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2017 Board of Directors Election Candidates

The 2016-17 PMBA Governance Committee is pleased to announce the slate of candidates for the 2017 Board of Directors Election. This year’s committee is charged with the outreach and review of candidates for four board of director positions – two directors to be elected by the membership and two directors to be appointed by the full Board of Directors. Each elected and appointed director in this year’s election will serve a two-year term. Each PMBA member organization is entitled to one vote to be put forth by the organization’s primary contact.

PMBA member stations will vote for two of the following candidates in this year’s election.

2017 Board of Directors Election Candidates

(Candidates listed in alphabetical order by last name)

Nicole Banman
Business Manager

Kansas Public Radio

Lawrence, KS

Constance Crawford
Director of Marketing & Public Relations

Capital Public Radio

Sacramento, CA

Rita Echeverria
Director of Finance and Administration

WUCF-TV

Orlando, FL



Matt Franklin
VP, TV Operations

Lakeshore Public Media

Merrillville, IN

 

Maureen Hughes
Chief Financial Officer

St. Louis Public Radio

St. Louis, MO

 

Robert Smith
Director of Finance & Administration

Arizona PBS

Phoenix, AZ

 


 

Nicole Banman
Business Manager
Kansas Public Radio

Station Classification: Radio Only

Licensee Type: University

Educational Background

  • B.S. in Accounting received from KSU in 2006  Master's of Accountancy received from KU in 2011

What is your view of PMBA as an organization?
PMBA is vital to this industry and its future. It provides education to individuals new to public broadcasting and brings advocates and professionals together to collaborate and work towards the common goal of sustaining the public broadcasting industry through times of advancing technology, changing governmental landscapes, and difficult financial times.

What is your vision for PMBA?
PMBA emphasizes the continual increase in diversity among the public broadcasting industry. Diversity and collaboration are the best answers to the questionable outlook of the industry. I foresee the organization continuing its efforts to eventually represent all of the different cultures and lifestyles in this nation, which serves to benefit us all.

What will you do, as a Board member, to advance PMBA?
I would facilitate the efforts to continually increase diversity and variety in public broadcasting and bring a practical, budget-minded perspective to the Board. I will continue to advocate for public broadcasting and promote its immeasurable value to the many under-served communities that would not receive reliable news without public broadcasting entities.

As technology and public broadcasting change, how should PMBA remain a vital and relevant organization in the public broadcasting community?
PMBA is always on top of the relevant issues concerning the public broadcasting community. It should continue to reach out to its member stations to inquire about the issues affecting them the most and invite experts in those areas to speak at the conferences and present via webinar for those stations who can't afford to send an employee to the conference.

About Nicole Banman
Nicole Banman has served as the Director of Finance and Administration at Kansas Public Radio (KPR) and the Audio-Reader Network in Lawrence, Kansas, for nearly ten years. Nicole was born and raised in Kansas, earning her B.S. in Accounting from Kansas State University in 2006 and her M.S. in Accounting from the University of Kansas in 2011. Her entire career consists of work in the nonprofit accounting sector. Prior to working at KPR, she served as the Finance Director for an academic research department at KU Medical Center. In addition to her position at KPR, Nicole works as the Director of Finance for Kaw Valley Soccer Association, she is a member of the Board of Directors for the Sexual Trauma and Abuse Care Center, and she serves as the Treasurer for her son’s Boy Scout troop #61.  In addition to overseeing all of the accounting, budgeting, and administrative functions of KPR and Audio-Reader, Nicole serves as the Compliance Officer for the station. She ensures that KPR maintains full compliance with FCC and CPB regulations. Nicole is responsible for developing separate budgets for KPR and Audio-Reader, both of which are licensed to the University of Kansas. The combined annual budgets for which Nicole is responsible amount to $3M. She is an advocate for public broadcasting and enjoys reaching out to her community to promote the industry.


 

Constance Crawford
Director of Marketing & Public Relations
Capital Public Radio

 

Station Classification: Radio Only

Licensee Type: University

Educational Background

  • BA English and Communications - UC, Davis
  • MA Political Communications - CSU Sacramento

What is your view of PMBA as an organization?
A very organized, mission-focused group of thought leaders.

What is your vision for PMBA?
To be the go-to resources for stations on all things business administration for public media, including training, compliance, advocacy, recruitment and more.

What will you do, as a Board member, to advance PMBA?
Ensure the best practices are implemented in our member statiosn. I plan to offer my experience, time and expertise where it's best used.

As technology and public broadcasting change, how should PMBA remain a vital and relevant organization in the public broadcasting community?
The same way stations are. By putting our audience first and making sure that the relationship is at the core, versus the platform or the technology.

About Constance Crawford
Constance is a communications professional with almost 15 years of experience building strategic initiatives to grow audience and revenue. While finishing her MA in Political Communications at Sacramento State, she joined Capital Public Radio and has been an integral member of their executive leadership for more than 8 years.


 

Rita Echeverria
Director of Finance and Administration
WUCF TV

 

Station Classification: TV Only

Licensee Type: University

Educational Background

  • BS in Commerce, Major in Accounting

What is your view of PMBA as an organization?
I consider PMBA as the hub for public media’s finance and human resources. PMBA provides its members with opportunities to network and share information and resources. Members can help one another directly with best practices in accounting, recruiting staff and marketing. PMBA ensures that the annual conference is very educational, informative and interactive.  Sessions are meticulously selected to ensure that it’s valuable to the PMBA audience.

What is your vision for PMBA?
My vision for PMBA is to continue serving the public media constituents. To educate, inform and be the convener for the business people who share the same passion for public broadcasting. To be able to provide the answer to any possible questions that our members have. Part of my vision is to show the community we are serving the association’s value.

What will you do, as a Board member, to advance PMBA?
What I will do as a board member to advance PMBA is to collaborate with other board members to come up with ways to increase PMBA’s visibility within the public broadcasting community. If each board member can reach out to at least 10 stations that are members or non-members but have not attended the annual conference, not only will it boost attendance, people can experience firsthand one of the benefits of being a member of PMBA. Working in the business department of a TV station, I believe in what PMBA stands for because I understand the value of this organization.

As technology and public broadcasting change, how should PMBA remain a vital and relevant organization in the public broadcasting community?
PMBA should always have their finger on the pulse of public broadcasting.  Ensuring that PMBA is aware of current changes and is able to disseminate information about it either via webinar, emails or incorporating it into the annual conference.  It’s important that PMBA is viewed as a trusted organization. Maintaining partnerships with other trusted organizations is important.

About Rita Echeverria
Rita Echeverria joined the station in August 2013 as Director of Finance and Administration. She is responsible for the station’s budget, financial statements, audit, compliance, HR and grants. Echeverria served as Interim Executive Director for the station from December 2015 through May 2016.  Echeverria worked for the University of Central Florida College of Medicine-Regional Extension Center for two years as Assistant Director of Finance and Accounting before joining the station.    Prior to working at UCF, Echeverria worked as a Controller for a real estate developer, Financial Reporting Manager for various real estate management companies and an Auditor for medium - and large - size CPA firms.    Echeverria received her bachelor’s degree in Commerce, major in Accounting from Assumption College, Philippines.


 

Matt Franklin
VP, TV Operations
Lakeshore Public Media

 

Station Classification: Joint Licensee

Licensee Type: Community

Educational Background

  • Florida State University, MFA, Film and Television Production
    Purdue University, BA, Communications

What is your view of PMBA as an organization?
PMBA is an organization of engaged public media managers and finance leaders that provide hands-on oversight of public media operations. PMBA's goal is to advance the efficiency, effectiveness, and the economics of public media, empowering its members with the knowledge and best practices to create informed decisions that keep the public media system viable and sustainable.

What is your vision for PMBA?
I would like to see PMBA become the 'go-to' destination for public media managers and finance leaders, allowing people in new positions as well as those who have worked in the system for years to learn more about effective management in changing system of public media.  This would be achieved by engaging membership to be more active in their own professional development, challenging people to be the change that they would like to see in the public media world.

What will you do, as a Board member, to advance PMBA?
Try to identify the key topics and key thought leaders in the industry, and then engage them to educate PMBA members in a way that is relatable to all, no matter the station size or license type.    Offer different perspectives to consider. striving to be representative of the different types of public media operations taking place across the country.

As technology and public broadcasting change, how should PMBA remain a vital and relevant organization in the public broadcasting community?
Be proactive in understanding the system's trends and best practices - and be prepared to educate stations as to where they are now and where they need to be.

About Matt Franklin

Lakeshore Public Media | Merrillville, IN | Vice President of TV Operations | Oct. 2011 - Present 

  • Hands-on oversight of TV Production, Programming, Membership and Engineering departments 
  • Achieve multi-year success in leading fundraising efforts and securing external funding of over $1,000,000 per year in on-air membership goals and over $500,000 in production revenue  
  • Created and executed a membership growth and engagement plan to enhance the value of membership and to solidify the community need for Lakeshore Public Television  
  • Act as primary contact with national public television organizations such as APTS and CPB   

Director of TV Operations | Oct. 2008 – Sept. 2011 

  • Established Lakeshore Public Television as a national content producer through multiple series 
  • Managed a committed production staff for one of the fastest growing PBS stations in the nation

Director of Production & Creative Services | June 2005 – Sept. 2008 

  • Built production staff and integrated new practices to improve the quality of local productions  
  • Collaborated with development team to create additional non-broadcast revenue opportunities

 

A. Maureen Hughes
Chief Financial Officer
St. Louis Public Radio

 

Station Classification: Radio Only

Licensee Type: University

 

Educational Background

  • BBA (Accounting) and BA Spanish, Saint Mary's College
  • Notre Dame IN St. Louis University, MBA studies
  • Certified Public Accountant

What is your vision for PMBA?
My vision for PMBA is to be an invaluable educational, advocacy and collaboration resource to public media.

What will you do, as a Board member, to advance PMBA?
As a Board member of PMBA, I will contribute my strategic thinking and analytical talents to advance PMBA together with other Board members. The first thing I need to do is gain a full understanding of everything PMBA currently offers as well as the needs and expectations of the organization's member customers. A clear delineation of what the organization does and does not do is important since the term "business" is very broad. Consideration should be given to collaborating with other public media professional organizations in meeting the needs of the industry. I would also want to review the financial position of PMBA and any strategic plans. As a committed member, I would diligently work cooperatively with other Board members to continuously improve the impact of PMBA for its constituents.

As technology and public broadcasting change, how should PMBA remain a vital and relevant organization in the public broadcasting community?
There is rapid change and many challenges facing public media. It's important to always be mindful of changes currently taking place and to anticipate change in the near future to be proactive rather than reactive. Broadcasting remains relevant to the largest base of our donors as digital news, streaming and podcasts are the favored methods of younger generations.In order to remain a vital and relevant organization, PMBA needs to survey the public media community to gain an understanding of the resources they would like. I believe collaboration with other professional public media organizations is important as well to make sure all areas are covered but not duplicated.

About A. Maureen Hughes
Maureen Hughes began her career as a CPA with PWC specializing in the ever complex health care industry. After six years, she transitioned to the corporate finance department of a very large NFP health care system gaining experience in mergers & acquisitions, strategic planning, tax exempt bond issues, IRS and Medicare compliance and audits and more. Desiring to contribute her talents in a smaller, entrepreneurial environment where decisions are made more quickly, she served as CFO for several small/medium firms in several different industries. In October 2013, as a fan of St. Louis Public Radio, she spotted an opening there, jumped on it and has been living the dream ever since. After many years of living in the suburbs of St. Louis where good school districts exists, Maureen now lives in and loves the City of St. Louis with all of its diversity and issues. Further, Maureen now has a commute of only five miles to STLPR which is located in the arts and culture area of mid-town. She has a passion for social justice and volunteers in some of the poorest areas of the City.


 

Robert Smith
Director of Finance & Administration
Arizona PBS

 

Station Classification: Joint Licensee

Licensee Type: University

 

Educational Background

  • Masters in Business Adminstration - Arizona State University
  • Bachelors of Science - California State University, Northridge

What is your view of PMBA as an organization?
The public media model is being pushed into the direction that is more consistently seen with for-profit media companies. As the primary organization serving this industry, PMBA, needs to be a more robust partner in helping public media companies navigate this evolving path. This can be accomplished with increased participation in cross media studies/surveys, analysis of emerging trends in public and for- profit markets in combination with increased communication of all sectors of the media scope. Understanding the big picture is key to success and PMBA has a better opportunity to accomplish this and relay options to members than any other outlet.

What is your vision for PMBA?
Provide members with the access to tools and studies that only help them to survive the coming changes but to thrive.

What will you do, as a Board member, to advance PMBA?
If given an opportunity, I would be humbled as it would be an honor to sit on the board. I would bring 20+ years of knowledge from working in the for-profit media sector and work to make available ideas and initiatives that the public media could benefit from. Top line revenue and growth programs, expense efficiency and financial metrics to identify growth and expense consolidation opportunities and how to pursue partnerships with other public and for-profit media outlets.

As technology and public broadcasting change, how should PMBA remain a vital and relevant organization in the public broadcasting community?
PMBA needs to insert itself as a valuable outlet for information and success opportunities within the technology markets. PMBA needs to be seen as the leader of technology options within the public media system. The organization should be the voice, the advisor and the expert of the industry.

About Robert Smith
Robert F. Smith brings Arizona PBS more than 25 years of finance, accounting and operations management experience. Smith joined the Arizona PBS team in 2015 after working in the news/media industry at both local and national levels with companies such as Gannett, Media News Group and Tower Media. In his current role, he is responsible for business plan development, financial forecasting and analysis, competitive analysis and benchmarking. In previous roles he has lead financial teams through software implementation and transitions, organization acquisition and sales. His focus has been with organic staff reengineering and procedures to improve financial efficiencies organizationally. Smith relocated to Arizona from California, where he received his undergraduate degree from California State University, Northridge in business administration with an option in accounting and minor in economics. He later received his Master of Business Administration from ASU.