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2019 Annual Conference Detailed Schedule

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Detailed Schedule

 

 

Tuesday, May 14

7:00 am–5:30 pm

Registration Open

Location: Rotunda


8:00 am–11:45 am

Pre-Conference Workshop #1
Completing CPB's Annual Financial Report

Participants will learn about the process of filing financial reports to the Corporation for Public Broadcasting (CPB) using the Annual Financial Report (AFR) and Financial Summary Report (FSR) required by the Community Service Grant (CSG) program. Hands-on activities will help participants practice identifying non-federal financial support (NFFS) and determine how to report other revenues. The session will prepare new CSG grantees and newly assigned staff to complete their first annual financial report and will help experienced CSG grantees improve their ability to file an accurate report.

Content Leaders

Katherine Arno, Director, TV CSG Policy and Review, CPB

Biniam Debebe, Senior Financial Review Specialist, CPB

Ken Goulet, Senior Financial Review Specialist, CPB

Learning Objectives:

  1. Learn the purpose of annual financial reporting to CPB and why it is important to both the CSG recipient and to the entire public media system.
  2. Prepare to complete first AFR (for those who have never completed one) or improve ability to prepare an accurate AFR (for those who have experience filing the report).
  3. Learn how to access help (additional CPB online resources, training, and technical support via email or phone) to complete financial reports.

CPE Credits: 4.5


Session Content Level: Overview

Field of Study: Specialized Knowledge and Application
Target Audience: Station and licensee personnel responsible for completing a station’s AFR.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: The session includes interactive question and answer sessions after each learning topic to test the participant’s knowledge.

Location: National Ballroom CD


11:45 pm–1:00 pm

Lunch on Your Own
Explore the surrounding area to network and have lunch on your own.


1:00 pm–5:30 pm

Pre-Conference Workshop #2
Completing the SAS and SABS

All CPB-qualified public TV and radio grantees must complete the annual Station Activities Survey (SAS), and TV grantees must also complete the annual Station Activities Benchmarking Study (SABS). This workshop examines each of the SAS and SABS reports and will discuss the financial and nonfinancial information that must be reported. The workshop focuses first on SAS and then shifts to SABS, covering data collection, consolidation, error checking, available tools, help desk support, and how to submit the surveys. Throughout the workshop, instructors will briefly share with attendees the CPB survey reporting tool. Those involved with collecting, entering, or reporting survey information are encouraged to attend this workshop.

Content Leaders:

Damon Frazier, Senior Consultant, BI Solutions Group, LLC

Burhan Khan, Financial Analyst, CPB

Kevin Thompson, Co-Founder, BI Solutions Group, LLC

Learning Objectives:

  1. Learn how to gather and report information for the SAS and SABS surveys.
  2. Learn how to use SAS and SABS help features, available tools, and instruction guides.
  3. Learn how to access and utilize SAS and SABS reporting tools to generate benchmarking reports for station analysis.

CPE Credits: 5.5


Session Content Level: Foundational

Field of Study: Specialized Knowledge and Application
Target Audience: Station and licensee personnel responsible for completing these annual reports at their station.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: The format will include instruction with extensive audience participation, including comments and questions.

Location: National Ballroom CD


5:30 pm–6:30 pm

Newcomers Reception

Is this your first time at a PMBA conference? Would you like to join us in welcoming some new faces? If so, join us for some light fare and cocktails at the Newcomers Reception.

Sponsored by


Location: Golf Course Commons


 

Wednesday, May 15

7:30 am–5:00 pm

Registration Open

Location: Rotunda


7:30 am–5:00 pmExhibits

Location: Rotunda


7:30 am–8:30 am

Breakfast

Location: National Ballroom CD


8:30 am–9:00 am

Membership Meeting

Location: National Ballroom CD


9:00 am–10:30 am

Opening General Session and Keynote

Join us for a behind the scenes look at innovation at Walt Disney Imagineering. As a show producer, Matt Beiler is responsible for the creative vision many projects at Disney, including the entire area development of Pandora – the World of Avatar at Disney’s Animal Kingdom. This session will not only pull the curtain back on some Disney magic, but it may also inspire some magic of your own at your station.

Keynote Speaker:

Matt Beiler, Show Producer, Walt Disney Imagineering

Location: National Ballroom CD


10:30 am–11:00 am

Refreshment Break

Location: Rotunda


11:00 am–12:15 pm

Concurrent Sessions

 

Track I

Community Service Grant Review

This session provides the latest information about CPB’s TV and Radio Community Service Grant programs, including the ongoing TV and radio CSG policy reviews. Other topics include CPB’s FY 2020 grant-making process and timeline.

Content Leaders:

Katherine Arno, Director, TV Community Service Grant Policy and Review, CPB

Andrew Charnik, Director, Radio Community Service Grant Policy and Administration, CPB

Ted Krichels, Senior Vice President, System Development and Media Strategy, CPB

Kathy Merritt, Senior Vice President, Journalism and Radio, CPB

Learning Objectives:

  1. Learn about ongoing CSG policy reviews.
  2. Learn how these reviews may affect your station.
  3. Learn how CSGs are calculated.

CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Compliance
Target Audience: Representatives from public radio and television stations.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: Session presenters will not only provide information but also encourage audience participation through a series of questions. The audience members will also be encouraged to raise questions of their own

Location: ChampionsGate


 

Track II

Experimental Management Development and Hiring Practices

This interactive session will explore critical management skills needed for selecting and hiring talent. We will discuss the key competencies that make good hiring decisions. Topics include eliminating unconscious bias, using effective listening skills, asking good questions, and developing a curious mindset. We’ll discover the techniques that not only help managers with their current teams but also those that come into play in the talent selection process. We’ll also discuss a number of learning approaches to developing manager skills, with specific attention to those that influence talent decisions.

Content Leader:

Mike Jacobson, Vice President, Human Resources, PBS

Learning Objectives:

  1. Understand the critical importance of selecting talent and improve your skills in hiring A players.
  2. Discover key competencies for talent selection.
  3. Understand the connection between key manager capabilities and effective hiring decisions.
  4. Learn simple and practical ways to successfully evaluate talent.
  5. Discuss a variety of experimental management development approaches.

PDCs: 1.25


CPE Credits: 1.5

Session Content Level: Overview

Field of Study: Personnel/Human Resources
Target Audience: Human Resources managers and directors/all management
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: There will be a robust Q&A and audience participation after the content delivery of the session

Location: Colonial


12:30 pm–1:45 pm

Networking Lunch

Sponsored by 

 

Location: National Ballroom CD


2:00 pm–3:15 pm

Concurrent Sessions

 

Track I

CPB/OIG Audits, Findings, and Fraud Alert

OIG officials will discuss how they conduct their audits and the problems they have identified in stations’ CPS compliance and reporting. They will also talk about instances of fraud in public media and what you can do to guard against fraud in your station.

Content Leaders:

Helen Mollick, Counsel to the Inspector General/Assistant Inspector General for Investigations, Office of Inspector General, CPB
Bill Richardson, Deputy Inspector General, Office of Inspector General, CPB

Learning Objectives:

  1. Learn what to expect if OIG audits your station.
  2. Learn the problems that OIG has identified in its station audits.
  3. Learn what you should be doing to guard against fraud at your station.

CPE Credits: 1.5

Session Content Level: Foundational

Field of Study: Business Management and Operations
Target Audience: Station officials responsible for finance and CPB reporting and compliance.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: We will present scenarios regarding CPB reporting and fraud in public media and will ask the audience to participate in discussions.

Location: ChampionsGate


 

Track II

CDP: What’s Ahead for Fundraising and Audience Engagement—A Data-Driven Approach

Using the system’s only collective membership database, with input from more than 170 stations, CDP will share the current state of membership within the system and identify other key trends in nonprofit fundraising. Learn the practical ways that stations can apply scale to solve the net revenue challenge and gain significant leverage toward the future, including free benchmarking reports and tools and services that CDP makes available to its members. In addition, find out how nearly 30 stations are working together in a deeper collaborative model delivering more NET revenue to the station mission. Learn about the program that represents over 500,000 donor accounts and gives stations the capacity to plan for a future of increased local cultivation, stewardship, and major gift success while enhancing the sophistication of the local membership program.

Content Leader:

Michal Heipilk, Executive Director, Contributor Development Partnership

Learning Objectives:

  1. Gain a better understanding of the current state of membership fundraising for the system.
  2. earn how your station can begin collaborating in new ways to help focus more on local engagement and major donors.
  3. Better understand the tools and services that CDP provides to stations to optimize your current program.

CPE Credits: 1.5

Session Content Level: Overview

Field of Study: Business Management and Organization
Target Audience: CFO’s and those working in membership
Target Licensee Type: Joint licensee
Prerequisites: None
Audience Participation: There will be a robust Q&A and audience participation after the content delivery of the session.

Location: Colonial


 

Track III

How to Handle Harassment Claims: Practical Tactics

This session examines the types of workplace conduct that are considered unlawful discrimination and harassment. It explains what employees should do to avoid or minimize incidents of employee discrimination and harassment in the workplace, as well as information as to how supervisors should respond to reports of such misconduct. This session will discuss why it’s important for you to know about discrimination and harassment, the laws that prohibit discrimination and harassment in the workplace, what constitutes discrimination and harassment, and what to do if it’s occurring in your workplace.

Content Leader:

– Nancy Myers, Director of Administration, UCF Office of Institutional Equity

Learning Objectives:

  1. Recognize discrimination or discriminatory harassment when it occurs.
  2. Differentiate between the kinds of harassment.
  3. Understand why reporting and responding to incidents (including cooperation in investigations) is important.
  4. Help promote and maintain a comfortable, productive work environment.

PDCs: 1.25


CPE Credits: 1.5

Session Overview Level: Overview

Field of Study: Personnel/Human Resources
Target Audience: Human Resources managers and directors/all management
Target Licensee Type: Joint licensee
Prerequisites: None
Audience Participation: There will be a robust Q&A and audience participation after the content delivery of the session

Location: Congressional


3:15 pm–3:45 pm

Refreshment Break

Location: Rotunda


3:45 pm–5:00 pm

State of the System—Public Media Financial and Operational Results

Each year at the PMBA Annual Conference, CPB premieres its most recent public media financial and operational results. Join the conversation about the latest findings (fiscal year 2018) and information that highlights performances, trends, and system challenges.

Content Leaders:

Burhan Khan, Financial Analyst, CPB

Ted Krichels, Senior Vice President, System Development and Media Strategy, CPB

Learning Objectives:

  1. Gain awareness of systemwide trends to inform your local decision-making.
  2. Learn more about how your station compares to systemwide data.
  3. Ask questions of those that collect and analyze the systemwide data.

CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Business Management and Operations; Finance
Target Audience: The primary audience is anyone working in public media.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: The format will include two presentations with extensive audience participation, including comments and questions.

Location: National Ballroom CD

5:30 pm–10:00 pm

Evening at Disney Epcot

Sponsored by

Buses depart at 5:30 pm

Reception at Great Hall of China begins at 7:00 pm


 

 


Thursday, May 16

7:30 am–5:45 pm

Registration Open

Location: Rotunda


7:30 am–5:45 pm

Exhibits

Location: Rotunda


7:30 am–9:00 am

Breakfast

Location: ChampionsGate Foyer


8:30 am–9:45 am

Concurrent Sessions

 

Track I

Improving CPB Financial Reporting and Grant Compliance

OIG officials will discuss problems they have identified in stations’ CPB reporting and compliance and suggest how stations can improve their processes to avoid them.

Content Leaders:

Debra Jacobson, Senior Team Leader, Office of Inspector General, CPB

Bill Richardson, Deputy Inspector General, Office of Inspector General, CPB

Learning Objectives:

  1. Understand the breadth and significance of the certifications that station officials and board members make to CPB concerning stations’ financial reporting and compliance.
  2. Learn about the most frequent problems OIG has identified in stations’ CPB reporting and compliance.
  3. Learn a framework for internal control and best practices that stations can put in place to improve reporting and compliance.

CPE Credits: 1.5

Session Content Level: Foundational

Field of Study: Business Management and Operations
Target Audience: Station officials responsible for finance and CPB reporting/compliance.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: We will present scenarios regarding CPB reporting and internal controls and will ask the audience to participate in discussions.

Location: ChampionsGate


 

Track II

Mindfulness Workshop: Reduce Stress, Focus Staff, and Have Happier Staff—Part 1

Mindfulness-based stress reduction (MBSR) is proven to increase focus and reduce stress. This program introduces mindfulness through a variety of interactive techniques and practices that can be introduced in the workplace. The workshop provides tips for increasing emotional intelligence, which strengthens senior leadership/team member relationships; building better team dynamics; promoting critical thinking; improving focus and productivity; and enhancing creativity, which leads to more innovative ideas. The program also offers a brief introduction on PTSD and how to refocus staff after stressful encounters.

Content Leader:

Joyce L'Heureux, MA, Finance/HR Director, RI Public Radio dba The People's Radio

Learning Objectives:

  1. Practice: Learn techniques that support mindfulness in the workplace.
  2. Importance: How a mindfulness practice in the work environment creates a positive culture.
  3. PTSD: How mindfulness refocuses staff after stressful encounters.

PDCs: 1.25


CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Personnel/HR
Target Audience: This session is beneficial to anyone, in any area.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: There are hands-on activities, Q & A, and lecture. Participants will learn the basic techniques of meditation and gain skills to share with their colleagues.

Location: Colonial


 

Track III

Who's Holding the Bag? FM and TV Reimbursements for Repack–Related Expenses

This session will address the newly authorized FM radio reimbursements from the FCC for expenses relating to TV repack as well as tips on TV repack reimbursements. The goal is to provide timely and helpful information to help stations’ business and management personnel understand, prepare for, and obtain reimbursements for costs incurred due to TV repack-related disruptions. It will include a summary of the FCC’s order detailing FM reimbursement eligibility, notes on important deadlines/milestones, and a discussion of best practices for expense documentation management, as well as reimbursement pitfalls to be aware of. Lessons learned from TV repack and related TV reimbursement tips will also be covered in this session. This is not a “policy” session but rather a hands-on practical session focused on helping public broadcasting stations seek and obtain reimbursements for repack-related costs borne by their stations.

Content Leader:

Meg Miller, Partner, Gray, Miller Persh LLP

Learning Objectives:

  1. Learn the timeline and important milestones of the FCC’s reimbursment program for public radio stations affected by repack and learn tips for smoother TV repack reimbursements.
  2. Learn best practices for FM radio and TV repack expense reimbursements, including documentation to obtain and submit to FCC.
  3. Learn the pitfalls of the FCC’s reimbursement program and ways to avoid them.

CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Business Management and Operations
Target Audience: Station Business and Management Personnel
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: There will be a robust Q&A and audience participation after the content delivery of the session.

Location: Congressional


9:45 am–10:15 am

Refreshment Break

Location: ChampionsGate Foyer


10:15 am–11:30 am

Concurrent Sessions

Track I

AFR Reporting: A Station Panel Discussion about, Justifying, and Documenting Approaches

Stations must develop methodologies and documentation to support their approach to report certain types of NFFS to CPB. Institutional licensees must calculate and report indirect administrative support (“IAS”). Joint licensees must allocate unrestricted membership income between their television and radio AFRs. This session is designed to allow station personnel to share their methodologies for making these calculations and learn from their colleagues about what other stations are doing when preparing their AFRs. The session is also designed for stations to discuss how they document the reasonability and accuracy of their approaches.

Content Leader:

Robert Winteringham, Counsel, Fletcher, Heald & Hildreth

Learning Objectives:

  1. Learn how colleagues at other stations develop and document methodologies for calculating and reporting NFFS on their AFRs.
  2. Learn how to document the reasonability and accuracy of NFFS calculation methodologies.
  3. Ask questions about practices to others knowledgeable in compliance and AFR reporting.

CPE Credits: 1.5


Session Content Level: Intermediate

Field of Study: Compliance
Target Audience: Chief Financial Officers, Accountants, Compliance Officials
Target Licensee Type: Joint licensees
Prerequisites: Participants will be expected to understand methodologies involved in AFR reporting.
Audience Participation: As this session is intended to be a forum, participants will be encouraged to have a free flow of information led by a moderator (as opposed to a presenter) with experience in CPB compliance.

Location: ChampionsGate


 

Track II

Mindfulness Workshop: Reduce Stress, Focus Staff, and Have Happier Staff—Part 2

Mindfulness-based stress reduction (MBSR) is proven to increase focus and reduce stress. The program introduces mindfulness through a variety of interactive techniques and practices that can be introduced in the workplace. This workshop provides tips for increasing emotional intelligence, which strengthens senior leadership/team member relationships; building better team dynamics; promoting critical thinking; improving focus and productivity; and enhancing creativity, which leads to more innovative ideas. The program also offers a brief introduction on PTSD and how to refocus staff after stressful encounters.

Content Leader:

Joyce L'Heureux, MA, Finance/HR Director, RI Public Radio dba The People's Radio

Learning Objectives:

  1. Practice: Learn techniques that support mindfulness in the workplace.
  2. Importance: How a mindfulness practice in the work environment creates a positive culture.
  3. PTSD: How mindfulness refocuses staff after stressful encounters.

PDCs: 1.25


CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Personnel/Human Resources
Target Audience: This session is beneficial to anyone, in any area.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: There are hands on activities, Q & A, and lecture.

Location: Colonial


 

 

Track III

Optimize Customer Payments for Profitability

If you ever calculated your station’s overall processing costs and were shocked to see that processing customer payments costs your station more than 5 percent of revenue, and then wondered how to reduce those costs, then this course is for you. Join us for a session designed to give you an overview of how to systemically assess your payment acceptance methods, systems, and workflows and design a plan to reduce costs, improve receivable turnover, and make it easier for customers to pay you. The course will cover key topics, including electronic invoicing and payment platform strategies; payment vendor cost savings strategies; understanding credit card and EFT costs; and how to put together a multistage plan for revamping how you take money from your customers to increase station profitability.

Content Leader:

Michael Scher, Director of Financial Planning and Analysis, WAMU 88.5 American University Radio

Learning Objectives:

  1. Understand credit card and EFT processing cost rates and cost bases.
  2. Develop an accounting framework and workflow plan for customer payment costs.
  3. Understand modern payment infrastructure choices to lower costs and increase productivity.

CPE Credits: 1.5


Session Content Level: Intermediate

Field of Study: Business Management and Operations/Finance
Target Audience: Station financial, business, and fundraising operations professionals
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: There will be interactive spreadsheet demonstrations, as well as, a robust Q&A and audience participation after the content delivery of the session.

Location: Congressional


11:30 am–1:00 pm

Lunch With CPB

Digital innovation and diverse content creation are essential to how public television and radio stations serve their communities now and in the future. Join Beth Jacobs, Vice President, Digital Strategies at the Corporation for Public Broadcasting, to learn more about how digital initiatives in public media drive station efficiencies and growth, and increase relevancy and sustainability within local communities. Beth will talk about CPB’s initiatives to accelerate digital innovation throughout the public media system and share practical insights into the cultural, infrastructure, and content investment decisions stations are making locally as they evolve in a dynamic digital media environment.

Keynote Speaker: Beth Jacobs, Vice President, Digital Strategies Corporation for Public Broadcasting

Location: National Ballroom CD


 

1:15 pm–2:30 pm

Concurrent Sessions

 

Track I

Compliance Requirements and CABs

Review the Communications Act and other compliance requirements. Examine recent audit findings and discuss practical ways a CAB can contribute to a station’s operations.

Content Leader:

Jackie Livesay, Assistant General Counsel & Vice President, Compliance, CPB

Learning Objectives:

  1. Review the Communications Act requirements that CSG recipients must comply with, including issues raised in 2018 Inspector General audits.
  2. Review the annual certification that the Communications Act requires CSG recipients to provide to CPB, which are included in their CSG Agreement and Certification of Eligibility.
  3. Improve station compliance with the Communications Act and CSG grant terms.

CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Specialized Knowledge and Application
Target Audience: CSG Recipients
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: In addition to the opportunity for Q&A, a group discussion will follow to review a series of questions, the correct answers, and some common misunderstandings grantees have about the requirements.

Location: ChampionsGate


 

Track II

Breaking Down Silos With Team–Oriented Problem Solving

Leaders face many complex issues when trying to promote collaboration within their organizations, including silo-based thinking that isolates members of individual teams. You can remove this thinking from your station’s culture through the implementation of Team-Oriented Problem Solving (TOPS) teams. TOPS collaboration helps you develop a cross-disciplinary station built around the services you provide, allowing your team to create a unifying goal that best serves your station’s mission. Learn how to boost engagement with these initiatives by integrating broadcast, community engagement, communications, and development activities. Hear about best practices and internal communication workflows that have helped entities build on existing education successes and grow into new areas while improving efficiencies. You’ll walk out with strategies you can start using today.

Content Leader:

Katie Davis, CPA, Partner, James Moore & Co., P.L.

Learning Objectives:

  1. Learn how silo-based thinking can stop a station from achieving its goals.
  2. Obtain the know-how to set up TOPS teams at your station.
  3. Learn strategies you can use to maintain cross-disciplinary collaboration.

PDCs: 1.25


CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Business Management and Operations
Target Audience: The primary audience for this session is any current or next-gen leader in your station who wants to promote collaboration and growth within their station—both institutional and noninstitutional licensees.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: Live questions and feedback throughout the presentation.

Location: Colonial


 

Track III

Doing More for Less—Examples from Public Media

Public radio and television stations are always looking for ways to more effectively and efficiently serve people in their communities. There are many examples across the system of stations taking steps of varying magnitudes to drive down costs and increase their local impact – whether that’s by adopting new practices, partnering with others (content collaborations, mergers, space collaborations, etc.), driving down purchasing costs, benchmarking against other stations, outsourcing functions, or a variety of other cost management and capacity building activities that help create value for the station.

This session shares insight into potential station opportunities as well as examples of stations that have successfully implemented initiatives to help drive down costs and/or grow their local impact. It also features a facilitated conversation between session attendees on the enterprising activities that people in the room have been involved with and how they could potentially be adopted by other stations as well.

Learn directly from your peers and discover more about how you can create new value for your station and community.

Content Leader:

Dr. Phil Hoffman, Executive Director of WUCF-PBS & WUCF-FM, University of Central Florida

Stephen Holmes, Station Sourcing Group

Evran Kavlak, Director, Public Media Company

Learning Objectives:

  1. Discover different ways that public media stations are saving money and growing their impact.
  2. Learn from your peers what is working at their station.
  3. Understand how your station can potentially take advantage of new opportunities.

CPE Credits: 1.5

Session Content Level: Intermediate

Field of Study: Business Management and Operations; Finance
Target Audience: Station financial and business operations professionals
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: There will be a robust Q&A and audience participation after the content delivery of the session

Location: Congressional


2:30 pm–3:00 pm

Refreshment Break

Location: Rotunda


3:00 pm–4:15 pm

CPB Town Hall

Join staff from CPB for this informal session of candid and wide-ranging conversation on topics important to both public radio and television stations. CPB staff will be prepared to talk about a variety of topics, but this listening session’s agenda will be largely determined by the interests of attendees. Come hear what your public media colleagues are thinking about, and be sure to have your questions and comments ready for CPB.

Content Leaders:

Ted Krichels, Senior Vice President, System Development and Media Strategy, CPB

Kathy Merritt, Senior Vice President, Journalism and Radio, CPB

Erika Pulley-Hayes, Vice President, Radio, CPB

Greg Schnirring, Vice President, CSG and Station Initiatives, CPB

Learning Objectives:

  1. Have direct access to CPB staff with your questions and comments.
  2. Learn what issues and challenges are on the minds of other public media colleagues.
  3. Learn about the television and radio CSG policy reviews underway this year.

CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Compliance
Target Audience: All public television and radio station representatives
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: Audience participation is key in this session, with opportunity for significant peer-to-peer learning

Location: National Ballroom CD


4:15 pm–4:30 pm

Break

Location: Rotunda


4:30 pm–5:45 pm

Keeping Your Station Safe

The last few years have been challenging when it comes to station safety. From Pulse Nightclub, to Las Vegas, to the Capital Gazette, now more than ever, all stations must look carefully at how they are keeping their staff and station safe. Also, when it comes to covering tragedies, how should a station respond? Join this expert panel, including Sheriff Mina, who was a first responder at the Pulse shooting as well as Dr. Phil Hoffman, Jennifer Cook, and Jeff Huffman for a honest look at how to prepare for the worst.

Content Leaders:

Jennifer Cook, Senior Director of Content & Engagement, WUCF

Jeff Huffman, Director & Chief Meteorologist, Florida Public Radio Emergency Network, South Carolina Emergency Information Network, University of Florida WUFT-TV/FM, WRUF-TV/FM, GHQ-FM

Sheriff John W. Mina, Orange County Police Department

Learning Objectives:

  1. Learn how to evaluate their station for emergency preparedness.
  2. Understand how law enforcement approaches different emergency situations.
  3. Gain the tools for how to create a plan their own station when it comes to being ready for the worst.

PDCs: 1.25


CPE Credits: 1.5

Session Content Level: Overview

Field of Study: Specialized Knowledge and Application
Target Audience: Everyone that works in public media.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: Live questions and feedback throughout the presentation.

Location: National Ballroom CD


 

5:45 pm–6:45 pm

Sponsors Reception

Location: Formal Pool


7:30 pm

Dine Arounds



 

Friday, May 17

7:30 am–11:30 am

Registration Open

Location: Rotunda


7:30 am–10:30 am

Exhibits

Location: Rotunda


7:30 am–8:45 am

Breakfast

Location: ChampionsGate Foyer


8:45 am–10:00 am

Concurrent Sessions

 

Track I

Better Decisions in Branding: Prioritizing and Protecting Your Trademarks

Public media can boast of some of the strongest brands in broadcasting. From call signs to station slogans to logos to program/event/festival names, public radio and television stations have developed a local following. Though not all seek to capitalize on this intellectual property, everyone should think about what they’d like to protect and how. A plethora of potential marks worth protecting, combined with an ever-increasing number of outlets for distribution of content, creates the possibility that others will free ride off your brands—or try to usurp you entirely, especially where new media channels like APPs and Alexa are involved.

At the same time, budgets are not limitless. How do you choose what to protect? This session will give a better understanding of the trademark process, including the clearing of marks, applying for federal trademark registrations, and how disputes are resolved in traditional and new media to better allow you to prioritize your needs.

Content Leader:

Kevin Goldberg, Member, Fletcher, Heald & Hildreth

Learning Objectives:

  1. Learn an easy-to-follow, step-by-step framework for identifying whether it is safe to proceed with a call sign change, a new logo or station tagline, a new program, or a promotion.
  2. Review the basics of trademark law, including concepts of clearing marks, registering marks, and protecting marks, as well as the costs associated with each.
  3. Learn about the various legal tests applied in various media when trademark infringement disputes arise to better identify which marks to protect first.

CPE Credits: 1.5


Session Content Level: Intermediate

Field of Study: Business Management and Operations
Target Audience: General Managers, Compliance Officers
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: The audience will be encouraged to ask questions during the presentation. Time will also be set aside at the end of the presentation specifically for questions

Location: ChampionsGate


 

Track II

Accounting and Auditing Update, Industry Tips, and Best Practices

Learn about the most recent and pertinent updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB), including a review of the upcoming changes to revenue recognition, lease accounting, and nonprofit reporting. Hear about the tips and tricks that have led to successful submissions of AFRs, along with how to understand your Charity Navigator rating and ensure your salaries are competitive and in line with the industry.

Content Leader:

Jane Lastinger, CPA, Director, James Moore & Co., P.L.

Learning Objectives:

  1. Learn about the recent and upcoming FASB and GASB updates and implementation guidance, specifically those related to revenue recognition, leases, and nonprofit reporting.
  2. Understand the proactive steps other stations have taken for a successful AFR submission.
  3. As a nonprofit station, learn how to understand your Charity Navigator rating and stay competitive in the industry.

CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Accounting
Target Audience: CFO or financial/accounting staff from any organization that creates financial reports and/or undergoes an audit—both institutional and noninstitutional licensees.
Target Licensee Type: Joint licensees
Prerequisites: None
Audience Participation: Live questions and feedback throughout the presentation. We will be asking for audience members to share their experience as it relates to the topics of discussion.

Location: Colonial


 

 

Track III

ABCs of Diversity

The overall culture of organizations may be enriched by recruiting diverse individuals, by retaining gifted and talented employees through the creation and maintenance of an inclusive environment, and by ensuring that all people succeed by empowering equity and meeting the unique needs of every person.

Content Leader:

Barbara Thompson, MA, CPA, Associate Director, Office of Diversity and Inclusion, University of Central Florida

Learning Objectives:

  1. Define diversity in a broad sense with the goals of gaining diversity of perspectives and thought.
  2. Remind ourselves of the reasons employees leave organizations and how these may become the reasons people stay.
  3. Reflect on the impact of an organizational caste system on inclusion in an environment.
  4. Recognize the need for a workplace devoted to equity to help all individuals succeed.

PDCs: 1.25


CPE Credits: 1.5


Session Content Level: Overview

Field of Study: Personnel/HR
Target Audience: Human Resources managers and directors/all management and employees.
Target Licensee Type: Joint licensees
Prerequisites: None

Audience Participation: Live questions and feedback throughout the presentation. We will be asking for audience members to share their experience as it relates to the topics of discussion.

Location: Congressional


10:00 am–10:15 am

Refreshment Break

Location: Rotunda


 

10:15 am–11:30 am

Closing Keynote—TBA

Peter McGrath is the Director of Global Sales and Marketing for Space Exploration at Boeing where he supports all current and future human spaceflight projects. He will share personal experiences from a 30-year career where he has served in multiple positions and supported multiple customers. He will also provide a look at the past and future of space, with a focus on human space exploration—the successes and failures, on-going programs, current development projects that will return humans to the moon, and the impact of public media.

Keynote Speaker:

Peter A. McGrath, Director, Global Sales & Marketing, Space Exploration Space and Launch

Location: National Ballroom CD