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Board Of Directors

Managing Director
Market Enginuity

Phoenix, AZ

Jim Taszarek, Jr., began his media career in sales at Taft Broadcasting, with CBS Television affiliate KTSP. He has been both owner and publisher of niche-marketing journals including Arizona's Senior Magazine. In each case, he created significant revenue increases and product innovations. In 1999, he created Public Radio Partners as the provider of Corporate Underwriting sales for Phoenix stations KJZZ and KBAQ.  In early 2010, the company became Market Enginuity and expanded underwriting services, creating two branches:  Enginuity Outsourcing and Enginuity Workshop.  Jim holds a Masters Degree in Business Administration from the University of Southern California.

Senior Vice President, Finance & Administration
WITF Public Media Center

Harrisburg, PA

Ron Hetrick is a business and finance executive at WITF, an educational non-profit, with a passion for lifelong learning and a love of technology. After earning his B.S. in Computer Science at Pennsylvania State University and MBA in Business and Finance at Villanova University, Ron pursued a senior level position of integrating business, finance, and technology to improve the efficiency and effectiveness of non-profit, education, and media organizations. During his fourteen year tenure at WITF, Ron improved business, financial, technical, and philanthropic operations and participated in numerous projects which expanded the scope and reach of WITF programs and services in the community. Currently, Ron Hetrick is on the Board of Directors and Strategic Planning Committee for the national Public Media Business Association and is working towards his Doctorate in Business Administration at Temple University.

Associate General Manager, Business & Financial Affairs

San Diego, CA

Vince is an experienced financial executive with over 35 years of progressive responsibilities in accounting, finance, operations, strategic planning and business development.

He started his career as a CPA at Ernst & Young and rapidly progressed to Senior Manager focusing on a variety of public and privately held organizations including retail/wholesale, manufacturing, technology, publishing and non-profit institutions including several colleges and universities.

Vince has been with KPBS since 2010 and oversees the business administration and financial management functions for the station’s multi-million dollar budget. In that capacity he works closely with the senior management team at San Diego State University and its related Research Foundation. Prior to joining KPBS he served as Chief Financial and Operating Officer in several organizations including an international publisher of management training programs, a privately held engineering and IT organization, a large dietary supplement organization and an international apparel brand in the action sports market.

Vince graduated Cum Laude from Ohio University.

General Manager & CEO
NET Nebraska

Lincoln, NE

Mark Leonard is General Manager and CEO of Nebraska Educational Telecommunications the statewide public television and radio network serving Nebraska. Prior to this role, he served as General Manager for Illinois Public Media. In a 35-year public broadcast career, Mark has worked at six public broadcast stations.  He was Chief Operating Office for KCTS Seattle, General Manager for KYVE Yakima, and Vice President for Television at WXXI Rochester.  He has served as producer and executive producer on many local, regional, and national television productions, winning numerous industry awards including three EMMYs, a Cine Golden Eagle, and five New York State Broadcasters’ awards.  In public media, Leonard has been honored as the C. Scott Elliott Development Professional of the Year (2013), as well the Association for Public Television Stations Advocacy Award for 2013.  Under his leadership, Illinois Public Media was named the 2009 Outstanding Development program among all PBS member stations. 

Leonard has served as a past chair of both the Washington State Public Broadcasters’ Association, the Illinois Public Broadcasters’ Association, a previous member of the PBS Communications Advisory Committee, and is currently Chair of the Public Media Business Association.

Director of Finance and Administration

Orlando, FL

Rita Echeverria joined the PMBA Board of Directors in June 2017. She has been at WUCF-TV since August 2013 and currently serves as the Director of Finance and Administration. She is responsible for the station’s budget, financial statements, audit, compliance, HR and grants. Echeverria served as Interim Executive Director for the station from December 2015 through May 2016. Echeverria worked for the University of Central Florida College of Medicine-Regional Extension Center for two years as Assistant Director of Finance and Accounting before joining the station. Prior to working at UCF, Echeverria worked as a Controller for a real estate developer, Financial Reporting Manager for various real estate management companies and an Auditor for medium - and large - size CPA firms. Echeverria received her bachelor’s degree in Commerce, major in Accounting from Assumption College, Philippines.

Chief Financial Officer
St. Louis Public Radio

St. Louis, MO

Maureen Hughes began her career as a CPA with PWC specializing in the ever complex health care industry. After six years, she transitioned to the corporate finance department of a very large NFP health care system gaining experience in mergers & acquisitions, strategic planning, tax exempt bond issues, IRS and Medicare compliance and audits and more. Desiring to contribute her talents in a smaller, entrepreneurial environment where decisions are made more quickly, she served as CFO for several small/medium firms in several different industries. In October 2013, as a fan of St. Louis Public Radio, she spotted an opening there, jumped on it and has been living the dream ever since. After many years of living in the suburbs of St. Louis where good school districts exists, Maureen now lives in and loves the City of St. Louis with all of its diversity and issues. Further, Maureen now has a commute of only five miles to STLPR which is located in the arts and culture area of mid-town. She has a passion for social justice and volunteers in some of the poorest areas of the City. Maureen joined the PMBA Board of Directors in June 2017.

Chief Financial Officer
Mississippi Public Broadcasting

Jackson, MS

Paul Moore joined MPB in April of 2011 as the Chief Financial Officer.  Paul directs MPB’s Finance Department and is responsible for managing all of the agency’s budget operations. 

Paul graduated summa cum laude from Belhaven University, where he received a degree in accounting.  He is a Certified Public Accountant and a member of both the Texas and Mississippi State Boards of Public Accountancy. 

Prior to joining MPB, Paul worked in the banking sector in Tennessee and then as Controller of a nonprofit in Houston, Texas.

Senior Director
WUSF Public Media

Tampa, FL

Born on the Island of Barbados in the West Indies and immigrated to Brooklyn, New York.  Earned an undergraduate degree in Business Administration with a concentration in Finance from Pace University, received an MBA in Management and a Graduate Certificate in Human Resources from Keller Graduate School of Management.  Currently pursuing an MBA in Human Resources Management.

Began broadcasting career at NBC in New York in the Staff Area and moved to the Stations Division.  Sent to NBC Washington on two occasions and then transferred to NBC Chicago.  Assigned various duties and projects for GE after the purchase of NBC. Continued broadcasting career in Louisville, Kentucky for FOX and UPN as the Executive Vice President and Station Manager charged with the day-to-day operations of the two stations.  Went into Public Broadcasting in Alaska at APTI (KSKA-FM, KAKM-TV and the Alaska Radio Network).  Currently with WUSF Public Media (WUSF FM, WSMR FM & WUSF TV) in Tampa, Florida as the Director for Business, Finance, Human Resources  and IntellisMedia in addition to serving as the Interim Director for Engineering, Operations and TV Special Projects.  Earned a reputation in Broadcasting as a problem solver and change agent.  Broadcasting experience covers all areas of the industry in addition to Finance and Administration.

Additional experience in the banking, construction, facilities management and personnel staffing industries.  Served in the United States Naval Reserve and spent two years active duty at Keflavik, Iceland and was also the Agent Cashier for the U.S. Government.