own
1:30 pm-5:30 pm

Pre-Conference Workshop: Completing the SAS and SABS


All CPB-qualified public TV and Radio grantees must complete the annual Station Activities Survey (SAS) and TV grantees must also complete the annual Station Activities Benchmarking Study (SABS). This workshop examines each of the SAS and SABS reports and will discuss the financial and non-financial information that must be reported. The workshop focuses first on SAS and then shifts to SABS covering data collection, consolidation, error checking, available tools, help desk support and how to submit the surveys. Throughout the workshop instructors will briefly share with attendees the CPB survey reporting tool. Those involved with collecting, entering, or reporting survey information are encouraged to attend this workshop.


Learning Objectives


  • How to gather and report information for the SAS and SABS surveys.
  • How to use SAS and SABS help features, available tools and instruction guides.
  • How to access and utilize SAS and SABS reporting tools to generate benchmarking reports for station analysis.


Content Leaders


  • Moustapha Abdul, Director, Station Analysis - Corporation for Public Broadcasting
  • Tareq Siblini, Financial Analyst - Corporation for Public Broadcasting

Session Materials:


5:30 pm-6:30 pm

Newcomers Reception (Invite Only for First-Time Attendees)


This reception offers first time attendees the opportunity to meet members from the PMBA Board of Directors as well as others who are new to the Annual Conference. Board members will share advice on various conference activities and on how to take full advantage of your conference experience.


Wednesday, May 31

8:00 am-5:30 pmRegistration Open
9:00 am-10:30 am

Opening General Session & Keynote


New Revenue, New Relevance in an All-IP World


The world’s first all-IP terrestrial broadcasting system, Next Generation Television opens a wide range of new service and revenue opportunities for both public television and radio. Next Gen, based on the new ATSC 3.0 technical standard, was explicitly designed to marry Internet-delivered content with deep indoor reception of rich-media broadcast signals. The connected car and the Internet of Things also open major new markets available to public broadcasters under FCC rules.


A thought leader in both commercial and public media, John Lawson will provide specific examples of new service and business models made possible by Next Gen and the synergies between them. These include geo-targeting, personalization, interactivity, hybrid networks, and dozens of new audio streams for in-home, handheld, and connected car devices. John also will provide an early look at AWARN, the world’s most advanced emergency alerting system, made possible by ATSC 3.0.




  • John Lawson, Executive Director, AWARN Alliance & CEO, Convergence Services, Inc.
10:30 am-11:00 amRefreshment Break
11:00 am-12:15 pm

Concurrent Sessions


CSG 101: Understanding TV and Radio Community Service Grants


This session provides the latest information about the Corporation for Public Broadcasting’s (CPB) TV and Radio Community Service Grants (CSG) programs, reviews the process and timeline that CPB will use to prepare fiscal year 2018 grant offers, and encourages comments and questions from CSG recipients.


Learning Objectives


  • Learn the latest information about CPB’s CSG programs.
  • Ask CPB staff questions about CSG grant programs.
  • Understand the timeline and grant calculation process that CPB will use for fiscal year 2018 CSG offers.


Content Leaders


  • Katherine Arno, Director, TV CSG Policy & Review – Corporation for Public Broadcasting
  • Andrew Charnik, Director, Radio CSG Policy & Administration - Corporation for Public Broadcasting

Session Materials

  • CSG 101: Understanding TV and Radio Community Service Grants

NexGen TV: A Deeper Dive


This session is a forum for asking questions and sharing ideas with keynoter John Lawson and his colleague Fiona James. John and Fiona will provide more detail around their insights into the ATSC 3.0 business model for television, radio, and joint licensees. Fiona will share her experience in producing, with AWARN Alliance partners, the first AWARN prototypes for advanced AMBER, Tornado, Hazmat, and Active Shooter alerts. John and Fiona are also prepared to discuss synergies between alerting and revenue opportunities, ATSC 3.0 transition plans by leading broadcasters, and strategies for maximizing FCC television channel repacking funds.


Learning Objectives:


  • Attendees will be equipped to more fully brief their colleagues on the features and capabilities of ATSC 3.0.
  • Attendees will gain insights into new service and revenue opportunities with Next Generation Television that they can bring to their stations’ strategic planning for the post-auction environment.
  • Attendees will gain perspectives that may change their view of the FCC’s $1.7 billion channel repacking fund from “cost recovery” for a Federal mandate to a major strategic investment opportunity.


Content Leaders


  • John Lawson, President - Convergence Services, Inc.

Session Materials

  • NexGen TV: A Deeper Dive

Inside Story: Leading Diversity & Inclusion Initiatives at Your Station


By now, we all know that increasing equity, diversity, and inclusion are key to keeping up with the changing demographics of our audiences and staff. In this session, two station leaders will provide an inside perspective on lessons learned on their two-year path to double-down on organizational strategies to enhance equity, diversity, and inclusion. We’ll share our own experiences creating a diversity & inclusion action plan, creating and leading a change team, modifying recruitment practices, highlighting milestones along the way.


Learning Objectives:


  • Start where you are to create an Action Plan
  • How to recruit and lead a change team
  • Define the key ingredients for success


Content Leaders


  • Carla Anderson, Director of Human Resources - Wisconsin Public Television & Wisconsin Public Radio
  • Heather Reese, Director of Strategic Initiatives & Compliance - Wisconsin Public Television & Wisconsin Public Radio

Session Materials

12:15 pm-12:30 pmTransition Break
12:30 pm-1:45 pmNetworking Lunch
1:45 pm-2:00 pmTransition Break
2:00 pm-3:15 pm

Concurrent Sessions


CPB/OIG – Station Compliance, Audit Findings, and Fraud Awareness


From the perspective of CPB/OIG, we will address the importance of stations complying with the Communications Act, common problems we have identified in our station audits, and the need to be alert to and to deter fraud.


Learning Objectives


  • Understand the importance of complying with the Communications Act.

  • Learn about OIG’s audit process and recent audit findings.

  • Learn to be alert to fraud and ways to deter it.


Content Leaders


  • Mary Mitchelson, Inspector General - CPB
  • Bill Richardson, Deputy Inspector General and Director of Audits - CPB

Session Materials

Understanding the New Digital Television Standard: “ATSC 3.0” – Function & Finance


ATSC 3.0 is a transformative technology that moves broadcasting to an IP-based delivery system. It offers public television stations significant opportunity to increase service and generate new revenue. Dozens of public television station leaders have come together to discuss this new distribution platform and the opportunities it presents for public media. Whether your station is considering early adoption of the technology or waiting to see which best practices emerge, there are significant financial and mission-based opportunities that are imperative to understand. We will outline some of the key enhancements of this new digital standard and explore the financial implications of this upgrade – from revenue opportunities to equipment financing choices – all while taking your questions and sharing some of the resources that we’ve gathered to help your station through its decision-making process.


Learning Objectives:


  • Communicate about the background and opportunity for ATSC 3.0 for public media stations
  • Share details about financial impacts anticipated for a few of the leading ATSC 3.0 opportunities being considered by stations
  • Provide an understanding of the strategic value of ATSC 3.0 and how stations can evaluate the decisions they are facing regarding becoming an “early mover” or a “late mover”


Content Leaders


  • Vinnie Curren, Principal – Breakthrough Media Consulting, Inc.
  • Erik Langer, Managing Director - Public Media Company

Session Materials

Effective Feedback Strategies: Powerful Tools to Make Difficult Conversations Productive


Providing feedback, conducting difficult conversations, and/or supporting others in doing so is a critical part of our jobs. This session will focus on simple yet powerful tools to help you work through those tough conversations. Throughout the session we will review items including tips for building a robust culture of giving and receiving feedback; when feedback doesn't work; deciding to have a difficult conversation; the difficult conversation model; preparing for the conversation; handing defensiveness, and denial and deflection.


Learning Objectives


  • Participants will learn a simple and effective feedback model and ideas for creating a culture of feedback in their organization
  • Participants will learn a model for conducting a difficult conversation
  • Participants will identify their own current situations and apply the principles in the model to address the situation


Content Leaders


  • Carla Anderson, Director of Human Resources - Wisconsin Public Broadcasting
  • Heather Reese, Director of Strategic Initiatives & Compliance - Wisconsin Public Television & Wisconsin Public Radio

Session Materials

3:15 pm-3:45 pmRefreshment Break
3:45 pm-5:00 pm

Town Hall with CPB


Join staff from the Corporation for Public Broadcasting (CPB) for this informal, one-hour session of candid and wide-ranging conversation on topics important to public radio and television stations. CPB staff will be prepared to talk about its just-released system wide technology survey results and its Future Business Strategies study, but this listening session’s agenda will be largely determined by the interests of attendees. Come hear what your public media colleagues are thinking about and be sure to have your questions and comments ready for CPB.


Content Leader


  • Ted Krichels, Sr. Vice President, System Development and Media Strategy, CPB will host the session.


6:30 pm-9:00 pm

Opening Event at BallPark Village (offsite)


Welcome to the PMBA Annual Conference. Close out the first day of the Annual Conference at Ballpark village just across the street. As one of city’s newest dining and entertainment districts, this is the first ever sports anchored entertainment district located next to Busch stadium, home of the St. Louis Cardinals. Enjoy food and drinks and access to conference sponsors and underwriters as you network with new friends and catch up with industry colleagues at the Budweiser Brew House with direct sight-lines into Busch Stadium.


Note: The first drink is on PMBA, additional drinks will be on a cash-bar basis. Please meet near the registration desk and PMBA staff will guide groups to the event location.


Thursday, June 1

8:00 am-6:00 pmRegistration Open
8:00 am-8:45 amContinental Breakfast
8:45 am-10:00 am

Concurrent Sessions


State of the System
The purpose of this session is to review the Corporation for Public Broadcasting’s (CPB) fiscal year 2016 public media financial and operational results and share information that highlights performances, trends, and findings. New this year are findings from CPB’s TV and Radio System Technology Assessment with a comprehensive look at data on public TV and Radio stations’ production and broadcast equipment and their financial strategies to support future equipment. 
Learning Objectives
  • Gain awareness of system wide trends to inform your local decision-making.

  • Learn more about how your station compares to system wide data.

  • Hear the results of the just-completed TV and Radio System Technology Assessment survey.

Content Leaders
  • Ted Krichels, Senior Vice President of System Development and Media Strategy - Corporation for Public Broadcasting
  • Moustapha Abdul, Director, Station Analysis - Corporation for Public Broadcasting


New Media, Old Spaces: Designing Your Station Effectively 

How do you make the right decisions when it’s time to renovate or construct a new station? Facilities are among the biggest costs for any station, and the decisions you make about how to fit out your space will stay with you for many years. Equipment is constantly changing, as is the very nature of news and general programming. Led by experts who design both local outlet and corporate broadcast headquarters, this session gives you a guide for what to anticipate in the coming years and how to plan your station to be flexible and responsive to changing technical and program needs. It will cover step-by-step how to plan, budget and schedule, and build support for your project, drawing upon examples from corporate and affiliate station designs, including corporate broadcast and production studios for CNN and SiriusXM, as well as WNYC and other public radio and TV stations.
Learning Objectives
  • Evaluate the remaining lifespan of your current facilities and potential for reuse
  • Find opportunities to reduce or offset operating costs and prepare project budgets for planning and approval
  • Leverage new media and audience engagement for increasing organizational and facility effectiveness
Content Leaders
  • Michael Kostow, Principal - Kostow Greenwood Architects
  • Jane Greenwood, Principal - Kostow Greenwood Architects
  • Michael Max Knobbe, Executive Director - BronxNet TV

Achieving Growth and Sustainability via Acquisitions, Public Service Operating Agreements and Collaborations 
In a rapidly changing media environment, achieving greater scale is critical for stations to remain sustainable, and many of the most successful public broadcasters have done this by growing their operations by assuming the operation of additional station(s). Through economies of scale, these stations are able to efficiently grow their audience and revenues by distributing a new format in their community, or by extending their reach into a new market. This session will feature case studies of public radio and television stations that have chosen to grow through the acquisition of an additional station; a Public Service Operating Agreement to manage a station on behalf of a separate licensee; and/or a collaboration between several stations. We’ll describe how these opportunities came about, the steps the stations took to secure board approval and raise the requisite capital, and the results of these initiatives in terms of mission, incremental revenues and added capacity.
Learning Objectives
  • Explain the dominant tactics for growth in public media: Acquisitions, PSOAs, and Collaborations via case studies of stations that have deployed these strategies
  • Demonstrate how stations plan for potential growth and collaborative opportunities.
  • Give the audience an overview of how they should approach an acquisition/PSOA or collaboration. Where do they start? What do they need to know? What are common mistakes or missteps?
Content Leaders
  • Erik Langner, Managing Director - Public Media Company
  • Nora Casper, Finance Director - North Carolina Public Radio
Session Materials
10:00 am-10:30 amRefreshment Break
10:30 am-11:45 am

Concurrent Sessions


Station Compliance with Statutory and CSG Requirements
This session will review the Communications Act and Community Service Grant requirements.
Learning Objectives
  • Gain a better understanding of the Communications Act and the CSG requirements.          

  • Review the information required for the CSG Agreement and Certification of Eligibility.
  • Improve station compliance with the Act and the CSG requirements. 
Content Leader
  • Jackie Livesay, Assistant General Counsel & Vice President, Compliance - Corporation for Public Broadcasting

Best Practices for an Organization That Was Successful in the Spectrum Auction: An Insider’s Perspective!

The FCC’s spectrum auction has concluded and funds will soon be received by successful stations.  Hear from successful stations who will outline a range of considerations for station’s who were successful in the auction. How can I use these resources to build capacity at my station?  How can I effectively work with my board for long term financial planning? How do I manage communications with donors and audience?  How will my employees react?  What changes should I consider to my organization’s investment policy and long-term financial plan?
Learning Objectives
  • Attendees will be able to identify a range of internal and external issues and opportunities that may arise as a result of success in the spectrum auction.
  • Attendees will be able to learn about investment policy options.
  • Attendees will be able to learn about ideas for leveraging spectrum auction proceeds to build capacity to expand its public service mission.
Content Leader
  • Ron Hetrick, Senior Vice President for Finance & Administration - WITF

Session Materials


MetaData – It’s Not Just a Big Word; It’s a Revenue Builder!

The term metadata has been around awhile. The definition is kind of fuzzy – it is data about data. That’s all well and good but what is the value to a station. The intent of the session is to make public radio stations aware of the value of metadata to the bottom line. This session will be broken it down into six areas: listener experience enhancement, disaster information resource, new member identification, fundraising tool, community involvement and underwriting opportunity.
Learning Objectives
  • Learn about the value of metadata
  • Identify existing station platforms where metadata can be used
  • Identify uses of metadata to increase membership and/or revenue
Content Leaders
  • Joe Schifano, Director, Business Development - NPR/PRSS
  • Constance Crawford, Director of Marketing & Public Relations - Capital Public Radio

Session Materials

11:45 am-12:00 pmTransition Break
12:00 pm-1:15 pm

Keynote Luncheon Sponsored by the Corporation for Public Broadcasting


Public Media Playbook: Ideas for Succeeding in a World of Constant Change


As public TV and radio stations grapple with today’s fast-changing media environment, station leaders may wish they could refer to a variety of strategic options for inspiration. Now they can - CPB just finished a study called Future Business Strategies based on more than 40 comprehensive case studies of public media stations. The study includes successful approaches stations have tested to increased revenues, reorganize operations, and build organizational capacity, as well as strategies for content, distribution, and community engagement.


Join Ted Krichels, Sr. Vice President, Station Development and Media Strategy at CPB, and guests to learn more about the most promising ideas for success in today’s public media environment. 

1:15 pm-1:30pmTransition Break
1:30 pm-2:45 pm

Concurrent Sessions


Winds of Change at the FCC


FCC Update! Ownership Reports, radio online public files, Mid-Term EEO Reports, and whatever else is currently steaming in the sometimes surreal world of FCC regulation. A continuation of the 2016 Ch-ch-ch-ch-Changes session on the now impending changes for the online migration of radio public inspection files and likely impending changes for Ownership Reports. Plus, pointers on the Mid-Term EEO Reports due for many licensees half-way through their eight-year license terms and a discussion of where the reconstituted FCC is headed four months into the new administration and what, if anything, it means for public broadcasting. 


Learning Objectives


  • Learn about and prepare to implement new FCC requirements and procedures
  • Understand what is required of stations for the FCC Mid-Term EEO Report
  • Discuss the outlook for the FCC and public broadcast regulation in the new Administration


Content Leaders


  • Lawrence Miller, Attorney, Schwartz - Woods & Miller
  • Colin Andrews, Attorney - Garvey Schubert Barer

Session Materials


Current Trends in Employee Performance Evaluation


Businesses large and small are rethinking the traditional employee performance evaluation process. Some have ditched performance ratings; others scrapped the process entirely in favor of continuous coaching and performance feedback; and still others have decided to keep the traditional format. There are benefits (and possible consequences) to each. In most public media stations, time and money resources are tight, which is a good reason to consider the ROI of your performance evaluation process. In this moderated panel, hear what public media stations managers and HR senior leaders think about performance evaluation trends and the changes they’re making (or not making) in their own stations. You’ll also have an opportunity to talk with your peers about your station’s process and hear what they are doing in this area.


Learning Objectives


  • Learn the latest trends in employee evaluation processes
  • Hear from public media leaders how they’re handing the employee evaluation process; get insights and lessons learned along the way
  • Hear from your peers what they’re doing in this area; receive a reading list of relevant publications for future study


Content Leaders


  • Carol Sorber, Director, Professional Development - PBS

  • Rose Edmonds, Senior Director, Talent Management - PBS

  • Victorial Hagele, HR and Business Manager - Capital Public Radio

  • Sherby Wilks, Human Resources Officer - WHRO

Session Materials


Risk Management: How is Your Station Planning for the Future?


Major disasters or risk scenarios can cripple a station’s operations, whether it’s a physical risk or disaster or something less tangible such as cyber risk, employee dishonesty, reputation management, or other unforeseen situations. A sound risk management plan can lessen these impacts, speed up recovery, and harness knowledge and experience to reduce your station’s risk. By highlighting a variety of risk assessment approaches and plans, this session will present real-world examples of how a station can begin their risk management process to ensure their station’s limit the impact of any unplanned circumstance.


Learning Objectives

  • Discuss key roles, achievements, and perspectives of their station’s risk management planning process and outcomes
  • Showcase practical examples of how different organization’s undergo risk management and planning
  • Explore best practices that combine effective planning and efficient diaster risk reduction


Content Leaders

  • Scott McPherson, Vice President of Finance & Operations – New Hampshire Public Radio, Moderator

  • Apollo Carey, Corporate and Tax Attorney – Lewis Rice LLC

  • George Gladis, VIce President – HMRisk

  • Mark Leonard, General Manager & CEO – Nebraska Educational Telecommunications

Session Materials


2:45 pm-3:15 pmRefreshment Break
3:15 pm-4:30 pm

Concurrent Sessions


Reviewing Frequent Audit Criticisms & Station Strategies to Ensure Compliance


Compliance has never been more important for public broadcasters. CPB has intensified its efforts to ensure stations adhere to all CSG requirements and regularly issues forfeitures when the Office of Inspector General (“OIG”) finds non-compliance with the Communications Act, CSG terms, or errant NFFS reporting. Compliance, though, also encompasses building systems and processes within your organization to ensure you are consistently meeting CPB’s requirements and documenting your actions. This session will cover common OIG audit criticisms, an update on strategies to comply with CPB requirements, and basic steps stations should take to build a compliance program to ensure you meet CPB’s minimum requirements and protect yourself against waste, fraud, and abuse. The presentation will also include questions that stations frequently ask about compliance related compliance matters.

Learning Objectives


  • Participants will understand common compliance mistakes and learn about internal practices to help ensure compliance with CSG requirements.
  • Participants will also learn how to adopt and implement a compliance plan to assist with good governance and meet CPB requirements.
  • Participants will learn about frequent OIG findings regarding compliance and trends in OIG audits and what they can do to develop and implement an internal compliance program to help ensure favorable audit findings


Content Leader

  • Robert Winteringham, Of Counsel, Fletcher, Heald & Hildreth; and Founder, Public Media Consulting Group

Session Materials


AFTRA and other Employee Unions - An Evolving Relationship with Public Broadcasting


In recent years, public broadcasting has become a key expansion target for the national labor union the American Federation of Television Artists (AFTRA). If your station is in a large or medium market, AFTRA may be part of your station's future. Now is the time to start preparing proactively for the realities of dealing with potential union representation of your employees. This session will provide you with a concise overview of the following key questions: 1) Why is AFTRA targeting public radio for future organizational campaigns? 2) What are the station conditions that encourage employee unionization? 3) What happens during a unionization campaign against a public station and how is management legally allowed to respond to such a campaign? 4) What is involved in negotiating a first station agreement with AFTRA? 5) Is the unionization of public broadcasting employees inevitable?  


Learning Objectives


  • Provide an overview of emerging AFTRA and public broadcasting relationship

  • Explain the dynamics of public broadcasting staff unionization

  • Describe how the initial staff contract with AFTRA is negotiated


Content Leaders


  • Ernest Sanchez, President - The Sanchez Law Firm P.C.

  • Vince Petronzio, Associate General Manager Business and Financial Affairs - KPBS

Session Materials


Creating and Monetizing Podcasts


ou’ve heard that you should podcast, but what’s involved in launching a successful podcast that brings listeners and revenue to your station? Podcasting has a low-barrier-to-entry with proven distribution channels and is growing in popularity. Yet not all stations are successful when they launch their podcast. What do station executives need to know about podcasting to ensure it’s a revenue driver? This session will identify best business and operation practices to ensure that your endeavor into podcasting will result in a higher R.O.I. for your station.


Learning Objectives


  • Learn the elements of a profitable podcasting business model

  • How to gain visibility for your station’s podcasting

  • Identify best practices from planning to implementation for successful podcasting models


Content Leaders


  • Kerri Hoffman, CEO, Public Radio Exchange

Session Materials


-6:15 pm

Membership Meeting & Drawing for Complimentary Registration to 2018 Annual Conference




  1. Chair Report
    1. PMBA Update
    2. Election Report
  2. Financial Report
  3. Review of Proposed Updates to PMBA Bylaws
  4. Presentation of Updated Strategic Plan
  5. Small Group Member Discussion
  6. Call for New Business 
  7. Conference Registration Drawing
  8. PMBA Committee Kickoff & Open House
  9. Adjourn

7:00 pm


Dine Arounds led by PMBA Board Members


Join members from PMBA's Board Members for dine-arounds featuring St. Louis restaurants. Board Members will be facilitating small dinner groups on Thursday, June 1 beginning at 6:30pm. Advanced sign-ups will be required and available at the registration desk. These dinners will be at your own expense; we recommend bringing cash. More details will be available onsite.


Friday, June 2

8:00 am-12:00 pmRegistration Open
8:00 am-8:45 amContinental Breakfast
8:45 am-10:00 am

Concurrent Sessions


Accounting and Auditing Update, Audit Process Innovation, & AFR Tips


Hear about updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB). In this session you will learn how enhanced efficiency and communication helps you and your auditor work together to meet financial reporting goals and requirements, and receive tips on what your auditor should understand before signing the AFR.


Learning Objectives


  • Hear about new FASB and GASB updates on revenue, leases, nonprofit financial statements, and fair value reporting
  • Learn how to efficiently plan and prepare for your audit, improve communication with your auditor, and determine the important information to share with him/her
  • Review and learn reporting tips for CPB’s Annual Financial Report


Content Leaders


  • Jennifer Forrester, CPA, Partner - James Moore & Co., CPAs and Consultants
  • Jane Lastinger, CPA, Manager, James Moore & Co., CPAs and Consultants

Session Materials


TV Station Repacking (Part III)


This session will build on TV Station Repacking Part 1 and Part 2, which were sessions at the 2015 and 2016 PMBA Annual Conferences. The goal of this session is to provide timely and helpful information to help stations’ business and management personnel understand, prepare for and comply with the FCC’s phased-in Station Repacking process after the TV Incentive Auction is complete. During this session we will review a detailed timeline, notes on important deadlines and milestones, review best practices as well as pitfalls of which to beware. This is not a “policy” session, but a hands-on, practical session geared towards helping stations plan and implement the 3-year repack process.


Learning Objectives


  • To learn the timeline and important milestones of the 3-year phased-in FCC repack process for the purpose of planning ahead (i.e., creating a multi-year plan for TV repack at your station)
  • To learn best practices for TV Repack projects
  • To learn the pitfalls of TV Repack and ways to avoid them


Content Leader


  • Lawrence Miller, Attorney - Schwartz, Woods & Miller

Session Materials


Improving Online Revenue, Lessons Learned and KPI’s to Assess Digital Health


With so many revenue streams to track at your station, online revenue can easily be considered a secondary channel, but it shouldn’t. There are proven ways to increase your bottom line when it comes to online revenue and we can show you how, all based on researched best practice from inside and outside public media. Join Greater Public for a discussion of findings from the Online Revenue Detector, an easy self-assessment that helps stations identify how they stack up on a number of online fundraising key performance indicators. Since its launch in July, stations have learned how to step-by-step improve their online revenue performance. We’ll talk about how stations stack up to each other and what risks your team can take for easy wins to improve your online impact and revenue.


Learning Objectives:


  • Learn about what online practices can increase revenue at your station
  • Find out how your station compares to others
  • Gain ideas you can take home to improve your station's online revenue practice today


Content Leader


  • Melanie Coulson, Executive Director for Member Station Services - Greater Public
10:00 am-10:15 amBreak
10:15 am-11:30 am

Closing General Session & Keynote


More is More: Strategy, Partnership, and Innovation in Public Media

The fact that public media is under constant change is not news to anyone. The important question is, what do public media organizations need to do to address these changes? Our system is constantly confronting new technology, shifts in audience behaviors, and the never-ending need for vital resources, and we must continually reinvent ourselves to in order to stay relevant. Join NPR COO Loren Mayor to hear how NPR and Member Stations are sparking new approaches to collaboration and fueling transformative thinking in public radio. Loren will discuss how NPR has, and is, formulating their plans for the future. She’ll discuss the cornerstones of their strategy while sharing insights and tips that you can bring back to your station’s strategic development process. Hear how NPR and NPR Member Stations are working to build stronger local and national journalism, increase and engage audiences across platforms, and succeed at growing public radio’s revenue pie.




  • Loren Mayor, Chief Operating Officer, National Public Radio (NPR)
11:30 am  Conference Concludes