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Board Of Directors

Senior Vice President, Finance & Administration
WITF Public Media Center

Harrisburg, PA

Ron Hetrick is a business and finance executive at WITF, an educational non-profit, with a passion for lifelong learning and a love of technology. After earning his B.S. in Computer Science at Pennsylvania State University and MBA in Business and Finance at Villanova University, Ron pursued a senior level position of integrating business, finance, and technology to improve the efficiency and effectiveness of non-profit, education, and media organizations. During his fourteen year tenure at WITF, Ron improved business, financial, technical, and philanthropic operations and participated in numerous projects which expanded the scope and reach of WITF programs and services in the community. Currently, Ron Hetrick is on the Board of Directors and Strategic Planning Committee for the national Public Media Business Association and is working towards his Doctorate in Business Administration at Temple University.

Associate General Manager, Business & Financial Affairs

San Diego, CA

Vince is an experienced financial executive with over 35 years of progressive responsibilities in accounting, finance, operations, strategic planning and business development.

He started his career as a CPA at Ernst & Young and rapidly progressed to Senior Manager focusing on a variety of public and privately held organizations including retail/wholesale, manufacturing, technology, publishing and non-profit institutions including several colleges and universities.

Vince has been with KPBS since 2010 and oversees the business administration and financial management functions for the station’s multi-million dollar budget. In that capacity he works closely with the senior management team at San Diego State University and its related Research Foundation. Prior to joining KPBS he served as Chief Financial and Operating Officer in several organizations including an international publisher of management training programs, a privately held engineering and IT organization, a large dietary supplement organization and an international apparel brand in the action sports market.

Vince graduated Cum Laude from Ohio University.

Director of Finance and Administration
Kansas Public Radio

Lawrence, KS

Nicole Banman has served as the Director of Finance and Administration at Kansas Public Radio (KPR) and the Audio-Reader Network in Lawrence, Kansas, for nearly ten years. Nicole was born and raised in Kansas, earning her B.S. in Accounting from Kansas State University in 2006 and her M.S. in Accounting from the University of Kansas in 2011. Her entire career consists of work in the nonprofit accounting sector. Prior to working at KPR, she served as the Finance Director for an academic research department at KU Medical Center. In addition to her position at KPR, Nicole works as the Director of Finance for Kaw Valley Soccer Association, she is a member of the Board of Directors for the Sexual Trauma and Abuse Care Center, and she serves as the Treasurer for her son’s Boy Scout troop #61.  In addition to overseeing all of the accounting, budgeting, and administrative functions of KPR and Audio-Reader, Nicole serves as the Compliance Officer for the station. She ensures that KPR maintains full compliance with FCC and CPB regulations. Nicole is responsible for developing separate budgets for KPR and Audio-Reader, both of which are licensed to the University of Kansas. The combined annual budgets for which Nicole is responsible amount to $3M. She is an advocate for public broadcasting and enjoys reaching out to her community to promote the industry.

Managing Director
Market Enginuity

Phoenix, AZ

Jim Taszarek, Jr., began his media career in sales at Taft Broadcasting, with CBS Television affiliate KTSP. He has been both owner and publisher of niche-marketing journals including Arizona's Senior Magazine. In each case, he created significant revenue increases and product innovations. In 1999, he created Public Radio Partners as the provider of Corporate Underwriting sales for Phoenix stations KJZZ and KBAQ.  In early 2010, the company became Market Enginuity and expanded underwriting services, creating two branches:  Enginuity Outsourcing and Enginuity Workshop.  Jim holds a Masters Degree in Business Administration from the University of Southern California.

Senior VP, Human Resources
Public Broadcasting Atlanta

Atlanta, GA

Kenneth Brown has been in public broadcasting for more than 18 years, with experience in HR and overseeing technical areas of IT and engineering. He also serves as a strategic senior operational leader at PBA.

Business and Information Manager

Grand Rapids, MI

Megan Daey is currently the Business & Information Manager at WGVU Public Media in Grand Rapids. Prior to working for WGVU, she served as the Vice President of Finance at Pitchfork , specializing in budgeting, payroll administration, human resource management, and account management. Megan holds a Bachelor of Science in Marketing and Accounting from DePaul University.

Director of Finance and Administration

Orlando, FL

Rita Echeverria joined the PMBA Board of Directors in June 2017. She has been at WUCF-TV since August 2013 and currently serves as the Director of Finance and Administration. She is responsible for the station’s budget, financial statements, audit, compliance, HR and grants. Echeverria served as Interim Executive Director for the station from December 2015 through May 2016. Echeverria worked for the University of Central Florida College of Medicine-Regional Extension Center for two years as Assistant Director of Finance and Accounting before joining the station. Prior to working at UCF, Echeverria worked as a Controller for a real estate developer, Financial Reporting Manager for various real estate management companies and an Auditor for medium - and large - size CPA firms. Echeverria received her bachelor’s degree in Commerce, major in Accounting from Assumption College, Philippines.

Director of Finance
Montana PBS

Bozeman, MT

Carol is the current Director of Finance for Montana PBS in Bozeman. She is a Montana native and has lived in the Gallatin Valley for over 25 years. She holds a BS in Business Marketing, a Masters in Accountancy both from MSU-Bozeman and is a Certified Public Accountant. She has over 20 years of business and accounting experience practicing in the public, private and non-profit sectors. She serves on the Board of the YMCA, is active in the Monforton School and has served on numerous Boards and Committees over the years. Carol enjoys spending time with her husband Bill, son David and her Mom, camping, boating, hunting and traveling as much as she can with them.

Chief Financial Officer
St. Louis Public Radio

St. Louis, MO

Maureen Hughes began her career as a CPA with PWC specializing in the ever complex health care industry. After six years, she transitioned to the corporate finance department of a very large NFP health care system gaining experience in mergers & acquisitions, strategic planning, tax exempt bond issues, IRS and Medicare compliance and audits and more. Desiring to contribute her talents in a smaller, entrepreneurial environment where decisions are made more quickly, she served as CFO for several small/medium firms in several different industries. In October 2013, as a fan of St. Louis Public Radio, she spotted an opening there, jumped on it and has been living the dream ever since. After many years of living in the suburbs of St. Louis where good school districts exists, Maureen now lives in and loves the City of St. Louis with all of its diversity and issues. Further, Maureen now has a commute of only five miles to STLPR which is located in the arts and culture area of mid-town. She has a passion for social justice and volunteers in some of the poorest areas of the City. Maureen joined the PMBA Board of Directors in June 2017.

Director of Marketing and Member Station Relations
Greater Public

Minneapolis, MN


Andrew Leitch is the Director of Marketing and Member Station Relations at Greater Public. He is responsible for bringing together the company’s marketing, membership, and data strategies to strengthen the value of Greater Public membership and foster deeper engagement with its services. He is the co-creator of YPpubmedia, a volunteer-led group focused on connecting young professionals in public media to supportive national networks. Andrew believes that a strong support system for emerging professionals is critical to the health of the public media system.

Andrew currently serves on the board of the Alternative Motion Project, a professional dance company in his adopted hometown of Minneapolis. He has a Bachelor's in Music Business from the University of Miami and a Master's in Arts Management from St. Mary's University of Minnesota.

Andrew serves as an Ex Officio Member.

Director of Accounting and Controller

Provo, UT

Director of Business and Fiscal Affairs

Washington, DC

Joe Schifano is the Director of Business and Fiscal Affairs for NPR’s Distribution Division, which manages the Public Radio Satellite System (PRSS). In this position, Joe leads the team responsible for divisional financial reporting, budgeting, billing, collections, contracts and marketing support. He also represents NPR and NPR Distribution at key industry conferences such as the National Association of Broadcasters Convention in Las Vegas.

Joe has served NPR for more than 21 years, beginning his career as Chief Accountant in NPR’s Finance Division. In 1997, he joined the NPR Distribution and PRSS team, in which he has served in a leadership capacity ever since. Joe has also held the position of Adjunct Faculty Professor at the Northern Virginia Communicate College for 26 years, teaching such courses as accounting, finance and statistics.

Joe earned both his Bachelor of Business Administration (BBA) degree in Accounting and his Master of Business Administration (MBA) degree in Finance from The College of William and Mary in Williamsburg, Virginia. Prior to his service with NPR, Joe worked as the Controller for a regional retail organization serving Washington, D.C., Maryland and Virginia.

Andrew serves as an Ex Officio Member.


Executive Director & General Manager

Research Triangle Park, NC

Brian Sickora is the executive director and general manager of UNC-TV, headquartered in Research Triangle Park, North Carolina.  With four full-time digital program channels–flagship UNC-TV (PBS & More), UNC-EX (the Explorer Channel), Rootle (UNC-TV's Kids Channel), and the North Carolina Channel (Stories with a Local Accent)–UNC-TV's 12 stations make up North Carolina's statewide public media service, made possible through a unique partnership of public investment and private support.

As executive director and general manager since July 2016, Mr. Sickora is responsible for the overall vision, leadership, strategic direction, and success of the organization.  He oversees a $27 million budget and approximately 200 permanent, temporary, and contract employees statewide.  He also provides leadership and direction in the development and funding of programs and activities and compliance with all rules and regulations governing public broadcasting entities.

Mr. Sickora served previously as president and chief executive officer of WSKG Public Media in Binghamton, New York.  During his nine-year tenure at WSKG, he launched a number of local programming initiatives and helped establish WSKG as a national model for partnership-focused enterprises.  Prior to joining WSKG, Mr. Sickora spent four years with the Corporation for Public Broadcasting in Washington, D.C., where he served as vice president for system development and station grants administration.  Earlier in his career, he served as president and chief executive officer of Florida-based Infinite Outsource, Inc., the first "outsourced" development service model in public broadcasting; executive vice president for operations and administration at Oregon Public Broadcasting; director of budget and finance for The Pennsylvania State University's College of Outreach and Cooperative Extension; and finance director for Penn State Public Broadcasting.  Prior to his public broadcasting career, Mr. Sickora worked in finance, strategic planning, and business development roles in the defense industry at HRB-Systems, a division of Raytheon Corporation, for ten years.

He and his wife Kate, a former National Public Radio employee, reside in Chapel Hill with their young triplets–George, Marlene, and Virginia–and their dog Larry.

Mr. Sickora is Vice Chair of the PBS Finance Committee and serves on the Executive, Nominating and Corporate Governance, and Investment committees.  He previously served on the Strategic Planning Advisory Group, on the Audit and Station Services committees and the Member Services Access Working Group.

Director of Professional Development

Washington, DC Metro

Carol is the Director of Professional Development at PBS. In 2010, along with several highly respected talent management professionals, she co-authored "The Art and Science of Strategic Talent Management in Law Firms," a field guide of talent management best practices for law firm leaders and individual attorneys, published by Thomson Reuters.

Carol frequently speaks at regional and national conferences on teamwork, talent management, employee development, and related topics. She MBTI® accredited and use the Myers-Briggs Type Indicator®, to help people discover their strengths, embrace their own and others’ differences, and improve their communication skills at work and at home.

Carol earned a Master of Arts in Human Resource Development (2007) and a Bachelor of Arts in Liberal Arts (1996) from The George Washington University, and an Associate of Arts from Phoenix College (1993).

Carol serves as an Ex-Officio member of the Board.

Vice President of Finance

Oklahoma City, OK

George Taylor is the Vice President of Finance and current Interim Executive Director at the Oklahoma Educational Television Authority, where he also serves as the Human Resources manager.

George holds a BBA in Accounting and Finance from the University of Oklahoma - Price College of Business, and a Master of Business Administration from Oklahoma Christian University.

General Manager and Associate Vice President
WUSF Public Media

Tampa, FL


JoAnn Urofsky leads WUSF Public Media which includes WUSF TV, WUSF 89.7, and Classical WSMR in Tampa, Florida. Prior to serving in her current role at WUSF Public Media, JoAnn was station manager of WUSF 89.7 in Tampa and WGCU-FM in Fort Myers, Florida. She was program director of jazz station WAER in Syracuse, New York, and worked at West Virginia Public Radio as jazz director, reporter, Morning Edition host, and cultural affairs producer. She began her career as a commercial radio deejay working at country, MOR, and adult contemporary stations in Pennsylvania and West Virginia.

Urofsky has served local and national civic, charitable, and professional groups. She is the chair of NETA (National Educational Telecommunications Association), is in her second term on the board of directors of PBS, is vice chair of the public TV organization Affinity Group Coalition and has served two terms on the board of directors of NPR. She has been on the board of Public Radio Program Directors, Inc., Greater Public, Station Resource Group and Radio Research Corporation. In Tampa, she is a past president of the Athena Society and of the Network of Executive Women and has been a board member of Leadership Tampa Alumni. She served as marketing chair on the executive committee of the Tampa Bay Partnership. She’s a Leadership Florida alum. In Syracuse she served as vice president of Women in Communications Inc., and was a national judge for the Clarion Award.

Urofsky received her B.A from The Pennsylvania State University and earned her M.A. at Syracuse University.