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2019 Annual Conference Detailed Schedule

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Detailed Schedule

 

 

Tuesday, May 14

7:00 am–5:30 pm

Registration Open

Location: Osceola


8:00 am–11:45 am

Pre-Conference Workshop #1
Completing CPB's Annual Financial Report

Participants will learn about the process of filing financial reports to the Corporation for Public Broadcasting (CPB) using the Annual Financial Report (AFR) and Financial Summary Report (FSR) required by the Community Service Grant (CSG) program. Hands-on activities will help participants practice identifying non-federal financial support (NFFS) and determine how to report other revenues. The session will prepare new CSG grantees and newly assigned staff to complete their first annual financial report and will help experienced CSG grantees improve their ability to file an accurate report.

Content Leaders

Katherine Arno, Director, TV CSG Policy and Review, CPB

Biniam Debebe, Senior Financial Review Specialist, CPB

Ken Goulet, Senior Financial Review Specialist, CPB

Learning Objectives:

  1. Learn the purpose of annual financial reporting to CPB and why it is important to both the CSG recipient and to the entire public media system.
  2. Prepare to complete first AFR (for those who have never completed one) or improve ability to prepare an accurate AFR (for those who have experience filing the report).
  3. Learn how to access help (additional CPB online resources, training, and technical support via email or phone) to complete financial reports.

CPE Credits: 4.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Specialized Knowledge & Application

Target Audience: Station and licensee personnel responsible for completing a station’s AFR.

Target Licensee Type: Public television and radio station representatives, including joint licensees.

Prerequisites: None

Track: Public Media Landscape Audience Participation: The session includes interactive question and answer sessions after each learning topic to test the participant’s knowledge.

Location: Grand Salon


11:45 pm–1:00 pm

Lunch on Your Own
Explore the surrounding area to network and have lunch on your own.


1:00 pm–5:30 pm

Pre-Conference Workshop #2
Completing the SAS and SABS

All CPB-qualified public TV and radio grantees must complete the annual Station Activities Survey (SAS), and TV grantees must also complete the annual Station Activities Benchmarking Study (SABS). This workshop examines each of the SAS and SABS reports and will discuss the financial and nonfinancial information that must be reported. The workshop focuses first on SAS and then shifts to SABS, covering data collection, consolidation, error checking, available tools, help desk support, and how to submit the surveys. Throughout the workshop, instructors will briefly share with attendees the CPB survey reporting tool. Those involved with collecting, entering, or reporting survey information are encouraged to attend this workshop.

Content Leaders:

Damon Frazier, Senior Consultant, BI Solutions Group, LLC

Burhan Khan, Financial Analyst, CPB

Kevin Thompson, Co-Founder, BI Solutions Group, LLC

Learning Objectives:

  1. Learn how to gather and report information for the SAS and SABS surveys.
  2. Learn how to use SAS and SABS help features, available tools, and instruction guides.
  3. Learn how to access and utilize SAS and SABS reporting tools to generate benchmarking reports for station analysis.

CPE Credits: 5.5


Session Content Level: Foundational

Instructional Delivery Style: Group/Live

Field of Study: Specialized Knowledge & Application

Target Audience: Station and licensee personnel responsible for completing these annual reports at their station.

Target Licensee Type: Public television and radio stations, including joint licensees.

Prerequisites: None

Track: Public Media Landscape

Audience Participation: The format will include instruction with extensive audience participation, including comments and questions.

Location: Grand Salon


5:30 pm–6:30 pm

Newcomers Reception

Is this your first time at a PMBA conference? Would you like to join us in welcoming some new faces? If so, join us for some light fare and cocktails at the Newcomers Reception.

Location: Grand Salon Patio



 

Wednesday, May 15

8:00 am–5:00 pm

Registration Open

Location: Osceola


8:00 am–8:30 am

Breakfast

Location: Grand Salon Foyer


8:30 am–9:00 am

Membership Meeting

Location: Grand Salon


9:00 am–10:30 am

Opening General Session and Keynote

Details coming soon.

Keynote Speaker:

Matt Beiler, Show Producer, Walt Disney Imagineering

Location: Grand Salon


10:30 am–11:00 am

Refreshment Break

Location: Grand Salon Foyer


11:00 am–12:15 pm

Concurrent Sessions

 

Track I

Community Service Grant Review

This session provides the latest information about CPB’s TV and Radio Community Service Grants programs, including the ongoing TV and radio CSG policy reviews. Other topics include CPB’s FY 2020 grant-making process and timeline.

Content Leaders:

Katherine Arno, Director, TV Community Service Grant Policy and Review, CPB

Andrew Charnik, Director, Radio Community Service Grant Policy and Administration, CPB

Ted Krichels, Senior Vice President, System Development and Media Strategy, CPB

Kathy Merritt, Senior Vice President, Journalism and Radio, CPB

Learning Objectives:

  1. Learn about ongoing CSG policy reviews.
  2. Learn how these reviews may affect your station.
  3. Learn how CSGs are calculated.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Compliance

Target Audience: Representatives from public radio and television stations.

Target Licensee Type: All public radio and TV staff, including joint licensees.

Prerequisites: None

Track: Public Media Landscape

Audience Participation: Session presenters will not only provide information but also encourage audience participation through a series of questions. The audience members will also be encouraged to raise questions of their own.

Location: Grand Salon


 

Track II

Experimental Management Development and Hiring Practices

This interactive session will explore critical management skills needed for selecting and hiring talent. We will discuss the key competencies that make good hiring decisions. Topics include eliminating unconscious bias, using effective listening skills, asking good questions, and developing a curious mindset. We’ll discover the techniques that not only help managers with their current teams but also those that come into play in the talent selection process. We’ll also discuss a number of learning approaches to developing manager skills with specific attention to those that influence talent decisions.

Content Leader:

Mike Jacobson, PBS

Learning Objectives:

  1. Understand the critical importance of selecting talent and improve your skills in hiring A players.
  2. Discover key competencies for talent selection.
  3. Understand the connection between key manager capabilities and effective hiring decisions.
  4. Learn simple and practical ways to successfully evaluate talent.
  5. Discuss a variety of experimental management development approaches.

CPE Credits: 1.5

Session Content Level

Field of Study: HR Target Audience
Target Licensee Type: Radio, TV & Joint

Prerequisites: None

Track: HR

Audience Participation: Q&A

Location: Heritage Park


12:30 pm–1:45 pm

Networking Lunch Sponsored by NPM

Location: Allendale


2:00 pm–3:15 pm

Concurrent Sessions

 

Track I

CPB/OIG Audits, Findings, and Fraud Alert

Details coming soon.

Content Leader:

Mary Mitchelson, Inspector General, CPB OIG
Bill Richardson, Deputy Inspector General and Director of Audits, CPB OIG

CPE Credits: 1.5

Location: Grand Salon


 

Track II

CDP—TBA

Details coming soon.

Content Leaders:

Brooks Heckner

Michal Heipilk

CPE Credits: 1.5

Location: Heritage Park


 

Track III

How to Handle Harassment Claims: Practical Tactics

Details coming soon.

Content Leader:

– Nancy Myers, Director of Administration, UCF Office of Institutional Equity

CPE Credits: 1.5

Location: Poinciana


3:15 pm–3:45 pm

Refreshment Break

Location: Grand Salon Foyer


3:45 pm–5:00 pm

State of the System—Public Media Financial and Operational Results

Each year at the PMBA Annual Conference, CPB premieres its most recent public media financial and operational results. Join the conversation about the latest findings (fiscal year 2018) and information that highlights performances, trends, and system challenges.

Content Leaders:

Burhan Khan, Financial Analyst, CPB

Ted Krichels, Senior Vice President, System Development and Media Strategy, CPB

Learning Objectives:

  1. Gain awareness of systemwide trends to inform your local decision-making.
  2. Learn more about how your station compares to systemwide data.
  3. Ask questions of those that collect and analyze the systemwide data.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Business Management and Operations; Finance

Target Audience: The primary audience is anyone working in public media.

Target Licensee Type: Public television and radio stations, including joint licensees.

Prerequisites: None

Track: Public Media Landscape

Audience Participation: The format will include two presentations with extensive audience participation, including comments and questions.

Location: Grand Salon

5:30 pm–10:00 pm

Evening at Disney Epcot



 

Thursday, May 16

8:00 am–5:45 pm

Registration Open

Location: Osceola


8:00 am–8:30 am

Breakfast

Location: Grand Salon Foyer


8:30 am–9:45 am

Concurrent Sessions

 

Track I

Improving Your CPB Financial Reporting and Grant Compliance

Details coming soon.

Content Leader:

– TBA—OIG Team

CPE Credits: 1.5

Location: Grand Salon


 

Track II

Mindfulness Workshop: Reduce Stress, Focus Staff, and Have Happier Staff—Part 1

Mindfulness-based stress reduction (MBSR) is proven to increase focus and reduce stress. This program introduces mindfulness through a variety of interactive techniques and practices that can be introduced in the workplace. The workshop provides tips for increasing emotional intelligence, which strengthens senior leadership/team member relationships; building better team dynamics; promoting critical thinking; improving focus and productivity; and enhancing creativity, which leads to more innovative ideas. The program also offers a brief introduction on PTSD and how to refocus staff after stressful encounters.

Content Leader:

Joyce L'Heureux, MA, Finance/HR Director, RI Public Radio dba The People's Radio

Learning Objectives:

  1. Practice: Learn techniques that support mindfulness in the workplace.
  2. Importance: How a mindfulness practice in the work environment creates a positive culture.
  3. PTSD: How mindfulness refocuses staff after stressful encounters.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Personnel/HR

Target Audience: This session is beneficial to anyone, in any area.

Target Licensee Type: Joint Licensee

Prerequisites: None

Track: Business & Station Operations

Audience Participation: There are hands-on activities, Q & A, and lecture. Participants will learn the basic techniques of meditation and gain skills to share with their colleagues.

Location: Heritage Park


 

Track III

Who's Holding the Bag? FM and TV Reimbursements for Repack Related Expenses

This session will address the newly authorized FM radio reimbursements from the FCC for expenses relating to TV repack as well as tips on TV repack reimbursements. The goal is to provide timely and helpful information to help stations’ business and management personnel understand, prepare for, and obtain reimbursements for costs incurred due to TV repack-related disruptions. It will include a summary of the FCC’s order detailing FM reimbursement eligibility, notes on important deadlines/milestones, and a discussion of best practices for expense documentation management, as well as reimbursement pitfalls to be aware of. Lessons learned from TV repack and related TV reimbursement tips will also be covered in this session. This is not a “policy” session but rather a hands-on, practical session focused on helping public broadcasting stations seek and obtain reimbursements for repack-related costs borne by their stations.

Content Leader:

Meg Miller, Gray, Miller Persh LLP

Learning Objectives:

  1. Learn the timeline and important milestones of the FCC’s reimbursment program for public radio stations affected by repack and learn tips for smoother TV repack reimbursements.
  2. Learn best practices for FM radio and TV repack expense reimbursements, including documentation to obtain and submit to FCC.
  3. Learn the pitfalls of the FCC’s reimbursement program and ways to avoid them.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Business Management & Operations

Target Audience: Station Business and Management Personnel

Target Licensee Type: TV, Radio & Joint Licensee

Prerequisites: None

Track: Business & Station Operations

Audience Participation: There will be a robust Q&A and audience participation after the content delivery of the session.

Location: Poinciana


9:45 am–10:00 am

Refreshment Break

Location: Grand Salon Foyer


10:00 am–11:15 am

Concurrent Sessions

 

Track I

Information Coming Soon

Location: Grand Salon


 

Track II

Mindfulness Workshop: Reduce Stress, Focus Staff, and Have Happier Staff—Part 2

Mindfulness-based stress reduction (MBSR) is proven to increase focus and reduce stress. This program introduces mindfulness through a variety of interactive techniques and practices that can be introduced in the workplace. The workshop provides tips for increasing emotional intelligence, which strengthens senior leadership/team member relationships; building better team dynamics; promoting critical thinking; improving focus and productivity; and enhancing creativity, which leads to more innovative ideas. The program also offers a brief introduction on PTSD and how to refocus staff after stressful encounters.

Content Leader:

Joyce L'Heureux, MA, Finance/HR Director, RI Public Radio dba The People's Radio

Learning Objectives:

  1. Practice: Learn techniques that support mindfulness in the workplace.
  2. Importance: How a mindfulness practice in the work environment creates a positive culture.
  3. PTSD: How mindfulness refocuses staff after stressful encounters.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Personnel/HR

Target Audience: This session is beneficial to anyone, in any area.

Target Licensee Type: Joint Licensee

Prerequisites: None

Track: Business & Station Operations

Audience Participation: There are hands-on activities, Q & A, and lecture.

Location: Heritage Park


 

 

Track III

Optimize Customer Payments for Profitability

If you ever calculated your station’s overall processing costs and were shocked to see that processing customer payments costs your station more than 5 percent of revenue, and then wondered how to reduce those costs, then this course is for you. Join us for this session designed to give you an overview of how to systemically assess your payment acceptance methods, systems, and workflows, and to develop a plan to reduce costs, improve receivable turnover, and make it easier for customers to pay you. The course will cover key topics, including electronic invoicing and payment platform strategies; payment vendor cost savings strategies; understanding credit card and EFT costs; and how to put together a multistage plan for revamping how you take money from your customers to increase station profitability.

Content Leader:

Michael Scher, Director of Financial Planning and Analysis, WAMU 88.5 American University Radio

Learning Objectives:

  1. Understand credit card and EFT processing cost rates and cost bases.
  2. Develop an accounting framework and workflow plan for customer payment costs.
  3. Understand modern payment infrastructure choices to lower costs and increase productivity.

CPE Credits: 1.5


Session Content Level: Intermediate

Instructional Delivery Style: Group/Live

Field of Study: Business Management & Operations/Finance

Target Audience: Station financial, business, and fundraising operations professionals

Target Licensee Type: All licensees

Prerequisites: None

None Track: Strategic Solutions

Audience Participation: Q&A, interactive spreadsheet demonstrations

Location: Poinciana


11:45 am–1:00 pm

Lunch Session With CPB

Information coming soon.

Location: Grand Salon


 

1:30 pm–2:45 pm

Concurrent Sessions

 

Track I

Compliance Requirements and CABs

Review the Communications Act and other compliance requirements. Examine recent audit findings and discuss practical ways a CAB can contribute to a station’s operations.

Content Leader:

Jackie Livesay, Assistant General Counsel & Vice President, Compliance, CPB

Learning Objectives:

  1. Review the Communications Act requirements that CSG recipients must comply with, including issues raised in 2018 Inspector General audits.
  2. Review the annual certification that the Communications Act requires CSG recipients to provide to CPB, which is included in their CSG Agreement and Certification of Eligibility.
  3. Improve station compliance with the Communications Act and CSG grant terms.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Specialized Knowledge & Application

Target Audience: CSG Recipients

Target Licensee Type: Community Service Grant recipients

Prerequisites: None

Track: Business & Station Operations

Audience Participation: In addition to the opportunity for questions and answers, a group discussion will follow to review a series of questions, the correct answers, and some common misunderstandings grantees have about the requirements.

Location: Grand Salon


 

Track II

Breaking Down Silos With Team-Oriented Problem Solving

Leaders face many complex issues when trying to promote collaboration within their organizations, including silo-based thinking that isolates members of individual teams. You can remove this thinking from your station’s culture through the implementation of Team-Oriented Problem Solving (TOPS) teams. TOPS collaboration helps you develop a cross-disciplinary station built around the services you provide, allowing your team to create a unifying goal that best serves your station’s mission. Learn how to boost engagement with these initiatives by integrating broadcast, community engagement, communications, and development activities. Hear about best practices and internal communication workflows that have helped entities build on existing education successes and grow into new areas while improving efficiencies. You’ll walk out with strategies you can start using today.

Content Leader:

Katie Davis, CPA, Partner, James Moore & Co., P.L.

Learning Objectives:

  1. Learn how silo-based thinking can stop a station from achieving its goals.
  2. Obtain the know-how to set up TOPS teams at your station.
  3. Learn strategies you can use to maintain cross-disciplinary collaboration.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Business Management & Operations

Target Audience: The primary audience for this session is any current or next-gen leader in your station who wants to promote collaboration and growth within their station—both institutional and noninstitutional licensees.

Target Licensee Type: Joint Licensee

Prerequisites: None

Track: Strategic Solutions Audience Participation: Live questions and feedback throughout the presentation.

Location: Heritage Park


 

Track III

Driving Down Station Costs

Details coming soon.

Content Leader:

Stephen Holmes, Station Sourcing Group

CPE Credits: 1.5

Location: Poinciana


2:45 pm–3:05 pm

Refreshment Break

Location: Grand Salon Foyer


3:05 pm–4:20 pm

CPB Town Hall

Join staff from CPB for this informal session of candid and wide-ranging conversation on topics important to both public radio and television stations. CPB staff will be prepared to talk about a variety of topics, but this listening session’s agenda will be largely determined by the interests of attendees. Come hear what your public media colleagues are thinking about, and be sure to have your questions and comments ready for CPB.

Content Leaders:

Ted Krichels, Senior Vice President, System Development and Media Strategy, CPB

Kathy Merritt, Senior Vice President, Journalism and Radio, CPB

Erika Pulley-Hayes, Vice President, Radio, CPB

Greg Schnirring, Vice President, CSG and Station Initiatives, CPB

Learning Objectives:

  1. Have direct access to CPB staff with your questions and comments.
  2. Learn what issues and challenges are on the minds of other public media colleagues.
  3. Learn about the television and radio CSG policy reviews underway this year.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Compliance Target Audience: All public television and radio station representatives

Target Licensee Type: All radio and television public stations including joint licensees.

Prerequisites: None

Track: Public Media Landscape

Audience Participation: Audience participation is key in this session, with opportunity for significant peer-to-peer learning.

Location: Grand Salon


4:20 pm–4:30 pm

Transition Break

Location: Grand Salon Foyer


4:30 pm–5:45 pm

Keeping Your Station Safe

Details coming soon.

Content Leaders:

Jennifer Cook, Senior Director of Content & Engagement, WUCF

Dr. Phil Hoffman, Executive Director of WUCF-PBS & WUCF-FM, University of Central Florida

Jeff Huffman, Florida Public Radio

CPE Credits: 1.5

Location: Grand Salon


 

5:45 pm–6:45 pm

Exhibitor Reception

Location: Grand Salon Foyer



 

Friday, May 17

8:00 am–11:30 am

Registration Open

Location: Osceola Registration


8:00 am–8:45 am

Breakfast

Location: Grand Salon Foyer


8:45 am–10:00 am

Concurrent Sessions

 

Track I

Better Decisions in Branding: Prioritizing and Protecting Your Trademarks

Public media can boast of some of the strongest brands in broadcasting. From call signs to station slogans to logos to program/event/festival names, public radio and television stations have developed a local following. Though not all seek to capitalize on this intellectual property, everyone should think about what they’d like to protect and how. A plethora of potential marks worth protecting, combined with an ever-increasing number of outlets for distribution of content, creates the possibility that others will free-ride off your brands—or try to usurp you entirely, especially where new media channels like APPs and Alexa are involved.

At the same time, budgets are not limitless. How do you choose what to protect? This session will give you a better understanding of the trademark process, including the clearing of marks, applying for federal trademark registrations, and how disputes are resolved in traditional and new media to better allow you to prioritize your needs.

Content Leader:

Kevin Goldberg, Member, Fletcher, Heald & Hildreth

Learning Objectives:

  1. Learn an easy-to-follow, step-by-step framework for identifying whether it is safe to proceed with a call sign change, a new logo or station tagline, a new program, or a promotion.
  2. Review the basics of trademark law, including the concepts of clearing marks, registering marks, and protecting marks, and the costs associated with each.
  3. Learn about the various legal tests applied in various media when trademark infringement disputes arise to better identify which marks to protect first.

CPE Credits: 1.5


Session Content Level: Intermediate

Instructional Delivery Style: Group/Live

Field of Study: Business Management & Operations

Target Audience: General Managers, Compliance Officers

Target Licensee Type: All licensees

Prerequisites: None

Track: Business & Station Operations

Audience Participation: The audience will be encouraged to ask questions during the presentation. Time will also be set aside at the end of the presentation specifically for questions.

Location: Seminole


 

Track II

Accounting and Auditing Update, Industry Tips, and Best Practices

Learn about the most recent and pertinent updates from the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB), including a review of the upcoming changes to revenue recognition, lease accounting, and nonprofit reporting. Hear about the tips and tricks that have led to successful submissions of AFRs, along with how to understand your Charity Navigator rating and ensure that your salaries are competitive and in line with the industry.

Content Leader:

Jane Lastinger, CPA, Director, James Moore & Co., P.L.

Learning Objectives:

  1. Learn about the recent and upcoming FASB and GASB updates and implementation guidance, specifically those related to revenue recognition, leases, and nonprofit reporting.
  2. Understand the proactive steps other stations have taken for a successful AFR submission.
  3. As a nonprofit station, learn how to understand your Charity Navigator rating and stay competitive in the industry.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Accounting

Target Audience: CFO or financial/accounting staff from any organization that creates financial reports and/or undergoes an audit—both institutional and noninstitutional licensees.

Target Licensee Type: Joint Licensee

Prerequisites: None

Track: Business & Station Operations

Audience Participation: Live questions and feedback throughout the presentation. We will be asking for audience members to share their experience as it relates to the topics of discussion.

Location: Heritage Park


 

 

Track III

ABCs of Diversity

The overall culture of organizations may be enriched by recruiting diverse individuals, retaining gifted and talented employees by creating and maintaining an inclusive environment, and ensuring that all people succeed by empowering equity and meeting the unique needs of every person.

Content Leader:

Barbara Thompson, MA, CPA, Associate Director, Office of Diversity and Inclusion, University of Central Florida

Learning Objectives:

  1. Define diversity in a broad sense, with the goals of gaining diversity of perspectives and thought.
  2. Remind ourselves of the reasons employees leave organizations and how these may become the reasons people stay.
  3. Reflect on the impact of an organizational caste system on inclusion in an environment.
  4. Recognize the need for a workplace devoted to equity to help all individuals succeed.

CPE Credits: 1.5


Session Content Level: Overview

Instructional Delivery Style: Group/Live

Field of Study: Personnel/HR

Target Audience: Human Resources managers and directors/all management and employees.

Target Licensee Type: Joint Licensee

Prerequisites: None

Track: Business & Station Operations

Audience Participation: Live questions and feedback throughout the presentation. We will be asking for audience members to share their experience as it relates to the topics of discussion.

Location: Poinciana


10:00 am–10:15 am

Refreshment Break

Location: Grand Salon Foyer


 

10:15 am–11:30 am

Closing Keynote—TBA

Details coming soon.

Location: Heritage Park